Rachel Whelan
Online Acquisition Executive at Brown Thomas Arnotts- Claim this Profile
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Bio
Credentials
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Mentorship Programme
Dublin City University Alumni Office and Careers ServiceJan, 2016- Nov, 2024 -
An Gaisce medal and certificate
Gaisce - The President's AwardMay, 2013- Nov, 2024 -
The ‘Euronaut’ certificate
The Euro Space Centre, Brussels, Belgium.Mar, 2013- Nov, 2024 -
Email Marketing Certified
HubSpot AcademyMay, 2020- Nov, 2024 -
Social Media Strategy Certified
HubSpot AcademyMay, 2020- Nov, 2024 -
Get Connected ! Programme Certificate
Dublin City UniversityFeb, 2017- Nov, 2024 -
Certificate of Achievement for the Public Access to Law Programme
Teastas Gaisce's Public Access to Law ProgrammeJan, 2012- Nov, 2024 -
The Certificate of Excellence Award
The National Educational Welfare BoardJan, 2009- Nov, 2024
Experience
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Brown Thomas Arnotts
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Ireland
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Retail
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400 - 500 Employee
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Online Acquisition Executive
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Aug 2022 - Present
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Primark
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Ireland
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Retail
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700 & Above Employee
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Global Trainee Merchandiser
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Apr 2022 - Aug 2022
A key support role reporting through the Merchandising function but operating within the Buying & Merchandising team.• Data analytics: produce weekly analysis on company sales and stock figures• Utilise data visualisation tools like Tableau • Assist team in the delivery of the sales, stocks, and contribution budgets• Identify and advise team of any current and future trading opportunities/risks• Visit physical stores to investigate and resolve data inaccuracies • Admin tasks: input ratios for style packs, update conversion rates in departments season planners, monitor email inbox• Reports: update and run multiple daily, weekly, and monthly reports to support various departments • Propose and action markdowns for global stock to maximise sales for the company• Inter-country transfers: manually transfer stock from one countries depot to another to maximise sales for the company• Pricing and grading maintenance: amend prices and grades for styles selling globally • Support buyers during range building sessions• Chase and progress deliveries and shipping documentation in conjunction with the buying team
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Bear App
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Ireland
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Writing and Editing
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1 - 100 Employee
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Community & Social Media Manager
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Jul 2019 - May 2022
• Managed and grew social media platforms: grew Instagram 200.7%, Facebook 131.6%, Reddit 91.8%, and increased Twitter following by 10K• Brand management: maintained and improved brand image by leveraging unique brand tone• Created marketing plans and updated them monthly in a content calendar• Created content for social media platforms: continually created, revised, and updated content using both video editing software and graphic design software• Analysed data from social platforms such as impressions, engagement rates, content views, and more• Created monthly reports to highlight key findings from the data and provided suitable recommendations• Copy writing for social media, and assisted with copy writing for website, blog posts, newsletters, and emails• Managed projects and liaised with multiple individuals daily to ensure various tasks were completed• Managed company forums: appointed moderator to provide assistance and advice to end user. Also managed the company’s App Store reviews• Product tested internal beta versions of new application updates. Stress tested updates, recorded bugs, produced findings, and provided feedback on how to improve the software moving forward• Customer support: provided technical assistance to users of the product. Closed technical tickets through a cloud-based help desk platform• Managed the help desk: assigned individuals to specific tickets and analysed data to maintain and improve upon the overall customer service score• Design: worked with the graphic designer during design processes for the app and provided feedback on various UI elements• Promotion and collaboration: sourced and worked with individuals to promote the app
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Marketing Advisor
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Oct 2018 - Jun 2019
Provided marketing advice to Bear App, an 'Editors' Choice' and 'Apple Design Award' winning app for digital note-taking within the productivity category. Conducted a full marketing plan for company, inclusive of:* Internal and external screenings* Industry research, inclusive of competitor analysis* Provided applicable recommendations* Provided implementation plan for the company
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Clontarf Castle
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Ireland
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Hospitality
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1 - 100 Employee
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Events Co-ordinator and Reservations Agent
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Sep 2017 - Aug 2018
Was based within 3 departments: Events, Reception, and Reservations. • Marketing - digital and traditional (brochures and cold calling)• Email and phone correspondence with prospective and current clients• Conducted site visits with prospective clients• Data analytics • Conducted competitor assessments and revenue assessments• Payment tracking and management• Event organisation and management using Opera system• Project management• Design - created custom table plans and menus for each event using in-house software• Outsourced event equipment• Trained new employees• Switchboard operation - answered and transferred all incoming calls• Adjusted daily rates and created and managed traces• Manually inputted and updated bookings• Greeted and assisted guests throughout the check in /out process• Provided recommendations and directions to guests• Booked transportation• Charged prepaid virtual cards and pre-assigned rooms• Checked balance of systems daily• Monitored stock• Created reservations - checked availability, quoted BAR, described packages, upsold, and explained hotel policies to guests
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Jump Juice
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Ireland
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Food and Beverage Services
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1 - 100 Employee
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Sales Associate (Summer Job)
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Jun 2017 - Sep 2017
Duties and Responsibilities: • Money management including daily cash flows and till operation/cashier• Delivered excellent customer service and maintained a high-quality brand image• Trained in HACCP and adhered to strict food, health, and safety guidelines daily• Freshly prepared fruits and vegetables and created customers' desired orders• Unloaded daily deliveries and restocked the store room• Recorded customer satisfaction levels and prevented customer dissatisfaction• Relayed any customer complaints to management 98FM Promotional work: 15th and 16th of July:• Promoted Jump Juice Bars at 98FM's 'Big Slide' event on Winetarven Street, Dublin• Distributed JJ leaflets to the general public.• Operated the 'Spin to Win!' wheel and distributed prizes and promotional jump juice merchandise.• Informed people about the company and where to find our nearest location to redeem their prize.• Dealt with customer complaints on site.• Entertained children as JJ the smoothie and handed out prizes whilst doing so.
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Dublin City University
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Ireland
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Higher Education
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700 & Above Employee
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DCU Open Day Student Ambassador (Contract)
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Nov 2016 - Nov 2016
Duties and Responsibilities: • Selected to act as a DCU ambassador at their annual open days.• Engaged in promotional work around the campus to capture the attendee’s attention.• Packaged and handed out goodie bags for all attendees.• Encouraged prospective students to consider DCU for their future.• Provided attendees with both directions and vast amounts of information about the college Duties and Responsibilities: • Selected to act as a DCU ambassador at their annual open days.• Engaged in promotional work around the campus to capture the attendee’s attention.• Packaged and handed out goodie bags for all attendees.• Encouraged prospective students to consider DCU for their future.• Provided attendees with both directions and vast amounts of information about the college
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Student Leap Card Promotional Crew Member (Contract)
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Aug 2016 - Sep 2016
Duties and Responsibilities:• Assisted with the brand positioning and messaging of the Student Leap Card• Interacted with college students all over Ireland and informing them about the product• Managed data capture through company laptops and producing the products• Set up the various promotional equipment including promo stands, posters, banners etc. • Aimed to maximise sales for the company with a friendly and convincing approach• Promoted the product throughout university campuses, distributed promotional material and created content for social media posts
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Education
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Dublin City University
Overall Degree Grade: 1:1 / First Class Honors -
Dublin City University
Marketing, Innovation and Technology Graduate