Marketing Manager

• Jun 2023 - Present

As Marketing Manager, I lead planning and execution of B2B brand and growth marketing strategy to drive increased brand awareness, consideration and MQLs. I develop and implement marketing solutions including digital content and campaigns, paid social media advertising, website optimisation and B2B trade events. I regularly work with C-level stakeholders to support business development through digital executive profiling and speaking engagements, and support sales enablement and product adoption through content development together with Vivy's agencies, partners and vendors. Show less

Program Activation Manager

• Jun 2022 - Dec 2022

I was part of the Brand Partnerships Studio and worked with clients to build and implement custom digital campaigns and sponsored livestreams that drove brand awareness, advocacy and demand generation for a range of tech, FMCG, entertainment, gaming and consumer brands like HoYoverse, L'Oréal, Uber Eats, Adobe and Unilever across APAC, EMEA and the US. This role involved stakeholder and project management, and i worked extensively with cross-functional stakeholders and partners to align on production timelines and workflows, project scoping, task tracking, budgeting and talent management. Show less

Digital Account Manager

• Oct 2019 - Sep 2021

I was the primary account manager for Adobe, WE's largest client, and drove development of brand communications and integrated marketing strategy, paid campaign implementation and annual planning. I owned the planning and rollout of creative campaigns and content-driven initiatives to build brand awareness and advocacy for Adobe, as well as support lead generation and acquisition activity across both their B2B and B2C business units. This included managing content creation across multiple channels including social media, video, search, eDM, website and display. I developed a successful thought leadership and digital executive profiling strategy for Adobe, including LinkedIn Live discussion panels, customer roundtables and case studies. I also managed strategic partnerships with 300+ creators all over APAC as part of the Adobe Insider program, a community of advocates who regularly co-created our brand and product campaigns. Other achievements: - Won Best B2B campaign at Mumbrella CommsCon 2021, nominated for numerous other industry awards. - Started DigiTalk, an internal digital marketing thought leadership initiative - fortnightly trends emails that saw >50% open rate. Show less

Senior Account Executive

• Jan 2017 - Oct 2019

Client Manager

• Jan 2017 - Oct 2019

- Led planning and execution of digital and social media programs.- Clients included technology and consumer brands like Lenovo, Starbucks, The Macallan, Capella Hotels, Under Armour, Virgin Active, Shiseido and Shopee. Led client communication, project management, task tracking, ongoing hygiene checks and WIPs.- Managed public relations activities for tech clients, including media relations, executive profiling and event management and introduced digital/social integration to traditional communications programs. Owned native advertising portfolio and collaborated with account teams to amplify media coverage on paid and owned channels.- Worked cross-functionally to develop creative and strategic briefs, digital assets and playbooks with strategy and creative teams. Worked with insights and analytics team to develop social listening and measurement best practices for clients.- Managed and mentored four direct reports. Show less

Global Marketing Copywriter

• Jun 2015 - Dec 2016

In this role, I led editorial strategy for Reebonz blog, initiated processes and initiatives to improve quality of blog content that led to an overall increase in site traffic, and assisted with the development and execution of marketing campaigns and cross-functional projects. In this role, I led editorial strategy for Reebonz blog, initiated processes and initiatives to improve quality of blog content that led to an overall increase in site traffic, and assisted with the development and execution of marketing campaigns and cross-functional projects.

Client Executive

• Sep 2013 - Jun 2015

My main job responsibilities included account servicing, media relations, social media content creation and community management, working with Intel, Audi, Lenovo and Marina Bay Sands. I assisted with conceptualising and executing multiple successful social media campaigns. My main job responsibilities included account servicing, media relations, social media content creation and community management, working with Intel, Audi, Lenovo and Marina Bay Sands. I assisted with conceptualising and executing multiple successful social media campaigns.