Digital Media Specialist

• Oct 2021 - Present

Lead Marketing Specialist

• Dec 2020 - Sep 2021

• Trained a team of two other marketing associates and managed digital advertising, content creation, tradeshow planning and e-commerce initiatives for the company • Maintained a calendar of biweekly promotions and developed corresponding Facebook Ad campaigns, emails, social posts, and website banners to accompany each campaign • Redesigned the company’s e-commerce website resulting in a 40% increase in Q1 sales and a 38% increase in the website conversion rate • Designed new product labels, monthly sales flyers, a company product catalog, and other marketing materials using Adobe Creative Suite • Served as a liaison between our company and other brands to coordinate marketing efforts Show less

Digital Marketing Intern

• Aug 2020 - Dec 2020

• Created engaging social media content using consistent fonts, color palettes, layouts and messaging reflective of each account’s unique brand • Used Canva to create compelling graphics for use on social media and emails • Developed both the creatives and copy for email marketing campaigns using MailChimp • Researched new opportunities, platforms, and software to improve business operations for clients and collaborated on marketing strategy through weekly team meetings • Created engaging social media content using consistent fonts, color palettes, layouts and messaging reflective of each account’s unique brand • Used Canva to create compelling graphics for use on social media and emails • Developed both the creatives and copy for email marketing campaigns using MailChimp • Researched new opportunities, platforms, and software to improve business operations for clients and collaborated on marketing strategy through weekly team meetings

Case Manager

• Jun 2019 - Jul 2020

• Conducted comprehensive assessments with at-need senior citizens to assess their needs and determine eligibility for support services • Managed a caseload of over +500 clients and educated participants on possible care options in a variety of settings such as home visits, hospital settings and through telephonic assessments • Planned a successful company-wide outing for 40 employees undertaking the responsibilities of contacting venues, budgeting, arranging catering and surveying employee interest Show less

Life Enrichment Intern

• Jun 2018 - Aug 2018

• Coordinated special events in the retirement community and presented on various topics • Taught daily seated exercise classes, assisted in basic technology support, and helped execute other weekly activities including bingo, ice cream socials and birthday parties • Conducted recorded interviews with veterans for the Veterans History Project to document their experiences serving in the military • Coordinated special events in the retirement community and presented on various topics • Taught daily seated exercise classes, assisted in basic technology support, and helped execute other weekly activities including bingo, ice cream socials and birthday parties • Conducted recorded interviews with veterans for the Veterans History Project to document their experiences serving in the military

After-School Program Intern

• Sep 2017 - Dec 2017

• Oversaw and managed a team of volunteer tutors and directly engaged in one-on-one tutoring, mentoring and enrichment activities in a class of students grades K-5 • Exercised grant writing skills in efforts to receive funding for pottery and sports equipment • Oversaw and managed a team of volunteer tutors and directly engaged in one-on-one tutoring, mentoring and enrichment activities in a class of students grades K-5 • Exercised grant writing skills in efforts to receive funding for pottery and sports equipment