Rachel Smyth, MBA, CDMP, PCM

Vice President, Marketing and Business Services at CGR Credit Union
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Macon

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Credentials

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Mar, 2023
    - Oct, 2024

Experience

  • CGR Credit Union
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Vice President, Marketing and Business Services
      • Apr 2022 - Present

      - Lead CU projects such as implementing new phone system, new branch construction, instant issue debit cards and tokenization- Design promotional materials and content; create demand through communication efforts- Develop and implement CU strategic plan and yearly Marketing Plan and budget- Manage HR function including employee onboarding, managing benefits, and corrective actions , etc.- Continue all AVP duties

    • Assistant Vice President, Marketing and Business Development
      • Apr 2019 - Mar 2022

      - Collaborate to set, implement, and achieve yearly strategic goals- Lead communication efforts to members, staff, and outside organizations - Maintain key relationships with sponsoring organizations and vendors- Support HR in payroll, training employees, implementation of new appraisal system, and hiring- Continue all Manager duties

    • Marketing and Business Development Manager
      • Apr 2016 - Mar 2019

      - Design, implement, and maintain promotional schedule and materials- Participate in community event as the liaison for the credit union- Lead communication efforts to staff and members- Manage CU Website and Social Media channels

  • Bath & Body Works
    • United States
    • Retail
    • 700 & Above Employee
    • Store Manager
      • Oct 2013 - Mar 2016

      - Recruiting and hiring of top talent while developing on staff team- Accountable to store results and team performance- Stand behind company initiatives and train team accordingly- Field Leadership Club Winner Fall 2014 Season

    • Co-manager
      • Apr 2013 - Sep 2013

      - Aide Store Manager in overseeing management team and associates- In charge of hiring new team members and visual changes- Build strong customer relationships and ensure customer experience is exceptional

    • Sales Leader
      • Jan 2012 - Mar 2013

      - Accountable to store performance and employee success

Education

  • Georgia College & State University
    Master of Business Administration - MBA
    2018 - 2019
  • Georgia Southern University
    Bachelor of Business Administration (B.B.A.), Marketing
    2010 - 2011

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