Experience

McPherson's Consumer Products Pty Ltd

• Marketing Manager

  • May 2019 - Present

• Marketing Manager

  • May 2019 - Present



Vitaco Health Group

• Senior Brand Manager - Healtheries Supplements and then promoted to Marketing Manager

  • Jun 2013 - May 2019

• Senior Brand Manager - Product Innovation

  • Jan 2011 - May 2013

• Senior Brand Manager - Food

  • Sep 2007 - Jan 2011



Healtheries

• Brand Manger

  • Aug 2006 - Sep 2007

  • Responsible for the marketing mix and implementation of the Abundant Earth (Organic brand) and Aussie Bodies (Sports Nutrition) into the NZ Grocery market• Implementation of ATL and BTL marketing communication strategies for SunRice which was distributed by the company



T-Mobile UK

• Assistant Campaign Manager (Contract Role)

  • Oct 2005 - Mar 2006

  • Developed and implemented Direct Marketing strategies to T-Mobile’s customer base. Including brochures and regular mailings, mail inserts, corporate gifts, email communications and SMS/MMS communication.• Management of creative agencies in order to deliver campaigns in a timely and efficient manner.• Regular monitoring and reporting of campaigns.



InBev UK

• Brand Manager

  • Apr 2005 - Nov 2005

  • Responsible for building awareness, visibility and understanding of speciality beers within the UK.• Delivered extensive experimental sampling campaigns to generate trial and adoption. • Worked with BTL Agencies to deliver campaigns to drive brand awareness and consideration. • Worked with Creative Agency to develop a website as a means to communicate personality of brands.• Organised and ran key trade shows and consumer events.• Coordinated brand sponsorship of consumer… • Responsible for building awareness, visibility and understanding of speciality beers within the UK.• Delivered extensive experimental sampling campaigns to generate trial and adoption. • Worked with BTL Agencies to deliver campaigns to drive brand awareness and consideration. • Worked with Creative Agency to develop a website as a means to communicate personality of brands.• Organised and ran key trade shows and consumer events.• Coordinated brand sponsorship of consumer programmes and events.• Implemented appropriate PR for brands.• Budget management. Show more Show less