Rachel Roberts
Social Media and Communcations Associate at Paper Mill Playhouse- Claim this Profile
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Bio
Credentials
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Hootsuite Platform Certification
Hootsuite AcademyApr, 2021- Nov, 2024 -
Google Analytics for Beginners
Google AnalyticsApr, 2021- Nov, 2024 -
Email Marketing Certification
HubSpot AcademyApr, 2021- Nov, 2024 -
Social Media Marketing Certification
HubSpot AcademyApr, 2021- Nov, 2024
Experience
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Paper Mill Playhouse
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United States
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Performing Arts
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1 - 100 Employee
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Social Media and Communcations Associate
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Feb 2022 - Present
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Playhouse Square
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United States
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Performing Arts
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100 - 200 Employee
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Marketing Team Member
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Jan 2021 - Apr 2021
•Produced Facebook and Instagram content, contributing to a schedule of posts and stories with the goal of informing a targeted audience of a music theater improv production entitled BARS •Created and executed an email marketing campaign to drive interest and sales •Contributed to brand development process •Executed on-campus marketing promotion including posters and digital signs •Produced Facebook and Instagram content, contributing to a schedule of posts and stories with the goal of informing a targeted audience of a music theater improv production entitled BARS •Created and executed an email marketing campaign to drive interest and sales •Contributed to brand development process •Executed on-campus marketing promotion including posters and digital signs
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Baldwin Wallace University Music Theatre
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Berea, Ohio, United States
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Student Producer
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Aug 2020 - Dec 2020
•Constructed and maintained ticketing system using ShowTix4U, determined ticket prices, and tracked ticket sales for groundbreaking virtual production of Spring Awakening that reached over 2,000 households •Conceptualized and executed VIP Ticket Program with the goal of increasing patron engagement •Ensured that the contract with Music Theatre International was properly followed for regularly scheduled and encore productions •Constructed and maintained ticketing system using ShowTix4U, determined ticket prices, and tracked ticket sales for groundbreaking virtual production of Spring Awakening that reached over 2,000 households •Conceptualized and executed VIP Ticket Program with the goal of increasing patron engagement •Ensured that the contract with Music Theatre International was properly followed for regularly scheduled and encore productions
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House Manager
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Sep 2018 - Dec 2019
•Coordinated student ushers for all Baldwin Wallace Theatre & Dance performances •Ensured the comfort and safety of patrons during their time in the theatre •Partnered with Box Office and Stage Management to ensure performances and events started on time and ran smoothly •Directed and monitored lobby traffic •Maintained attendance reports of productions •Coordinated student ushers for all Baldwin Wallace Theatre & Dance performances •Ensured the comfort and safety of patrons during their time in the theatre •Partnered with Box Office and Stage Management to ensure performances and events started on time and ran smoothly •Directed and monitored lobby traffic •Maintained attendance reports of productions
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Baldwin Wallace University Music Theatre
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Berea, Ohio
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Educational Surround Production Team Member
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Aug 2019 - Nov 2019
•Planned and executed educational and marketing surround for the Academic Premiere of Kinky Boots with a team of students and advisors •Organized and managed eight post-show talkbacks and events & personally led one talkback event •Created and monitored educational and entertaining lobby experiences for audience members •Planned and executed educational and marketing surround for the Academic Premiere of Kinky Boots with a team of students and advisors •Organized and managed eight post-show talkbacks and events & personally led one talkback event •Created and monitored educational and entertaining lobby experiences for audience members
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Education
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Baldwin Wallace University
Bachelor of Arts, Arts Management & Entrepreneurship -
York St. John University