Account Manager

• Jan 2021 - Present

Increased efficiency of project turnarounds by 36% in 5 months across 6 campaignsOversaw production, revision and execution of approximately 126 digital media ads and 6 videos monthly Assisted in management, client relations and success strategy for agency's second-largest client, including leading meetings and acting as the main point of contact during Senior Account Executive's absence Earned profitability after 3 months of onboarding due to adjusted strategy and efficiency in team workflow Communicate daily with internal teams and directors, and weekly with external clientManaged communication and project direction to internal teams according to client's needs

Communications Manager

• Dec 2018 - Jan 2021

Communications Manager

• Dec 2018 - Jan 2021

Propelled enrollment of new students by 18% in the first year and increased participation of annual giving by developing and launching integrated, multi-media web, social media and print marketing campaignsIncreased website traffic by 18 % by improving clarity of information, providing engaging messaging and modern designExpanded following on Facebook and Instagram by 22% through creation and implementation of paid and organic social media campaigns Managed all public relations, marketing and communications platforms including but not limited to social media, website, external business listings and email marketingDesigned digital and print promotional materials for internal and external communicationsProduced copy and design for annual magazine, bi-weekly newsletters, blog, micro-sites and other internal marketing piecesCommunicated with external partners to promote school programming in community to increase brand awareness and promote new enrollment

Student Writer, OBU Communications and Marketing Department

• Aug 2018 - Jan 2021

Public Relations Intern

• Apr 2018 - Aug 2018

Spearheaded creation of blog series and collaborated with subject matter expertsComposed press releases and media advisories to promote corporate brand in local and national news and media outletsIdentified relevant opportunities for storytelling and worked with corporate public relations team to create content for brand social media accountsDeveloped strategy of farmer appreciation program to improve internal communications opportunities Created and presented independent marketing project to company leadership and public relations team

Social Media Intern

• Feb 2018 - Aug 2018

Creating content for social media platforms reflecting brand image targeted towards the wedding communityDeveloping advertisements for wedding publicationsAssist with administrative work such as creating invoices and client contact emails Creating content for social media platforms reflecting brand image targeted towards the wedding communityDeveloping advertisements for wedding publicationsAssist with administrative work such as creating invoices and client contact emails

Social Media Manager

• Jan 2018 - Jul 2018

Managed social media accounts including Facebook, Instagram and TwitterDeveloped social media strategyInteracted with potential customers through social mediaCreated graphics that aligned with company brandingUsed analytics to review successes and weaknesses of campaigns and individual posts Managed social media accounts including Facebook, Instagram and TwitterDeveloped social media strategyInteracted with potential customers through social mediaCreated graphics that aligned with company brandingUsed analytics to review successes and weaknesses of campaigns and individual posts

Strategy Team Leader, Ad/PR Campaigns Class

• Jan 2018 - May 2018

Created advertising and public relations strategy for local small business clientLed strategy team to ensure projects were effectively completed by deadlinesCollaborated with other team leadersResearched effective strategies and studied target marketBuilt, administered and reviewed target market survey Presented final communications strategy to client Created advertising and public relations strategy for local small business clientLed strategy team to ensure projects were effectively completed by deadlinesCollaborated with other team leadersResearched effective strategies and studied target marketBuilt, administered and reviewed target market survey Presented final communications strategy to client

Big Break Intern

• Mar 2018 - Mar 2018

Participated in a week-long immersion program learning from field experts across agencyFormed and delivered strategic volunteer recruitment and retention plan for non-profit clientConducted research to strategize marketing strategy alongside team of interns to develop and present strategy to client Participated in a week-long immersion program learning from field experts across agencyFormed and delivered strategic volunteer recruitment and retention plan for non-profit clientConducted research to strategize marketing strategy alongside team of interns to develop and present strategy to client

Cashier

• May 2017 - Aug 2017

Resource Development Intern

• May 2017 - Jul 2017

Developed an External Event Fundraising PacketCreated social media graphics and posts to engage audience dailyCompleted Letter of Inquiry for a potential grantRepresented organization at external fundraising eventManaged all social media accounts Developed an External Event Fundraising PacketCreated social media graphics and posts to engage audience dailyCompleted Letter of Inquiry for a potential grantRepresented organization at external fundraising eventManaged all social media accounts

Social Media and Marketing Intern

• Nov 2016 - Apr 2017

Shared global client stories on all social media accountsSpearheaded publicizing year-end fundraiserDeveloped a social media strategy to increase followingWorked independently to accomplish weekly goals Shared global client stories on all social media accountsSpearheaded publicizing year-end fundraiserDeveloped a social media strategy to increase followingWorked independently to accomplish weekly goals

College Staff

• Jan 2016 - Aug 2016

Responsible for finding, organizing, and overseeing completion of projectsOversaw and built relationships with student campers, adult campers, and neighborsConveyed organization message through fundraising and promotional experienceMinistry and mission work Responsible for finding, organizing, and overseeing completion of projectsOversaw and built relationships with student campers, adult campers, and neighborsConveyed organization message through fundraising and promotional experienceMinistry and mission work