Rachel Nielsen

Operations and Content Lead at Twirl
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Contact Information
Location
London, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Indonesian Limited working proficiency
  • Danish Elementary proficiency

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Caroline Hughes

Rachel is a phenomenal social media manager and content creator and I feel lucky that she joined the Lifetise team. Here's what she did brilliantly for us: ⚡ Graphic design: Rachel designed eye-catching and professional social media content to match our rebrand and to stand out in the feed. ⚡ Content tactics: She researched strategies, trends, hashtags and put together the right mix of content across our channels, plus scheduled it all on Later and reported on analytics. ⚡ Brand vibe: Rachel instinctively knew how to encapsulate our brand. I made her come up with humourous captions on lots of strange funny videos and her Reels did serious numbers! Really proud of the work she did with us.

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Credentials

  • Later Product Pro | Levels I & II
    Later
    Jul, 2022
    - Sep, 2024
  • Social Media Marketing Strategy: TikTok and Instagram Reels
    LinkedIn
    Jun, 2022
    - Sep, 2024
  • SEO Foundations (2018)
    LinkedIn
    May, 2022
    - Sep, 2024
  • Digital Marketing Foundations
    LinkedIn
    Jan, 2022
    - Sep, 2024
  • Social Media Marketing
    HubSpot Academy
    Feb, 2022
    - Sep, 2024

Experience

    • Events Services
    • 1 - 100 Employee
    • Operations and Content Lead
      • Nov 2022 - Present

      On-demand platform that delivers high performing social content for innovative brands by connecting them to a global network of content creators ⭐️1. Operations - running day-to-day ops of the company, including client servicing, managing timelines, quality control, and managing the ops team.2. Creators - building our creator network, leading creator acquisition, community engagement, retention, building new niches.3. Content - helping clients with strategy, ideation and brief building. Working on Twirl's content marketing for Linkedin, YouTube, TikTok, etc. Show less

    • Creator Success Lead
      • Jun 2022 - Oct 2022

    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • Front of House Assistant
      • Oct 2021 - Dec 2022

      - handle information and process bookings through ticketing and communications software such as Spektrix - confidently and efficiently execute complex administrative tasks by being highly organised and process-driven - working and communicating with colleagues to give customers and performers the best experience of our venue - assisting with assembling stage sets and organising props - ensure customer safety and comfort during live shows - trained in health & safety protocols in case of emergency Show less

    • Freelance Creative
      • Sep 2019 - Nov 2022

      helping small businesses and fellow creatives level up their branding and social media engagement ✨ Hooray Health & Protection (March 2021 - present) - design weekly graphics for social media and blog posts - designed graphics for website pages and infographics Sussex University Drama Society (September 2020 - May 2022) - manage social media platforms - organise and design marketing materials - connect with members & retain engagement Perhimpunan Pelajar Indonesia Brighton (Indonesian Students Association Brighton) (Sept 2019 - 2021) - design marketing materials - collaborate with events & marketing team to plan, write, film, and edit promotional videos Show less

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Social Media Marketing Intern
      • Mar 2022 - Aug 2022

      - produced engaging, informative, and trending content for use across social media (instagram, tiktok, facebook, twitter, and pinterest) aimed at fintech enthusiasts and a genz / millennial demographic - assisted in executing communication campaigns and other strategic engagement work, such as writing blog posts on Medium and contacting PR opportunities to promote the company's token launch and values - refine and expand the company's voice and persona - analyse competitor activity and recommend improvements to increase performance Show less

    • United Kingdom
    • Higher Education
    • 100 - 200 Employee
    • Customer Service Assistant
      • Sep 2021 - May 2022
    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Assistant
      • Aug 2020 - Jun 2021

      - provide outstanding and personable customer service through friendliness, clear communication, and being conscientious - manage bookings to ensure an effective flow of the course, especially at busy weekend hours, resolving conflicts with empathy and confidence - co-ordinate and manage tournament events - responsible for overseeing the company's online interactions across our platforms - reach out to and develop relationships with relevant businesses and football enthusiasts to provide maximum potential reach and ROI - developed and produced a variety of creative media campaigns through producing organic social content for their digital platforms (instagram, youtube, facebook, and website) - fostering a sense of community during Lockdown through documenting customer success, engaging customers for social media posts, and creating incentives for them to post UGC Show less

    • Non-profit Organizations
    • 1 - 100 Employee
    • Creative Assistant
      • Aug 2019 - Jun 2021
    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2019 - Jan 2021
    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Student Intern
      • Jun 2017 - Jun 2017

      Gained skills for media industry such as social media management, campaign proposals & leadership, etc. Contributed & assisted in ongoing projects. Built good relationships with employees. Gained skills for media industry such as social media management, campaign proposals & leadership, etc. Contributed & assisted in ongoing projects. Built good relationships with employees.

Education

  • University of Sussex
    Bachelor of Arts - BA, Drama and Film Studies
    2019 - 2022
  • Sekolah Pelita Harapan
    High School Diploma, International Baccalaureate
    2016 - 2018

Community

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