Rachel Wagner

Senior Copywriter at Sarah Flint, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Bio

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Experience

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Senior Copywriter
      • Mar 2021 - Present

      • Collaborated across departments to help launch new loyalty program, writing copy for triggered emails, landing pages, and launches • Wrote, built, and scheduled text campaigns for the launch of SMS channel • Worked with larger marketing department to concept email ideas and campaigns for content calendar • Wrote cross-channel marketing copy for print, digital, and store, including emails, paid search and social ads, SMS, pop-up shop launches and in-store signage, direct mail, packaging inserts, blog posts, pitch decks, PR one-pagers, and special projects • Edited and proofread assets across departments for grammar, tone, and clarity Show less

    • Copywriter
      • Feb 2020 - Mar 2021

      • Wrote marketing copy for emails, paid search and social ads, direct mail, packaging inserts, blog posts, pitch decks, PR one-pagers, and PDP notes • Edited assets for customer service, sales & community, and other departments for grammar, tone, and clarity• Wrote copy for new brand book, outlining brand vision, values, and lifestyle pillars • Updated internal copy guidelines and maintained brand voice across all channels

    • United States
    • Retail
    • 700 & Above Employee
    • RTW Digital Copywriter
      • May 2017 - Jan 2020

      • Wrote digital marketing content for women’s ready-to-wear category, including weekly emails, homepage and landing page features, lookbooks, push notifications, and app inbox messages • Conceptualized, pitched, and wrote stories for monthly editorial emails • Assigned to write special project lookbooks for seasonal marketing initiatives • Edited email assets for Bloomingdale's rental subscription service for tone and clarity • Managed a product copy workflow of 200 items per week, writing copy and working with cross-functional partners at merchandise turn-in meetings to ensure accuracy • Maintained brand voice and stylebook standards across all channels Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Product Copywriter
      • Mar 2016 - May 2017

      • Wrote website product copy for women’s contemporary, modern, evening, outerwear, and plus size items, averaging about 65-75 items per day • Assisted in quarterly site clean up, reviewing and editing existing onsite copy for clarity and consistency with stylebook standards • Wrote website product copy for women’s contemporary, modern, evening, outerwear, and plus size items, averaging about 65-75 items per day • Assisted in quarterly site clean up, reviewing and editing existing onsite copy for clarity and consistency with stylebook standards

    • United States
    • Book Publishing
    • 700 & Above Employee
    • Senior Copy Manager, Brand Authors and Literary Fiction
      • Jan 2014 - Mar 2016

      • Wrote descriptive flap, marketing, and web copy for bestselling brand authors, as well as for literary fiction, commercial fiction, memoir, and mystery titles• Managed freelancers by assigning projects, setting deadlines, and editing copy• Collaborated with marketing to write copy for TV scripts, banner ads, campaign taglines, and giveaways, and with publicity to edit and proofread consumer-facing copy for events• Completed an in-house Consumer Analytics Apprenticeship, using online consumer research tools focused on social media listening, keyword research, and demographic data to execute an independent project• Oversaw final copy changes for brand author and literary fiction titles Show less

    • Copywriter
      • Jan 2011 - Dec 2013

      • Wrote flap and marketing copy for commercial fiction, literary fiction and nonfiction titles• Crafted SEO headlines and web copy for eBook bundles and e-original stories • Worked closely with marketing to write TV and book trailer scripts, banner ads, print ad copy, and campaign taglines • Generated book titles, subtitles, and cover lines individually and in collaboration with the copy department and editors • Oversaw final copy change deadlines for mass market and science fiction titles Show less

    • Junior Copywriter
      • Jan 2010 - Dec 2010

      • Wrote flap copy for commercial fiction, literary fiction and nonfiction titles• Routed cover copy for all books in a span, including managing approvals between departments, inputting copy changes, and posting copy online to feed to retailer websites

    • Copy Assistant
      • Oct 2008 - Dec 2009

      • Routed cover copy for all books in a span, including managing approvals between departments, inputting copy changes, and posting copy online to feed to retailer websites • Liaised with freelancers in setting deadlines and coding invoices

    • United States
    • Book and Periodical Publishing
    • 500 - 600 Employee
    • Editorial Intern
      • Sep 2008 - Oct 2008

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Intern
      • Jun 2007 - Aug 2007

    • United Kingdom
    • Media Production
    • 100 - 200 Employee
    • Editorial Intern
      • May 2007 - Jul 2007

Education

  • University of Michigan
    B.A., English, History
    2004 - 2008
  • NYU School of Continuing and Professional Studies

Community

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