Rachel Yang
Digital Marketing Executive at ETERE.- Claim this Profile
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Topline Score
Bio
luca CRUCIANELLI
Rachel is a great colleague to work with, she is a self-starter and a team player. She did a great job with the digital marketing and SEO of our company.
Antonio De Vito .·.
It was an incredible experience to work with Rachel and i'm glad to have worked with her. I really appreciate her professionality, intelligence and how she can look and act forward. Very important, detailed person that go straight to the solution of the problem. She is an important drop of knowledge.
luca CRUCIANELLI
Rachel is a great colleague to work with, she is a self-starter and a team player. She did a great job with the digital marketing and SEO of our company.
Antonio De Vito .·.
It was an incredible experience to work with Rachel and i'm glad to have worked with her. I really appreciate her professionality, intelligence and how she can look and act forward. Very important, detailed person that go straight to the solution of the problem. She is an important drop of knowledge.
luca CRUCIANELLI
Rachel is a great colleague to work with, she is a self-starter and a team player. She did a great job with the digital marketing and SEO of our company.
Antonio De Vito .·.
It was an incredible experience to work with Rachel and i'm glad to have worked with her. I really appreciate her professionality, intelligence and how she can look and act forward. Very important, detailed person that go straight to the solution of the problem. She is an important drop of knowledge.
luca CRUCIANELLI
Rachel is a great colleague to work with, she is a self-starter and a team player. She did a great job with the digital marketing and SEO of our company.
Antonio De Vito .·.
It was an incredible experience to work with Rachel and i'm glad to have worked with her. I really appreciate her professionality, intelligence and how she can look and act forward. Very important, detailed person that go straight to the solution of the problem. She is an important drop of knowledge.
Credentials
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WSQ Digital Marketing
Equinet AcademyOct, 2019- Nov, 2024 -
Excel 2013 Self-Service Analytics with No Code for the End User
MicrosoftDec, 2015- Nov, 2024 -
Certificate of Performance- Basic Counselling Skills for the Workplace
Temasek PolytechnicAug, 2013- Nov, 2024 -
WSQ Project Management for Information Systems
Institute of System Science, National University of SingaporeJul, 2011- Nov, 2024 -
International Competitions For Schools (English) (Credit)
UNSWJan, 1998- Nov, 2024 -
Google Analytics Individual Qualification (GAIQ)
GoogleNov, 2019- Nov, 2024 -
McAfee Application Control Administrator
McAfee
Experience
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ETERE.
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Executive
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May 2020 - Present
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Rentokil Initial
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United Kingdom
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Environmental Services
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700 & Above Employee
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SEO and Content Specialist
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Dec 2019 - Apr 2020
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ETERE.
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Executive/Copywriter
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Oct 2015 - Jun 2019
• 2015-2019: Marketing Copywriting-Researched and wrote content for weekly newsletters, press releases, product brochures, company profile, product presentations and website articles -Responsible for the alignment of the corporate marketing with the company’s mission and branding messages • 2016-2019: SEO, SEM, Digital Marketing and Social Media Marketing-Built SEO campaigns to achieve measurable success in Alexa global rankings and keywords positioning for search engines -Produced new keywords analysis reports-Identified new SEO strategies and produced campaign analysis reports (including campaign results, conversion rates, traffic) with Alexa SEO, Google Analytics, Google Webmaster Tools-Managed and optimised Google Ads account for SEM-Analyzed industry trends, consumer habits and technology updates-Managed social media accounts, LinkedIn, Google+, Facebook and Twitter-Media monitoring-Worked with developers and web design agency to manage the roll-out of new SEO optimised website, including the research, development, execution and evaluation stages • 2017-2019: Exhibitions/Conferences, Partnerships and Pre-Sales -Worked closely with the Director on the content production of international trade conference speaker submissions, presentations, interviews and panel participation-Managed the end-to-end exhibition management including the participation application, booth setup, design concept, logistics, meetings agenda, partnerships, media outreach, marketing collaterals, distributor kits, and participation in industry programs -Worked with auditors for event grant submissions-Supported the global network of distributors and partners with marketing kits, certificates, distributor awards, event co-ordination and tender application support-Served as level 1 contact for pre-sales leads from website-Tracked pre-sales leads with CRM portal, coordinated demonstrations with the Customer Support team and organised meetings with the Sales Director
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ING Nederland
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Netherlands
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Banking
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700 & Above Employee
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IT Administrator
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Dec 2014 - Aug 2015
-Worked closely with multiple IT teams to achieve vulnerability assessment compliance for the monthly Key Risk Indicator Report-Completed training as a McAfee Application Control Administrator -Worked closely with multiple IT teams to achieve vulnerability assessment compliance for the monthly Key Risk Indicator Report-Completed training as a McAfee Application Control Administrator
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Media Copywriter, Intern
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May 2013 - Nov 2013
-Produced content for lifestyle website including food reviews, event and entertainment news-Attended product launches, concerts and press conferences as a media partner and worked closely with PR agencies for content research-Conducted interviews for content creationPortfolio: http://www.superadrianme.com/author/rachel-yang/ -Produced content for lifestyle website including food reviews, event and entertainment news-Attended product launches, concerts and press conferences as a media partner and worked closely with PR agencies for content research-Conducted interviews for content creationPortfolio: http://www.superadrianme.com/author/rachel-yang/
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Content Strategist, Intern
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Apr 2012 - May 2012
-Developed content for travel itineraries, destination information and marketing blurbs -Developed content for travel itineraries, destination information and marketing blurbs
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The Goodyear Tire & Rubber Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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IT Projects Administrator (Corporate Communications + Projects)
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May 2010 - Oct 2011
-Led and managed the project scope, content management and roll-out of Goodyear's APAC Intranet Portal to fulfil the company's communication goals -Worked closely with APAC IT Managers for the content creation of employee engagement posts on the APAC intranet-Managed the content creation for the Singapore intranet portal -Conducted interviews and produced content for the monthly Asia Pacific IT Director's communication newsletter- Liaised with vendors for the IT infrastructure set-up of a new office unit-Completed course in Project Management for Information Systems (WSQ) by ISS, NUS
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The Creative Room
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Graphic Design
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1 - 100 Employee
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Video Production Assistant, Intern
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Jul 2008 - Sep 2008
-Acquired production experience in cinematography, lighting and audio-Managed post-production video editing of corporate videos-Production Assistant on Madam Chan, a Wilson Yip Film https://madamchan.wordpress.com/ -Acquired production experience in cinematography, lighting and audio-Managed post-production video editing of corporate videos-Production Assistant on Madam Chan, a Wilson Yip Film https://madamchan.wordpress.com/
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Education
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2011 - 2013
Murdoch University
Bachelor Of Communications, Double majors in Journalism and Public Relations -
2006 - 2009
Temasek Polytechnic
Diploma, Moving Images
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