Experience

Kendo Electrical

• Australia
• 1 - 100 Employee

• Business Development Manager

  • Nov 2022 - Present

  Kendo Electrical is a leading provider of high-quality electric vehicle (EV) charging installation solutions. Find out more on： kendoelectrical.com.au Kendo Electrical is a leading provider of high-quality electric vehicle (EV) charging installation solutions. Find out more on： kendoelectrical.com.au



Moon Rituals

• United States
• Writing and Editing

• Founder

  • Apr 2022 - Present

  Eco-smart emotional wellness brand. Find more on moonrituals.com.au. Eco-smart emotional wellness brand. Find more on moonrituals.com.au.



Access Corporate Group

• Australia
• Manufacturing
• 100 - 200 Employee

• Director of Brand Incubation- Nature Day/ Bee+/Savar/Areavo （Health&Beauty）

  • Nov 2020 - Mar 2022

• Director of Brand Asset Management

  • Aug 2019 - Oct 2020



RB

• IT Services and IT Consulting
• 1 - 100 Employee

• Business Manager - Cross Border Ecommerce

  • Mar 2018 - Aug 2019

  Established and developed the ANZ Crossed Border Ecommerce-CBEC business and responsible for P/L and Incubated two ANZ brands for CBEC market Established and developed the ANZ Crossed Border Ecommerce-CBEC business and responsible for P/L and Incubated two ANZ brands for CBEC market



Integria Healthcare

• Australia
• Wellness and Fitness Services
• 100 - 200 Employee

• Senior Brand Manager

  • May 2016 - Mar 2018

  Key Responsibilities • Development and implementation of strategy for CBEC business • Devising product portfolio strategy including hero product strategy, new product development and packaging innovation for CBEC market • Responsible for marketing management with KPI development and evaluation: - Thematic brand campaigns with 360°communication programme - Marketing Collateral Development: POS, videos, ecommerce content etc. - Digital and Social Media Marketing: website development and maintenance, content marketing, search engine optimisation and social media • Development and implementation of key customer and Daigou engagement plan to support aggressive business growth • Providing market analysis, category insights, consumer insights and ad-hoc business case analysis • Responsible for training program development and implementation • Management of a team of three Key Achievements • Repositioned Thompson’s and Thursday Plantation for China market landscape • Established the two brands for China market with: o Integrated brand communication programme with Chinese website, social media, thematic campaigns etc. o Hero products, NPD and packaging innovation o Key customer investment programme o Daigou engagement program with familiarization tour, VIP event, social media engagement etc • Established T-Mall flagship stores • Achieved high sales grow (2016 Vs. 2015): Thompson’s over 30%, Thursday Plantation over 1000% • Led the pricing review project to reset the price structure to support sustainable business growth Show less



StudyAdelaide

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Jun 2013 - Mar 2016

  StudyAdelaide is the state government agency that promotes Adelaide as the Premier Learning City overseas. Key Achievements： • Developed and implemented the marketing strategy for China with double-digit growth rate for two consecutive years > In addition to a traditional marketing strategy comprising outbound business relationship building, networking events, exhibitions, workshops, seminars and inbound marketing activities (e.g. media and agent familiarisation tours), designed an integrated digital marketing strategy including a Chinese website, Weibo (StudyAdelaide’s Weibo account was ranked as the No. 4 Weibo account in Australia in 2014), WeChat, Youku and Tencent. > Devised the flagship customer acquisition campaign - “Amazing Ambassador, Unforgettable Experience – Adelaide and Qingdao Sister City Student Ambassador Campaign” which achieved 169 million online campaign viewership and 10 million traditional media exposure collecting over 3,000 student contacts and receiving over 800 applications. • Revitalized the Malaysia market by integrated on-line and off-line marketing strategy resulted in positive growth •Key Responsibilities • Development and implementation of marketing strategy for Mainland China, Hong Kong and Malaysia • Marketing management: - Out-bound Marketing: business network building, exhibitions, workshops, seminars etc. - In-bound Marketing: familiarisation tour, exhibitions, seminars, filming production support etc. - Marketing Collateral Development and digital and social media marketing management • Providing market/competitor/customer analysis • Building, maintaining and balancing relationships with stakeholders, which include Australia and international government departments, education institutions and education agents • Management of team of 3 Show less


Donut King Sverige
• Sweden
• Food and Beverage Services
• 1 - 100 Employee
• Business Owner

  • Nov 2008 - Dec 2012

Philips
• Netherlands
• Hospitals and Health Care
• 700 & Above Employee
• Brand Manager

  • May 2006 - Jul 2008

Ipsos
• France
• Market Research
• 700 & Above Employee
• Senior Researcher

  • Oct 2004 - Apr 2006