Experience

Forensic Access Group

• United Kingdom
• Law Enforcement
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2022 - Present



AP Investment

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2021 - Present



Rachel Price Ltd.

• Warwick

• Freelance Brand & Marketing Consultant

  • May 2012 - Present

  Experienced marketeer with extensive experience in brand strategy, brand management, product development and marketing communications with over twenty years experience in building successful brands. Freelance capability spanning strategic marketing, brand planning, content marketing, product development, marketing communications to delivering short term projects (such as:- recruiting marketing agencies, website launches, portfolio reviews, mentoring and coaching inexperienced teams). Access to extensive network of marketing professionals to deliver larger projects. Clients to date: REPL Group, H. Bronnley & Co. UK Ltd, Front Foot Marketing, Platypus Swimwear, FSP Property



Franck-Steier Price

• United Kingdom
• Leasing Non-residential Real Estate

• Marketing Consultant

  • Oct 2020 - Sep 2021



REPL Group, Part of Accenture

• United Kingdom
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Director

  • Oct 2017 - Sep 2020

  Defined, developed and delivered the marketing strategy for REPL across the globe. Built a comprehensive, multi-dimensional marketing plan that reinforces REPL as the leading provider of IT consultancy services to the retail sector. Developed REPL’s narrative, messaging and brand to improve Share of Voice and Engagement from prospects and customers. Created and delivered a new content marketing approach to help grow a qualified marketing funnel. Implemented new website, social media, PR and multiple events (from NRF to breakfast meetings). Approach delivered significant digital growth, outstanding PR coverage and award wins.



Bronnley

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Head of Strategic Marketing

  • May 2012 - Jun 2017

  Worked as Freelance Consultant. Created and delivered a 5 year strategic marketing plan that has seen Bronnley evolve from an old fashioned brand in fragmented distribution to a cutting-edge innovative brand that is now listed in over 500 Boots stores. Used consumer insights to drive product development, launching over 100 products in 5 years including the re-positioning of the Citrus ranges, modernisation of the RHS Collections, culminating in the launch of Eclectic Elements. Eclectic Elements Collection is inspired by the elements of the earth. Each individual scent is an intricate blend of modern fusions, deconstructed ingredients blended masterfully. The range was positioned at affordable price points to exploit the consumer insight, that women do not change their perfume often enough. Bronnley want women to own a wardrobe of fragrance, changing their perfume like they do their clothes! Managed and worked with the internal team to deliver:- Board presentations - creation and delivery of presentations on an adhoc basis Consumer research - qualitative and quantitative research to guide strategic direction NPD - fragrance briefing and development, working with formulators, selection of packaging, P&L accountability Design - created design briefs, guided design, managed design agencies, attended print runs Website - launched Bronnley.co.uk, managed the agency, created content, set up SEO and managed on an ongoing basis Social media - launched Bronnley on all social media channels, helping to direct bespoke content with agency to ensure success PR - agency recruitment and delivery of outstanding results delivering 40 times ROI Partnership marketing - set up partnerships to raise brand awareness and fast track consumer perceptions Retail presentations - creation and delivery of retail presentations to gain listings in key retailers Trade marketing - delivery of promotional strategies, POS, instore training to maximise distribution opportunities



Brands United

• Warwick

• Freelance Consultant

  • Apr 2012 - Apr 2015

  Brands United specialises in building strong brands, and quantifiable sales, through strategic Commercial Brand Partnering. We also offer a blend of business consultancy, brand development, business planning and marketing planning. Specific expertise is in FMCG consumer goods and the Health & Beauty sector. Brands United specialises in building strong brands, and quantifiable sales, through strategic Commercial Brand Partnering. We also offer a blend of business consultancy, brand development, business planning and marketing planning. Specific expertise is in FMCG consumer goods and the Health & Beauty sector.



Simple Health & Beauty Ltd

• Head of Pioneering Projects

  • 2007 - Apr 2012

  Solely responsible for creating the pioneering partnership programme to support the growth of Simple. Programme was designed to fast track consumer perception of the Simple brand by creating strong and relevant brand alliances and creating multiple consumer touch points. Added value to key commercial and business initiatives Solely responsible for creating the pioneering partnership programme to support the growth of Simple. Programme was designed to fast track consumer perception of the Simple brand by creating strong and relevant brand alliances and creating multiple consumer touch points. Added value to key commercial and business initiatives



Simple Health & Beauty Limited

• Senior Brand Manager - Simple

  • 2005 - 2007

  Responsible for the strategic direction, full marketing plan and brand guardianship for all non facial Simple ranges. Traditional brand management role which ranged from portfolio management (product development, packaging creation, instore ranging) to ATL and BTL support plans including their implementation Responsible for the strategic direction, full marketing plan and brand guardianship for all non facial Simple ranges. Traditional brand management role which ranged from portfolio management (product development, packaging creation, instore ranging) to ATL and BTL support plans including their implementation



Accantia Health & Beauty Ltd

• Senior Brand Manager - Lil-lets

  • 2000 - 2004

  Managed the Lil-lets brand for 4 years, helped maintain its strong market position. Responsible for full marketing mix from packaging and NPD to creating press and TV campaigns. Managed PR agency Managed the Lil-lets brand for 4 years, helped maintain its strong market position. Responsible for full marketing mix from packaging and NPD to creating press and TV campaigns. Managed PR agency



Smith+Nephew

• United Kingdom
• Medical Equipment Manufacturing
• 700 & Above Employee

• Senior Brand Manager - Lil-lets

  • Jan 2000 - Jun 2000



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Product Manager

  • 1995 - 2000

  Responsible for strategy development, understanding markets, product selection and promotional planning for mobile phones, personal audio equipment and blank media (audio and video tapes) The role required being highly business and commercially focused, customer focused, a good negotiator, a strong communicator and effective at building supplier relationships Controlled and managed budgeting process, P&L responsible, which involved annual budgeting, quarterly re-forecasting, negotiating supplier funding and monitoring A&P spend. Successfully managed 3 direct reports