Rachel ODonnell

Freelance Contributing Writer & Wholesale Consultant at Fleur of England
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Contact Information
Location
Los Angeles, California, United States, US
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency

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Credentials

  • Basic Sewing Skills
    London College of Fashion
    Dec, 2008
    - Sep, 2024

Experience

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Freelance Contributing Writer & Wholesale Consultant
      • Aug 2014 - Present

      -Worked directly with the designer + CEO to present collections to Buyers-Worked with leading buyers twice a year at the Curve Expo in NYC to wholesale collections-Took orders and created sales presentations to promote wholesale to top buyers-Taught Fleur of England product knowledge class to the sales staff of Barney’s New York-Created full length articles to generate organic growth via SEO + product awareness -Worked directly with the designer + CEO to present collections to Buyers-Worked with leading buyers twice a year at the Curve Expo in NYC to wholesale collections-Took orders and created sales presentations to promote wholesale to top buyers-Taught Fleur of England product knowledge class to the sales staff of Barney’s New York-Created full length articles to generate organic growth via SEO + product awareness

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Senior Stylist
      • Jan 2019 - Jun 2020

    • Apparel & Fashion
    • 1 - 100 Employee
    • Contributing Writer and Content Creator for Social Media
      • Sep 2013 - Feb 2020

      - Utilized interpersonal skills to interview and network with fashion designers and retailers- Used trend awareness to create featured articles for the publication-Assisted in the editorial processes by editing web content for technical errors-Wrote product reviews of the newest lingerie styles - Utilized interpersonal skills to interview and network with fashion designers and retailers- Used trend awareness to create featured articles for the publication-Assisted in the editorial processes by editing web content for technical errors-Wrote product reviews of the newest lingerie styles

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Account Executive
      • Oct 2015 - Feb 2017

      -Wholesale Representative for US + International- Worked with retailers and major department stores to open wholesale accounts- Opened new wholesale accounts in over 5 countries and 15 states- Represented brand at major trade shows in New York, London and Las Vegas- Collaborated with production team to size grade new styles- Curated and created content for company’s Instagram, increasing followers by over 2K- Assisted in creative direction of seasonal lookbooks and styling- Traveled to stores across the US + UK and taught product knowledge seminars

    • Head of Social Media, Marketing and Branding
      • Jul 2015 - Dec 2015

      - Worked directly with the CEO for branding and aesthetic direction - Created strategies and meaningful partnerships to promote store + in store events- Curated, scheduled and wrote copy daily for over 5 social media outlets- Wrote full length articles with a focus on SEO to promote organic growth - Created a weekly newsletter to publicize new merchandise + increase - Worked directly with the CEO for branding and aesthetic direction - Created strategies and meaningful partnerships to promote store + in store events- Curated, scheduled and wrote copy daily for over 5 social media outlets- Wrote full length articles with a focus on SEO to promote organic growth - Created a weekly newsletter to publicize new merchandise + increase

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head Copywriter
      • Jan 2015 - Sep 2015

      -Provided daily copy for all social media platforms: Facebook, Twitter & Instagram -Worked with the marketing team to write care cards, website pop-ups + media strategy -Created headlines and promotional copy to advertise their lingerie, swim and loungewear -Responded to customer comments and concerns about products via social media -Provided daily copy for all social media platforms: Facebook, Twitter & Instagram -Worked with the marketing team to write care cards, website pop-ups + media strategy -Created headlines and promotional copy to advertise their lingerie, swim and loungewear -Responded to customer comments and concerns about products via social media

    • United Kingdom
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Assistant Manager
      • Jul 2014 - Jul 2015

      -Worked with store manager to create sales strategies and partnership events -Trained new associates in product knowledge and bra fitting skills -Used sales skills to create a client book to achieve and exceed monthly sales goals -Recruited employees and conducted interviews -Used mathematical + budgeting skills to create and complete payroll -Used organizational skills to create store schedule -Assisted in merchandise transfers, store sends and inventory/ set up of the stockroom

    • Advertising Services
    • 1 - 100 Employee
    • Fashion and Beauty Intern
      • Apr 2014 - Aug 2014

      -Produced images and copy for Ebony Magazine’s Instagram account-Wrote copy for the “Trends to Try” feature on their website- Attended fashion shows to report on new trends and styles- Used planning skills to coordinator calendar for shoots and appointments -Produced images and copy for Ebony Magazine’s Instagram account-Wrote copy for the “Trends to Try” feature on their website- Attended fashion shows to report on new trends and styles- Used planning skills to coordinator calendar for shoots and appointments

    • United States
    • Photography
    • 1 - 100 Employee
    • Head of Social Media and Journalism
      • Nov 2012 - Aug 2014

      -Contacted clients to gather information on their experience with our team-Produced content for all social media outlets, specializing in fashion articles -Logged all social media interactions on Excel to keep track of visibility goals-Curated images and articles for search engine optimization and reblogging -Contacted clients to gather information on their experience with our team-Produced content for all social media outlets, specializing in fashion articles -Logged all social media interactions on Excel to keep track of visibility goals-Curated images and articles for search engine optimization and reblogging

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Full Time Sales Associate
      • Jul 2013 - Jul 2014

      -Utilized personal shopping skills to achieve the highest sale per month repeatedly -Completed extensive customer care training and resolved customer concerns-Assisted in wardrobe pulls for various publications and television shows - Assisted in fashion merchandising for the Upper East Side store location -Utilized personal shopping skills to achieve the highest sale per month repeatedly -Completed extensive customer care training and resolved customer concerns-Assisted in wardrobe pulls for various publications and television shows - Assisted in fashion merchandising for the Upper East Side store location

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Senior Sales Associate
      • Mar 2010 - Jun 2013

      -Applied leadership skills by assisting in the training of coworkers-Assisted in loss prevention and inventory evaluation -Applied leadership skills by assisting in the training of coworkers-Assisted in loss prevention and inventory evaluation

    • Intern
      • Jan 2010 - May 2010

      -Used planning skills to coordinator calendar for shoots and appointments-Built organizational skills by creating archive of her work -Used planning skills to coordinator calendar for shoots and appointments-Built organizational skills by creating archive of her work

Education

  • Pratt Institute
    Bachelor of Fine Arts (BFA), Painting
    2009 - 2013
  • TASIS The American School in England
    -

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