Experience

Orthodontic Associates

• United States
• Medical Practices
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Present

  • Strategically manage and protect the brand of Orthodontic Associates through a variety of marketing channels including annual goal setting, social media, website content, SEO maintenance and analytics, email marketing, digital and print advertisements, patient marketing collateral, promotional products, events, and more. • Work closely with five doctors throughout the year to meet their business goals through strategic planning and marketing tactic, and provide the doctors with informed marketing decisions and counsel. • Create marketing plans throughout the year to drive awareness of Invisalign clear aligners and other orthodontic related treatments while bringing new patients in the door to three Orthodontic Associates locations. • Successfully launched a new brand, logo and website within four months of being hired while significantly increasing the practice’s social media following and engagement with creative content marketing and increased brand awareness. • Collaborate with members of the community - schools, organizations, local award programs and more – to market the practice through print advertisements, signage, social media cross promotion and local events. • Manage annual marketing budget while creatively finding ways to increase savings. Closely analyze the budget quarterly to determine areas of success.



Rachel Kathryn Designs

• Owner and Designer

  • Jun 2014 - Present

  Creates custom invitations, designs and calligraphy for weddings and personal events. Creator and designer of www.rachelkathryndesigns.com Creates custom invitations, designs and calligraphy for weddings and personal events. Creator and designer of www.rachelkathryndesigns.com



Chesapeake Energy

• Oil and Gas
• 700 & Above Employee

• Digital Communications Representative

  • May 2015 - Sep 2015

  • Produced and tracked project plans defining the scope and objective for all digital communications projects for the company in collaboration with other communications team members. • Researched and recommended key technologies, methods, best practices and potential risks for all digital communications projects keeping in line with the company brand and goals. • Worked with the business to develop internal and external webpages that tell a story through graphics, copy and clear navigation. • Developed and maintained a digital knowledge base to grow the communication team’s understanding of digital assets.

• Communications Representative

  • Jun 2014 - May 2015

  • Project manager responsible for developing strategic internal communication project plans for all company communications aligned with company goals and metrics for various departments throughout the organization while seeing each deliverable through to the end. • Developed relationships with each business partner to ensure communication needs are delivered in a successful and timely manner.• Assisted with the completion of various communications project elements including content creation, graphic design, multimedia and digital development. • Successfully gained employee acceptance of a companywide email retention program through thoughtful, detailed communications while decreasing company risk and liability. • Delivered a seamless, detailed communications plan for the human resource department’s 2015 benefits program gaining 100 percent enrollment within two weeks.

• Fleet Analyst

  • Jun 2011 - May 2014

  Selected to manage a company-wide fleet communication program by providing news, training and reference guides, and presentations for over 13,000 employees while also managing and revamping the Fleet Operations Department website.Coordinated and effectively led the Fleet Reduction Initiative vehicle turn-in process - a team-based activity. Managed the turn-in process of 90 vehicles in the OKC area. The success of the process resulted in 234 vehicles being collected for reassignment, sale to employees, and sale. The estimated cost savings and revenues resulting from this process for the remainder of CY13 to Chesapeake Energy will be $16.43MM.Acknowledged by production assistants and Donlen, Chesapeake's third party vendor, as a content expert for the ongoing integration of tag, title and licensing program from Chesapeake to Donlen. Consolidated more than 5,000 licensing renewal data points for Donlen's title and licensing system and serves as project mediator during the transition period by escalating problem-areas, responding to inquiries, and educating production assistants on program changes. With ongoing and continuous process management, e.g., surveys, strategic and communication action planning, etc. third-party performance is expected to improve. Selected to manage the Chesapeake lease vehicle tag, title and licensing program and maintain correct registration names and addresses.Manage Fleet Department toll tag program. This includes ordering, receiving, and mailing toll tags for vehicles in five states and processing toll bills. Manage weekly audits and analytical projects for more than 12,000 fleet units across the company.

• Human Resources Assistant and Receptionist

  • Aug 2010 - Jun 2011

  Responsible for welcoming and directing visitors, and answering company inquires. Maintained company security within building while communicated rules and procedures to employees.When not covering one of the numerous receptionist desks across the company's expansive campus, assisted the Human Resources Department with highly-sensitive projects and data entry and managed company-wide receptionist training material.



The Edmond Sun

• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance writer

  • Feb 2010 - Aug 2011

  Interviewed numerous community members and produced over 25 news articles, many of which were featured on the front page, covering local events, people and businesses for the the local newspaper. Interviewed numerous community members and produced over 25 news articles, many of which were featured on the front page, covering local events, people and businesses for the the local newspaper.



Focus on the Family

• United States
• Non-profit Organizations
• 700 & Above Employee

• Audio New Media Internship

  • Aug 2009 - Dec 2009

  Researched and interviewed guests for the family-based radio program at Focus on the Family. Researched, developed and produced two broadcast segments. Researched and interviewed guests for the family-based radio program at Focus on the Family. Researched, developed and produced two broadcast segments.



OSU Alumni State Magazine

• Editorial Intern

  • Jan 2008 - Aug 2009

  Researched, developed and produced a number of feature stories for Oklahoma State University's official alumni magazine. (I have attached a handful below) Developed and produced over 200 pieces of individual alumni news for each quarterly publication. Researched, developed and produced a number of feature stories for Oklahoma State University's official alumni magazine. (I have attached a handful below) Developed and produced over 200 pieces of individual alumni news for each quarterly publication.



The Daily O'Collegian

• Contributing Writer

  • Aug 2006 - May 2009

  Published weekly opinion columns describing current news and life on the college campus. Contributed eight news stories, five of which were featured on the front page. Published weekly opinion columns describing current news and life on the college campus. Contributed eight news stories, five of which were featured on the front page.