Experience

ElderLawAnswers

• United States
• Information Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Present

  • Implements marketing campaigns; documenting marketing strategies, plans, and objectives while maintaining a marketing calendar • Manages, monitors and maintains social media channels while also implementing social advertisements to the customers and keeping track of budget • Implements customer retention programs to boost renewal rate and reduce attrition through product awareness campaigns • Constantly testing the customer journey through promotional landing pages to ensure that all campaign goals are met and the correct data is collected • Displays a strong understanding of marketing automation tools such as Infusionsoft • Prepares marketing reports by collecting, analyzing, and summarizing sales data and conversion rates • Coordinates production related to marketing campaigns such as graphic design, copywriting and HTML/CSS coding • Supports sales staff by providing lead data, maintaining prospect contact and conference lists • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and marketing campaigns; maintaining research databases • Monitors campaign performance by analyzing lead generation against conversion • Ensures the sales pipeline has a consistent growing number of viable leads and are available for engagement



Reebok

• United States
• Manufacturing
• 700 & Above Employee

• Global Content Associate Manager

  • Jan 2015 - Dec 2015

  • Maintained and aligned with a monthly promotional calendar that incorporated content, social media and e-mail marketing• Monitored the ReebokONE site ensuring that content is properly displayed and bringing users to the correct location• Edited content from our content providers whether it be an article or video before being published to key channels• Created, managed and executed the e-mail marketing program for US and global markets• Developed e-mail marketing toolkits for global markets• Oversaw social communities as well as the ReebokONE community initiating conversations and answering consumer questions• Implemented social media contests and utilized best practices• Frequently analyzed e-mail marketing and social media metrics in order to improve future campaigns• Managed agencies in development of marketing materials (ads, event collateral, web banners etc.) for US and global markets • Was responsible for all new digital creative for website and mobile app • Took part in web and app testing• Attended various fitness trade shows across the U.S.• Worked cross-functionally with Reebok’s E-Commerce department, Global IT department, Brand Strategy/ Consumer Insights group and other business units

• Global Content Coordinator

  • Feb 2013 - Jan 2015

  • Managed the global e-mail marketing program/ establish global e-mail marketing strategy• Built up and maintained ReebokONE social channels (Instagram & Twitter)• YouTube optimization management• Worked directly with the Content Manager to strategically plan a monthly promotional content calendar incorporating social strategy• Interacted and provided direction to 3-4 creative agencies on a weekly basis • Assisted in developing collateral for events nationally and globally • Provided user experience recommendations for new site re-design and mobile app development project• Attended fitness trade shows across the U.S. and helped out with preparation for them• Worked cross functionally with other business units (i.e. Training, Running, Walking, & Studio) the Reebok digital team and Consumer Insights team.• Provided weekly status report presentations with analytics on social and CRM to the VP of the Fitness Community Marketing Team

• U.S. Fitness Marketing Coordinator

  • Sep 2012 - Feb 2013

  • Monitored social media outlets i.e. read and proofed Twitter chats• Helped in the preparation and planning of various events • Assisted with marketing initiatives such as blogger outreach and targeting key influencers in the fitness community by product seeding • Supported the creation of Sell-In-Tools to be handed over at the Global Marketing Meeting• Operated various internal marketing systems • Merchandised showrooms with upcoming product for visiting retailers



The Rockport Company

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Public Relations and Events Intern

  • May 2011 - Aug 2011

  • Worked directly with the Manager of Global PR & Communications • Assisted PR team in the development of all press materials for upcoming events • Managed Rockport internal communications including press hits on internal newsboard, internal blog website, and a monthly global employee newsletter • Assisted in the planning of employee and media events for Rockport • Worked directly with the Manager of Global PR & Communications • Assisted PR team in the development of all press materials for upcoming events • Managed Rockport internal communications including press hits on internal newsboard, internal blog website, and a monthly global employee newsletter • Assisted in the planning of employee and media events for Rockport