Experience

IFONLYWEDARE

• Business Consulting and Services
• 1 - 100 Employee

• Founder

  • Jun 2023 - Present

  Conseil en STRATEGIE DE TRANSFORMATON BUSINESS & CULTURELLE. MISSION : Accompagner les dirigeants et leurs équipes dans l’élaboration de stratégies à impact, créatrices de valeur, conciliant performances économique, environnementale et sociétale. EXPERTISE : stratégie, marques, business, RSE et ESG, conseil & intelligence collective, executive coaching, B Leader, Fresque du Climat, Fresque de la Diversité



CASTALIE

• France
• Retail Office Equipment
• 1 - 100 Employee

• Directrice de la communication (part time)

  • Jan 2023 - Present

  Boulogne-Billancourt, Île-de-France, France



Eagle Consulting

• Business Consulting and Services

• Founder

  • Sep 2020 - Present

  Région de Paris, France Our purpose : Contribute to companies transformation by helping them developing business models with impact that address economical, environmental and societal imperatives. Our activity : consulting and coaching in: # Company et brand purpose: @Contribution to society and planet, @brand utility, @reason to act # Sustainable growth @business transformation @concret actions # Sustainable teams: @cultural transformation @people change Indian mythology celebrates the Eagle for… Show more Our purpose : Contribute to companies transformation by helping them developing business models with impact that address economical, environmental and societal imperatives. Our activity : consulting and coaching in: # Company et brand purpose: @Contribution to society and planet, @brand utility, @reason to act # Sustainable growth @business transformation @concret actions # Sustainable teams: @cultural transformation @people change Indian mythology celebrates the Eagle for bringing the vision, the strength and the stability, while allowing balance, flexibility and agility to move forward in a world of continuous change. Building on fundamentals while smartly evolving in this changing environment (new competition, new ecosystems, new ways of working…), this is the mission Eagle consulting shares with the brands we work with, and people who embody them. Notre Raison d'Etre : Participer à la transformation des entreprises vers des business modèles à impact, conciliant enjeux économiques, environnementaux et sociétaux Notre activité : Conseil en stratégie d'entreprise et de marque, transformation business et culturelle . # Stratégie à impact : @Raison d’être, @Contribution utile, rôle et utilité de marque, Raison d’agir, collaboration avec son écosystème # Transformation Business: @actions concrètes pour améliorer son impact et incarner sa Raison d'Être # Transformation culturelle @engagement individuel, @intelligence collective, Dans la mythologie indienne, l’aigle apporte la vision, la force, l’ancrage et la stabilité, tout en permettant d’acquérir l’équilibre, la flexibilité et l’agilité qui permettent d’avancer dans un monde en perpétuelle évolution. Savoir s’ancrer dans ses fondamentaux tout en évoluant intelligemment dans des environnements en changement, c’est la mission que nous nous attachons à partager avec les entreprises et marques que nous accompagnons, ainsi que les hommes & femmes qui les incarnent. Show less



ESSEC Business School

• France
• Education Administration Programs
• 700 & Above Employee

• Lecturer @ ESSEC business school

  • Jan 2023 - Present

  Région de Paris, France Sustainable Marketing Course



Team for the Planet

• France
• Non-profit Organizations
• 700 & Above Employee

• Associée

  • Aug 2022 - Present

  Time For The Planet est un mouvement citoyen qui rassemble 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique à l'échelle mondiale. Intelligence collective à grande échelle + entrepreneuriat + Open Source. Tout le monde est invité à participer en 1 mn sur le site internet time-planet.com. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez en savoir plus et… Show more Time For The Planet est un mouvement citoyen qui rassemble 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique à l'échelle mondiale. Intelligence collective à grande échelle + entrepreneuriat + Open Source. Tout le monde est invité à participer en 1 mn sur le site internet time-planet.com. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez en savoir plus et rejoindre l'aventure, c'est par ici : https://www.time-planet.com/fr Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing VP Danone Waters (France & Benelux)

  • Oct 2018 - Jun 2020

  Région de Paris, France Challenge: lead Danone natural mineral waters business transformation journey o Recommend future business model, marketing organization transfo, new ways of working, balance between fundamentals, agility and empowerment, growth hacking strat…. o Shape Manifesto brands platforms: from Love brands to Brands that bring value to you, others and planet o Lead sustainability/RSE and innovation strategy: from commitments to acts, packaging strat., circularity program, Bcorp,... o Lead a… Show more Challenge: lead Danone natural mineral waters business transformation journey o Recommend future business model, marketing organization transfo, new ways of working, balance between fundamentals, agility and empowerment, growth hacking strat…. o Shape Manifesto brands platforms: from Love brands to Brands that bring value to you, others and planet o Lead sustainability/RSE and innovation strategy: from commitments to acts, packaging strat., circularity program, Bcorp,... o Lead a new marketing model (consumer centric, digital, influence,…) o Build EvianChezVous (DTC) expansion strategy o Management of 30 marketers Show less



Hana Group

• France
• Manufacturing
• 400 - 500 Employee

• Group CMO

  • Jan 2018 - Jun 2018

  Paris Area, France Challenge: support the growth by defining and implementing the marketing strategy o Structure ways of working while preserving the actual start up agility o Elaborate the growth hacking strategy while building the long term valorization of the company (LBO) o Define the BtoB and BtoC strategy, leveraging the food corner expertise, building the brand and developing consumers ‘engagement, while creating a unique in store experience o Develop global ammunitions for key markets… Show more Challenge: support the growth by defining and implementing the marketing strategy o Structure ways of working while preserving the actual start up agility o Elaborate the growth hacking strategy while building the long term valorization of the company (LBO) o Define the BtoB and BtoC strategy, leveraging the food corner expertise, building the brand and developing consumers ‘engagement, while creating a unique in store experience o Develop global ammunitions for key markets (Europe, US and China) o Lead the portfolio strategy and diversification Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Global CMO Tropicana Brand

  • Apr 2014 - Dec 2017

  Paris Area, France Challenge: develop a strong Fruits & Veggies business, endorsed by an iconic brand Key results: global relaunch of the brand, new com’s platform, Goodness of Juice PR strategy, Digital hub o Coordinate the Juice business extension in North America, Europe & Asia o Define the global brand architecture & guidelines o Develop a new global positioning & communication strategy, and roll it out into local campaigns o Ensure the excellence of all the elements of the mix & develop… Show more Challenge: develop a strong Fruits & Veggies business, endorsed by an iconic brand Key results: global relaunch of the brand, new com’s platform, Goodness of Juice PR strategy, Digital hub o Coordinate the Juice business extension in North America, Europe & Asia o Define the global brand architecture & guidelines o Develop a new global positioning & communication strategy, and roll it out into local campaigns o Ensure the excellence of all the elements of the mix & develop global ammunitions (visual identity, Digital strategy, product guardrails…). o Functional management of regions’ CMO / creation of the global Equity steering committee

• France & Western Europe Juice marketing Director

  • Jan 2012 - Mar 2014

  Paris Area, France Challenge: develop a sustainable & profitable Juice NFC business model in Western Europe Key Results: MS gains in ‘13 in France and Belgium while blocking Innocent juice (Coke) arrival; France juice NR +7%, ‘13 brand power score @44 (+3 vs. LY) o Deliver the Western Europe 3 years Strategic vision & a breakthrough innovation pipeline o Coordinate the Juice agenda through collaborative work with the WER Market Units (Belgium, Nordics, Switzerland, Spain, Italy, Germany) o Member… Show more Challenge: develop a sustainable & profitable Juice NFC business model in Western Europe Key Results: MS gains in ‘13 in France and Belgium while blocking Innocent juice (Coke) arrival; France juice NR +7%, ‘13 brand power score @44 (+3 vs. LY) o Deliver the Western Europe 3 years Strategic vision & a breakthrough innovation pipeline o Coordinate the Juice agenda through collaborative work with the WER Market Units (Belgium, Nordics, Switzerland, Spain, Italy, Germany) o Member of the Global juice steering committee (together with US, Canada, UK) : brand guardrails definition, new global positioning, innovation strategy, new pack design o Renew the brand positioning strategy in Western Europe: new communication platform development with the Global team, local adaptations (France, Nordics, Belgium), New European pack design implementation o Roll out of the Digital strategy : social activation, Digital CRM expansion, Brand content o Manage the France juice business (see below) o People : management of 15 marketers /creation of Marketing “University” modules (Digital, C.I., Brand strategy) / key agent in the implementation of the new operating model & impacts on French & European teams

• Marketing Director (Tropicana France) & Corporate Media Director

  • Feb 2008 - Jan 2012

  Paris Challenge: ensure the Juice business turnaround in France Key Results: Tropicana : #2 brand of the beverages market in France - Juice NR from +1% to + 9% in ’10 - ’12; Juice NOPBT +23% - best ever MS in 2012 - awareness + 6pts - Sign. gains on key brand image items o Deliver the long term Strategic vision for the French Juice business : new brand positioning, breakthrough innovation pipeline, sustainability brand strategy o Renew the brand value equation strategy & activation… Show more Challenge: ensure the Juice business turnaround in France Key Results: Tropicana : #2 brand of the beverages market in France - Juice NR from +1% to + 9% in ’10 - ’12; Juice NOPBT +23% - best ever MS in 2012 - awareness + 6pts - Sign. gains on key brand image items o Deliver the long term Strategic vision for the French Juice business : new brand positioning, breakthrough innovation pipeline, sustainability brand strategy o Renew the brand value equation strategy & activation : new local communication platform (TV, outdoor, PR, events, sponsoring), o Digital strategy : re-launch of the loyalty program (CRM) and web communication strategy in order to develop heavy users and boost recruitment o Manage & strengthen the brand portfolio & the local innovation pipeline (Smoothies, Essentials, Tropicana-Organic, Limited Editions, new territories) o Manage the France Juice P&L in order to secure high profitability and coordinate business execution with Operations and Sales. o Media buying strategy for Pepsico brands portfolio (14 M€ media spending) : negotiation strategy, media planning, barter strategy o People : management of 12 marketers / Member of the Pepsico Think Tank (recommendation of new ways of working / roles & resp. / mentoring program / Women’s career development)

• Marketing Director for Snacks Brands (Lays, Doritos, 3Ds, Benenuts)

  • Sep 2005 - Feb 2008

  Paris Challenge: re-invent PepsiCo France’s position on the savory market and build a sustainable and growing business. Key results: PepsiCo ’07 savory share of market +70% vs. ’04, P&L turnaround o 3 years Strategic vision & innovation pipeline on key brands (Lays, Benenuts, 3Ds, Fritelle, Doritos) o Benenuts business integration and re-launch (NR year 1 +15%) o Portfolio strategy (Benenuts endorsement strategy, Lays flavors expansion strategy, Doritos salsa launch)… Show more Challenge: re-invent PepsiCo France’s position on the savory market and build a sustainable and growing business. Key results: PepsiCo ’07 savory share of market +70% vs. ’04, P&L turnaround o 3 years Strategic vision & innovation pipeline on key brands (Lays, Benenuts, 3Ds, Fritelle, Doritos) o Benenuts business integration and re-launch (NR year 1 +15%) o Portfolio strategy (Benenuts endorsement strategy, Lays flavors expansion strategy, Doritos salsa launch) o Communication strategy : Benenuts local advertising platform development / Lays French adaptation o Building of the ways of working with international teams (marketing, R&D et production)

• Marketing manager Lays

  • Jan 2004 - Aug 2005

• Category Group manager

  • Jan 2002 - Jan 2005

  Challenge: Create and implement the Food Category Management division Key results: global category approach- strong partnerships deals with retail & category captaincy obtained in 3 accounts (Auchan, SU, Carrefour) o Category management: category strategy elaboration o Expansion: new markets & segments opportunity identification & business case recommendation o Trade partnerships: assortment & promotional recommendations