Rachel Mittenzwei
Digital Analytics Coordinator at Focus Features- Claim this Profile
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Bio
Credentials
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Introduction to Data Studio
Data StudioJun, 2022- Nov, 2024
Experience
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Focus Features
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Musicians
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100 - 200 Employee
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Digital Analytics Coordinator
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Jun 2022 - Present
• Collaborate with internal digital marketing and media teams, media agencies, and outside vendors to help gather data and provide recommendations for film marketing campaigns • Prepare and maintain reports and dashboards to monitor film campaign health, tracking reports daily for any significant changes in the campaign to share with internal and external teams • Identify recent films within similar Domestic Box Office and theater count ranges as current tiles, selecting the most suited films to use in reporting • Lead weekly Digital Team Regroup meeting, providing optimizations for both paid and organic creative across all social platforms • Curate 1st party segments to use in media targeting, creating audiences of people most likely to convert and engage with the film • Report on trailer launch analytics, sharing out copy test results and identifying the most effective copy to move forward with Show less
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Digital Distribution Intern
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Jan 2022 - Apr 2022
• Interpreted sales and consumer data, discovering insights, and providing recommendations on product, promotion, and marketing strategies • Managed Digital Movie Deals website and established a calendar of themed movie deals each month, creating a place for movie fans to receive discounts on unique movie bundles • Worked with an outside marketing agency to develop copy and approve creative, ensuring high post quality and legal approval across all Digital Movie Deals social platforms • Reviewed partner platforms, developing insights on trends and business opportunities Show less
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QVC
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United States
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Retail
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700 & Above Employee
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Ecommerce Optimization Intern
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Jun 2021 - Dec 2021
• Analyzed on-site search and navigation trends to give consumers a better shopping experience on QVC.com• Strategically customized and evaluated Tableau reports to compare monthly/yearly search terms, making optimizations where needed• Created search redirects, thesaurus, and ranking entries to help consumers better navigate the site• Leveraged Bazaarvoice platform to manage customer rating and reviews, providing insights to relevant teams
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Digital Strategy and Experience Intern
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Jun 2021 - Aug 2021
• Brainstormed ideas to create a more interactive experience for customers, leading to the launch of 6 new category channels• Evaluated consumer engagement with QVC’s newest Expert Channel page, collecting the page’s metrics and coming up with areas for improvement• Utilized PeRC software to manage weekly video content from initial request to site activation, ensuring all of the page’s features were accurate and completed on time
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Generation News
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Book and Periodical Publishing
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1 - 100 Employee
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Social Media Marketing Intern
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Dec 2020 - May 2021
• Researched current news and delivered it in a simplified manner, creating a community for Generation Z to receive quick and unbiased news • Designed daily online content to help grow the company’s following, reaching over 1,600 people on Instagram • Built my knowledge of different graphic design platforms, developing my skills in platforms such as Canva • Researched current news and delivered it in a simplified manner, creating a community for Generation Z to receive quick and unbiased news • Designed daily online content to help grow the company’s following, reaching over 1,600 people on Instagram • Built my knowledge of different graphic design platforms, developing my skills in platforms such as Canva
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Saint Joseph's University
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United States
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Higher Education
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700 & Above Employee
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Office Hawk
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Sep 2019 - May 2021
• Lead up to 3 daily tours for prospective students providing them with a positive outlook on the University • Organized student information on online software platforms, including Microsoft offices, to allow easier navigation of the databases • Interacted with prospective students and their families, enhancing my communication skills, and promoting inclusion on campus as an ambassador of the University • Lead up to 3 daily tours for prospective students providing them with a positive outlook on the University • Organized student information on online software platforms, including Microsoft offices, to allow easier navigation of the databases • Interacted with prospective students and their families, enhancing my communication skills, and promoting inclusion on campus as an ambassador of the University
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Aramark
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United States
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Hospitality
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700 & Above Employee
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Peer To Peer Marketing Intern
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Sep 2019 - May 2021
• Administered surveys to collect feedback from students, analyzing the data to provide the changes they wanted to see • Redesigned all Provision on Demand Express locations on campus, enlarging store activity • Directed several tabling events to answer questions about dining services, leading to a growth in meal plan sales • Established ideas for on campus events to help reach students, advancing the engagement of the University’s student body and their knowledge of the dining plans being offered Show less
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Hawks on Call
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Saint Joseph's University
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Student Caller
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Oct 2018 - May 2019
• Interacted with rotating call software to contact alumni of the University; engaged alumni about new initiatives at the University and encourage donations to programs the alumni feel an affinity for • Completed self-guided study about new University ventures, such as the launch of the School of Health Studies and Education and mission-centered service trips • Learned professional communication skills and how to be politely persuasive to encourage alumni to donate • Interacted with rotating call software to contact alumni of the University; engaged alumni about new initiatives at the University and encourage donations to programs the alumni feel an affinity for • Completed self-guided study about new University ventures, such as the launch of the School of Health Studies and Education and mission-centered service trips • Learned professional communication skills and how to be politely persuasive to encourage alumni to donate
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Education
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2018 - 2022
Saint Joseph's University
Bachelor's degree, Marketing and Business Intelligence & Analytics
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