Rachel Meyer
Regional Marketing Manager - North America at Zinpro Corporation- Claim this Profile
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Bio
Experience
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Zinpro Corporation
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United States
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Food and Beverage Manufacturing
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200 - 300 Employee
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Regional Marketing Manager - North America
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Apr 2020 - Present
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Novus International, Inc.
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United States
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Food and Beverage Manufacturing
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400 - 500 Employee
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Global Communications and Sustainability Manager
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Aug 2018 - Apr 2020
Manage all aspects of global communications efforts including public relations, digital marketing, value proposition support, trade shows and events, and graphic design. Responsible for managing and aligning product launches around the world and supporting those launches with materials and communications tactics for success. Track and oversee the marketing spend aligned with global activities. Develop and deploy processes for consistently delivering research to the world area marketing teams to… Show more Manage all aspects of global communications efforts including public relations, digital marketing, value proposition support, trade shows and events, and graphic design. Responsible for managing and aligning product launches around the world and supporting those launches with materials and communications tactics for success. Track and oversee the marketing spend aligned with global activities. Develop and deploy processes for consistently delivering research to the world area marketing teams to support their sales efforts.
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Senior Training Specialist
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Oct 2017 - Jul 2018
Developed and implemented tools for use by the organization to bring employees up to speed to be effective in their roles. Specific projects in this role included finalizing the framework and launching the HRIS integration of onboarding across the organization as well as integrated materials for new hires to complete compliance training and organization management structure training into the learning management system. Additionally, re-evaluated and developed a framework and implemented the… Show more Developed and implemented tools for use by the organization to bring employees up to speed to be effective in their roles. Specific projects in this role included finalizing the framework and launching the HRIS integration of onboarding across the organization as well as integrated materials for new hires to complete compliance training and organization management structure training into the learning management system. Additionally, re-evaluated and developed a framework and implemented the structure for product and sales training across the global organization specific to roles and responsibilities.
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North America Marketing Specialist
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Jan 2013 - Sep 2017
Managed all aspects of communications supporting the North America Beef, Dairy, Pork and Poultry sales teams. Collaborated with the technical team to create marketing material and campaigns aligned with product growth targets supported by the latest research coming from the Novus research and development team. Managed a team responsible for development of elements such as e-blasts, direct mails, webinars, press releases and promotional items. Tracked and managed North America marketing budget… Show more Managed all aspects of communications supporting the North America Beef, Dairy, Pork and Poultry sales teams. Collaborated with the technical team to create marketing material and campaigns aligned with product growth targets supported by the latest research coming from the Novus research and development team. Managed a team responsible for development of elements such as e-blasts, direct mails, webinars, press releases and promotional items. Tracked and managed North America marketing budget. Supported sales teams with product launches and training, new hire orientations and tradeshows. Oversaw the execution of customer events and tradeshows.
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Global Ruminant Marketing Specialist (Consultant)
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Jan 2012 - Dec 2012
Worked to support the Global Ruminant Marketing Manager in developing business plans, product launches and budget allocations. Collaborated with the ruminant research team on current trials being conducted and research planned. Managed the global marketing budget and track all spending. Stayed informed on the current market situation and sales forecasts globally. Supported all world areas with literature, trade shows, customer events, product training and new hire orientation.
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Global Beef Marketing Generalist
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Aug 2011 - Dec 2011
Worked alongside the Global Ruminant Marketing Manager and Specialist to provide support to world areas for events, campaigns and trainings. In addition, worked to implement marketing plans. Supported would include trade show preparation, product trainings and launches, literature development and research dissemination. Kept up-to-date with market actions and trends as well as product sales globally. Supported global sales teams by providing literature, marketing materials and presentations.
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Mid-Continent Farms
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Washington, Kansas
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Sale Season Assistant/Farm Hand
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Sep 2009 - Mar 2011
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Magnum Feedyard
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Wiggins, Colorado
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Summer Intern
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Jun 2010 - Aug 2010
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Education
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Kansas State University
Bachelor's degree, Animal Sciences -
Cornell University
Certificate, Psychology of Leadership -
Joliet Junior College
Agriculture, General