Senior Manager

• Oct 2022 - Present

Executive Director

• Jan 2020 - Oct 2022

• Overseeing and executing GCN-UAE’s strategy, value proposition and associated programs• Identification of key growth opportunities that can be leveraged to meet GCN-UAE’s short-, medium- and long-term strategic goals• Establishing a GCN-UAE Growth strategy to increase the GCN-UAE size to support more impact throughout the UAE• Member of the Global Network Council and Regional Network Council Chair for the Middle East• Leading stakeholder management with key partners internationally and locally important to the GCN-UAE• Relaunching the GCN-UAE and identifying priority areas for the GCN-UAE with equivalent KPIs• Management of Board relations and associated activities• Managing day to day operations of the GCN-UAE including HR, budgeting, participant communications, event management• Overseeing recruitment and retention activities including the management of the GCN-UAE growth tosupport further outreach• Management of strategic partnerships including with other UN Agencies• Management of all GCN-UAE Events, Marketing & Communications from strategy to implementation• Program management of all UN Global Compact programs to be locally implemented

Head Of Marketing

• Apr 2018 - Dec 2019

• Leading the stakeholder management with key partners who are involved in the Market for the full season across both private and Government sector• Leading the marketing & communications function for the two subsidiaries of Ripe by guiding the team on key goals and monitoring performance through online platforms• Establishing the marketing strategy and plan for the year• Identifying gaps in the digital marketing channels previously used and implementing solutions to reducethese gaps and streamline for the future• Successfully establishing a full revamp of the company’s PR strategy with key messages, partners and communication channels• Implementing a full re-brand of the Ripe Market for the new upcoming season by working hands on with designer for conceptualisation, briefings and feedback• Implementing a new social media marketing plan with monthly KPIs and analytics to ensure social platforms are in line with new strategy and organically growing• Establishing Google PPC Advertising campaigns across different brands, using different campaign formats, along with linking to company’s website SEO• Monitoring social media advertising campaigns, ensuring they are implemented within the timeframe of required in line with allocated budget• Establishing a sponsorship strategy to target entities to support the Ripe Market through financial investment for the full season

External Relations Manager a.i

• Mar 2015 - Apr 2018

• Leading the External Relations function in its entirety, management of consistent corporate branding, corporate communications, bid management, and event management• Management of both External Relations and Knowledge Product department budgets • Leading and directing the successful growth and development of both External Relations and Knowledge Product teams, in line with their objectives and achievements• Establishing departmental strategies in line with the corporate strategy to determine clear roles and responsibilities, and to highlight departmental KPIs• KPI setting and management across all communication and marketing channels including social media platforms and the corporate PR network• Developing and building the corporate brand identity through to managing the brand equity of the company, and ensuring all external relations and communications are consistent and cohesive• Developing and implementing the annual strategic marketing plan and budget• Successfully building the partnership network and consistently sourcing new opportunities to increase Dubai Carbon’s exposure• Providing project specific guidance and expertise on sustainability reporting in accordance with GRI G4 guidelines• Establishing the corporate communications processes, policies and framework by being the lead driver of the PR function • Establishing the tender and proposals framework – ensuring all external documents and submittals are aligned with specified company quality standards• Designing and establishing a monthly magazine: The Sustainabilist – focused on the business side of sustainability – with a target audience being the leading CEO’s across the region

PSO

• Mar 2012 - Mar 2015

• Organizing all Dubai Carbon corporate events• Creation of the annual PR Plan • Ensuring all brand deliverables were in line with corporate brand guidelines• Coordination of all bids and proposals

Receptionist

• Sep 2011 - Feb 2012

• Ensuring that customers receive excellent customer service • Managing the front office for the facility developing systems and protocols ensuring consistent workflow coordination across the team

Administration

• Jul 2011 - Aug 2011

This role included using the University’s gym system TLMS and searching for members, looking into cancellations of members, staff members salary sacrifice scheme, and doing general filing of membership forms, cancellation forms and direct debit forms.

Marketing Internship

• May 2011 - Jul 2011

• Responsible for promoting the online marketplace selling natural and eco-friendly products, called EthicalCommunity.com; writing press releases for various bloggers, journalists and newspapers• Contacting the sellers on the website to promote their products even further, and researching into competitors and quirky ethical and natural products that could be sold on the website • Responsible for promoting the online marketplace selling natural and eco-friendly products, called EthicalCommunity.com; writing press releases for various bloggers, journalists and newspapers• Contacting the sellers on the website to promote their products even further, and researching into competitors and quirky ethical and natural products that could be sold on the website