Rachel ODonnell
Freelance Contributing Writer & Wholesale Consultant at Fleur of England- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Bio
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Credentials
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Basic Sewing Skills
London College of FashionDec, 2008- Sep, 2024
Experience
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Fleur of England
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United Kingdom
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Retail Apparel and Fashion
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1 - 100 Employee
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Freelance Contributing Writer & Wholesale Consultant
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Aug 2014 - Present
-Worked directly with the designer + CEO to present collections to Buyers-Worked with leading buyers twice a year at the Curve Expo in NYC to wholesale collections-Took orders and created sales presentations to promote wholesale to top buyers-Taught Fleur of England product knowledge class to the sales staff of Barney’s New York-Created full length articles to generate organic growth via SEO + product awareness -Worked directly with the designer + CEO to present collections to Buyers-Worked with leading buyers twice a year at the Curve Expo in NYC to wholesale collections-Took orders and created sales presentations to promote wholesale to top buyers-Taught Fleur of England product knowledge class to the sales staff of Barney’s New York-Created full length articles to generate organic growth via SEO + product awareness
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Stitch Fix
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Senior Stylist
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Jan 2019 - Jun 2020
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The Lingerie Journal
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Apparel & Fashion
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1 - 100 Employee
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Contributing Writer and Content Creator for Social Media
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Sep 2013 - Feb 2020
- Utilized interpersonal skills to interview and network with fashion designers and retailers- Used trend awareness to create featured articles for the publication-Assisted in the editorial processes by editing web content for technical errors-Wrote product reviews of the newest lingerie styles - Utilized interpersonal skills to interview and network with fashion designers and retailers- Used trend awareness to create featured articles for the publication-Assisted in the editorial processes by editing web content for technical errors-Wrote product reviews of the newest lingerie styles
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The Little Bra Company
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Account Executive
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Oct 2015 - Feb 2017
-Wholesale Representative for US + International- Worked with retailers and major department stores to open wholesale accounts- Opened new wholesale accounts in over 5 countries and 15 states- Represented brand at major trade shows in New York, London and Las Vegas- Collaborated with production team to size grade new styles- Curated and created content for company’s Instagram, increasing followers by over 2K- Assisted in creative direction of seasonal lookbooks and styling- Traveled to stores across the US + UK and taught product knowledge seminars
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Teddies for Bettys
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Retail
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Head of Social Media, Marketing and Branding
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Jul 2015 - Dec 2015
- Worked directly with the CEO for branding and aesthetic direction - Created strategies and meaningful partnerships to promote store + in store events- Curated, scheduled and wrote copy daily for over 5 social media outlets- Wrote full length articles with a focus on SEO to promote organic growth - Created a weekly newsletter to publicize new merchandise + increase - Worked directly with the CEO for branding and aesthetic direction - Created strategies and meaningful partnerships to promote store + in store events- Curated, scheduled and wrote copy daily for over 5 social media outlets- Wrote full length articles with a focus on SEO to promote organic growth - Created a weekly newsletter to publicize new merchandise + increase
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Eberjey
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Head Copywriter
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Jan 2015 - Sep 2015
-Provided daily copy for all social media platforms: Facebook, Twitter & Instagram -Worked with the marketing team to write care cards, website pop-ups + media strategy -Created headlines and promotional copy to advertise their lingerie, swim and loungewear -Responded to customer comments and concerns about products via social media -Provided daily copy for all social media platforms: Facebook, Twitter & Instagram -Worked with the marketing team to write care cards, website pop-ups + media strategy -Created headlines and promotional copy to advertise their lingerie, swim and loungewear -Responded to customer comments and concerns about products via social media
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Agent Provocateur
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United Kingdom
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Retail Apparel and Fashion
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100 - 200 Employee
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Assistant Manager
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Jul 2014 - Jul 2015
-Worked with store manager to create sales strategies and partnership events -Trained new associates in product knowledge and bra fitting skills -Used sales skills to create a client book to achieve and exceed monthly sales goals -Recruited employees and conducted interviews -Used mathematical + budgeting skills to create and complete payroll -Used organizational skills to create store schedule -Assisted in merchandise transfers, store sends and inventory/ set up of the stockroom
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Ebony Magazine
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Advertising Services
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1 - 100 Employee
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Fashion and Beauty Intern
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Apr 2014 - Aug 2014
-Produced images and copy for Ebony Magazine’s Instagram account-Wrote copy for the “Trends to Try” feature on their website- Attended fashion shows to report on new trends and styles- Used planning skills to coordinator calendar for shoots and appointments -Produced images and copy for Ebony Magazine’s Instagram account-Wrote copy for the “Trends to Try” feature on their website- Attended fashion shows to report on new trends and styles- Used planning skills to coordinator calendar for shoots and appointments
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Le Image Inc
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United States
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Photography
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1 - 100 Employee
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Head of Social Media and Journalism
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Nov 2012 - Aug 2014
-Contacted clients to gather information on their experience with our team-Produced content for all social media outlets, specializing in fashion articles -Logged all social media interactions on Excel to keep track of visibility goals-Curated images and articles for search engine optimization and reblogging -Contacted clients to gather information on their experience with our team-Produced content for all social media outlets, specializing in fashion articles -Logged all social media interactions on Excel to keep track of visibility goals-Curated images and articles for search engine optimization and reblogging
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Journelle
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Full Time Sales Associate
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Jul 2013 - Jul 2014
-Utilized personal shopping skills to achieve the highest sale per month repeatedly -Completed extensive customer care training and resolved customer concerns-Assisted in wardrobe pulls for various publications and television shows - Assisted in fashion merchandising for the Upper East Side store location -Utilized personal shopping skills to achieve the highest sale per month repeatedly -Completed extensive customer care training and resolved customer concerns-Assisted in wardrobe pulls for various publications and television shows - Assisted in fashion merchandising for the Upper East Side store location
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Anthropologie
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Senior Sales Associate
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Mar 2010 - Jun 2013
-Applied leadership skills by assisting in the training of coworkers-Assisted in loss prevention and inventory evaluation -Applied leadership skills by assisting in the training of coworkers-Assisted in loss prevention and inventory evaluation
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Intern
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Jan 2010 - May 2010
-Used planning skills to coordinator calendar for shoots and appointments-Built organizational skills by creating archive of her work -Used planning skills to coordinator calendar for shoots and appointments-Built organizational skills by creating archive of her work
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Education
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Pratt Institute
Bachelor of Fine Arts (BFA), Painting -
TASIS The American School in England