Rachel Tam
Marketing Officer (CRM) at FORTRESS 豐澤- Claim this Profile
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Bio
Credentials
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Google Ads Search Certification
Google Digital Academy (Skillshop)Jan, 2023- Sep, 2024 -
Google Ads creative certification
Google Digital Academy (Skillshop)Jan, 2023- Sep, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jan, 2023- Sep, 2024
Experience
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FORTRESS 豐澤
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Retail
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1 - 100 Employee
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Marketing Officer (CRM)
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Apr 2023 - Present
1. Propose and implement effective CRM strategies, member programs & events for member recruitment, acquisition, engagement & retention 2. Support in CRM data analysis and report generation for identifying target segmentation for CRM initiatives 3. Review CRM KPI, conduct market research and present findings to address business issues, facilitate CRM program planning and uncover market opportunities & threats 4. Facilitate automation of promotions with the collaboration with IT department Show less
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China Mobile Hong Kong
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Hong Kong
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Telecommunications
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400 - 500 Employee
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Business Planning Officer
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Jun 2021 - Apr 2023
1. Assist in all rounded marketing activities regarding mobile and business enterprise solutions to achieve and sustain the business goals 2. Prepare sales performance and customer analysis 3. Plan and Execute ATL and BTL promotions 1. Assist in all rounded marketing activities regarding mobile and business enterprise solutions to achieve and sustain the business goals 2. Prepare sales performance and customer analysis 3. Plan and Execute ATL and BTL promotions
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HKT
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Germany
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Textile Manufacturing
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Marketing Assistant (Education)
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Aug 2020 - May 2021
1. Supported in B2B campaigns in partnership with Google and Apple, such as Google for Education Teachers Network and U-Mac Program2. Worked with IT and Design team to create and optimise the purchase webpage for U-Mac Program3. Contributed to the formulation and execution of marketing plans for eLearning and STEAM solutions, including BYOD, OGCIO projects.4. Coordinated with marketing communications to produce and update the communications such as Website, EDM, social media contents (FB, IG, GNC, SEO) that resonates with the target customers5. Tracked and evaluated the effectiveness of digital marketing campaigns by using Google Analytics to maximize cost-effective promotions. Show less
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Marketing Assistant （DrGo)
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Jun 2020 - Aug 2020
1. Supported in the planning and implementation of the new service launchcampaign2. Liaised with internal parties and external vendors to plan for a coordinatedmedicine delivery process3. Assisted in preparing legal/ non-legal documents, such as T&C, FAQs, IVRS script,and script for Call Center4. Conducted project budget, market, and customer analysis
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Marketing and Communication Assistant
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Jun 2019 - Aug 2020
1. Developed new concepts and ideas for promoting exhibition and events2. Handled the preparation works and event logistics3. Experienced in planning and organizing large-scale events, such as IN concert, Press conference and Staff Roadshow
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Part-time Community Officer
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Nov 2016 - Aug 2020
1. Supported District Council and Human Affairs Department in organising events and public services, editing the promotion video, conducting research on a given policy area, resolving received complaints. 2. Assisted District Council to prepare documents of Committee Meeting or other internal meeting and type the minutes of Committee Meeting 1. Supported District Council and Human Affairs Department in organising events and public services, editing the promotion video, conducting research on a given policy area, resolving received complaints. 2. Assisted District Council to prepare documents of Committee Meeting or other internal meeting and type the minutes of Committee Meeting
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Digital Marketing Intern
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Jun 2018 - Aug 2018
1. Supported in optimizing CiviCRM system and internal communication 2. Designed and set up of the new front page, the legal notice page and thank-you page for the new contact page webform 3. Created the content for email notifications, automatic confirmations and automatic request reviews in the CiviCRM database for 38 countries 1. Supported in optimizing CiviCRM system and internal communication 2. Designed and set up of the new front page, the legal notice page and thank-you page for the new contact page webform 3. Created the content for email notifications, automatic confirmations and automatic request reviews in the CiviCRM database for 38 countries
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Education
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2017 - 2019
City University of Hong Kong
Bachelor's degree, Media and Communication
Community
