Experience

High Reason

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2023 - Present

  Jacksonville, Florida, United States ● Day-to-day management of client marketing communications programs and the agency liaison to the client ● Serves not only as a program manager but a strategic consultant and advisor to clients; day-to-day counsel and leads/writes annual plans ● Works effectively within our internal process to deliver client programs (creative briefing, project guidance and input, collaborating with functional teams such as creative, video, PR, social, digital, media planning/buying) ● Utilizes agency… Show more ● Day-to-day management of client marketing communications programs and the agency liaison to the client ● Serves not only as a program manager but a strategic consultant and advisor to clients; day-to-day counsel and leads/writes annual plans ● Works effectively within our internal process to deliver client programs (creative briefing, project guidance and input, collaborating with functional teams such as creative, video, PR, social, digital, media planning/buying) ● Utilizes agency workflow system software to put projects through and communicate updates, inputs and new information ● Leads and manages client budgets and schedule adherence ● Responsible for participating in new business pitches and presentations; representing the agency in the community ● Conduct monthly reporting and analytics for client programs; managing client billing in partnership with our Accounting and Finance team Show less



Florida Blue

• United States
• Insurance
• 700 & Above Employee

• Assistant Brand Marketing Manager

  • Apr 2023 - May 2023

  Jacksonville, Florida, United States ● Assist in the development and implementation of brand multi-channel marketing campaigns including managing creative details and timelines. ● Manage Local Presence marketing requests, provide creative recommendations and coordinate approvals with requestor within timelines. ● Oversee Sports Marketing requests ensuring integration of brand messaging and approved logo usage. Review/approve logo placements as part of sports sponsorship creative assets. Review/approve logo placement on… Show more ● Assist in the development and implementation of brand multi-channel marketing campaigns including managing creative details and timelines. ● Manage Local Presence marketing requests, provide creative recommendations and coordinate approvals with requestor within timelines. ● Oversee Sports Marketing requests ensuring integration of brand messaging and approved logo usage. Review/approve logo placements as part of sports sponsorship creative assets. Review/approve logo placement on sports related promotional materials. ● Manage BCBS Association related activities such as cobranding, trademark, and derivative mark filing while working closely with internal legal team and play a key role in Association audits. Responsible for providing proof of use for all approved derivative marks to Association. ● Conduct Brand reviews ensuring the Florida Blue mark is used within current brand guidelines. ● Monitor Brand mailbox, troubleshoot and facilitate resolution of Brand inquiries. ● Coordinate Enterprise domain requests, maintain domain list with expirations and coordination with IT team and manage domain budget. ● Manage day to day promotional vendor relationship along with managing merchandising of gear store within budget. ● Manage activities related to corporate gear store for employees, Centers, and special projects. Serves as internal contact for issues related to specific stores. ● Evaluate industry and marketing/advertising trends and participate in market research

• Brand Marketing Associate

  • Oct 2022 - Apr 2023

  Jacksonville, Florida, United States ● Conduct and support brand research and performance monitoring for awareness, attributes, touch points, naming and identity. Work with the internal research team to develop requirements and assess methods available to reach goals for research. Evaluate insights gained and propose solutions to achieve brand goals. ● Manage brand merchandising promotions, operations, forecasts, budget and planning. Work with vendors to evaluate performance of process and inventory and make adjustments to meet… Show more ● Conduct and support brand research and performance monitoring for awareness, attributes, touch points, naming and identity. Work with the internal research team to develop requirements and assess methods available to reach goals for research. Evaluate insights gained and propose solutions to achieve brand goals. ● Manage brand merchandising promotions, operations, forecasts, budget and planning. Work with vendors to evaluate performance of process and inventory and make adjustments to meet brand goals. ● Analyze brand marketing trends in the industry and evaluate new opportunities in order to advance the brand in the market, increase brand attributes and awareness. Work with cross functional team to develop solutions and improve brand performance. ● Conduct periodic brand marketing audits in the market to assess brand compliance, competitive differentiation and positioning. Support the Enterprise Marketing team to develop solutions for underperforming aspects of the brand experience. ● Support brand implementation efforts with cross functional teams. Assist the Enterprise Marketing team in launching new brand campaigns, brand conversion activities, or adoption of brand positioning in the different aspects of the enterprise organization. ● Manage BCBS Association approval process of all derivative marks and cobranding agreements for the Enterprise. ● Partner with legal counsel to keep all federal and state trademarks up to date and active.

• Brand Specialist

  • Jun 2019 - Oct 2022

  Jacksonville, Florida Area My responsibilities include: • Conducting and supporting brand research and performance monitoring for awareness, attributes, touchpoints, naming and identity etc. Work with the internal research team to develop requirements and assess methods available to reach goals for research. Evaluate insights gained and propose solutions to achieve brand goals. • Manage brand merchandising promotion and operations, forecasts and planning. Work with vendor to evaluate performance of process and… Show more My responsibilities include: • Conducting and supporting brand research and performance monitoring for awareness, attributes, touchpoints, naming and identity etc. Work with the internal research team to develop requirements and assess methods available to reach goals for research. Evaluate insights gained and propose solutions to achieve brand goals. • Manage brand merchandising promotion and operations, forecasts and planning. Work with vendor to evaluate performance of process and inventory and make adjustments to meet brand goals. • Analyze brand marketing trends in the industry and evaluate new opportunities in order to advance the brand in the market, increase brand attributes and awareness. Work with cross functional team to develop solutions and improve brand performance. • Conduct periodic brand marketing audits in the market to assess brand compliance, competitive differentiation and positioning. Support the Enterprise marketing team to develop solutions for underperforming aspects of the brand experience. • Support development of brand education and training, ambassador promotion. Develop education materials, assist in training sessions and generate interest in the brand across the organization. • Support brand implementation efforts with cross functional teams. Assist the Enterprise marketing team in launching new brand programs, brand conversion activities, or adoption of brand positioning in the different aspects of the enterprise organization.



Wienerschnitzel

• United States
• Restaurants
• 1 - 100 Employee

• Lead Project Manager - University of Alabama Ad Team

  • Sep 2018 - Jun 2019

  Tuscaloosa, Alabama Area The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. My team is tasked with developing a marketing plan that we will then pitch to advertising professionals at the district, semi-final, and national level. My responsibilities included: • Ensuring all deadlines are met internally within… Show more The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. My team is tasked with developing a marketing plan that we will then pitch to advertising professionals at the district, semi-final, and national level. My responsibilities included: • Ensuring all deadlines are met internally within required time frames • Responsible for coordinating, tracking, and updating the progress of all assigned projects and tasks to full team and faculty executives Show less



Blue Cross and Blue Shield of Alabama

• United States
• Insurance
• 700 & Above Employee

• Marketing Communications Intern

  • Jun 2018 - Jul 2018

  Birmingham, Alabama Area My responsibilities include: • Tasked with analyzing the past twelve months of Health Request for Proposal content to determine broad types of questions • Worked to define a method for categorizing Health RFP questions • Weighed the categories based on the types of questions asked most frequently • Led the development of a proposal process between the Marketing Communications department and the vendor partner • Supported the development and execution of organizing Request for… Show more My responsibilities include: • Tasked with analyzing the past twelve months of Health Request for Proposal content to determine broad types of questions • Worked to define a method for categorizing Health RFP questions • Weighed the categories based on the types of questions asked most frequently • Led the development of a proposal process between the Marketing Communications department and the vendor partner • Supported the development and execution of organizing Request for Proposal content into the department’s repository tool Show less



Ocean Spray Cranberries

• United States
• Food and Beverage Services
• 700 & Above Employee

• Project Manager - University of Alabama Ad Team

  • Sep 2017 - May 2018

  Tuscaloosa, Alabama Area The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. My team was tasked with developing a marketing plan that we would then pitch to advertising professionals at the district, semi-final, and national level. My responsibilities included: • Ensuring all deadlines are met internally within… Show more The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. My team was tasked with developing a marketing plan that we would then pitch to advertising professionals at the district, semi-final, and national level. My responsibilities included: • Ensuring all deadlines are met internally within required time frames • Responsible for coordinating, tracking, and updating the progress of all assigned projects and tasks to full team and faculty executives Show less



Dalton Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planning Intern

  • Jun 2017 - Jul 2017

  Jacksonville, Florida Area

• Account Service Intern

  • May 2017 - Jul 2017

  Jacksonville, Florida Area My responsibilities included: • Working directly alongside Account Executives while collaboratively working with other agency departments such as media buying and strategy • Tasked with writing concise and strategic creative briefs, change orders and approvals • Actively participating in client meetings and input sessions while capturing meeting details to assist in the draft and development of conference reports, creative briefs, and strategic communications plans • Researching… Show more My responsibilities included: • Working directly alongside Account Executives while collaboratively working with other agency departments such as media buying and strategy • Tasked with writing concise and strategic creative briefs, change orders and approvals • Actively participating in client meetings and input sessions while capturing meeting details to assist in the draft and development of conference reports, creative briefs, and strategic communications plans • Researching and reporting on target market, client industry or competitors as well as advertising industry trends and tools