Experience

Totaljobs Group

• United Kingdom
• Online Audio and Video Media
• 300 - 400 Employee

• • Sep 2014 - Present

• • Nov 2011 - Aug 2014

• • Nov 2007 - Nov 2011

  - B2B lead generation in sales, retail and construction recruitment markets.- Customer acquisition/retention programmes using demand generation software Eloqua.- Reporting, analysis and budgeting.- Sales team support.



VisitScotland

• United Kingdom
• Travel Arrangements
• 400 - 500 Employee

• Marketing Executive

  • Dec 2005 - Nov 2007

  - Develop and re-launch of conventionscotland.com website (aimed at conference buyers across the world), from initial site maps through to second phase of development. - On/off-site SEO. - Manage Google AdWords PPC campaigns analysed using Google and Lynchpin Analytics. - Multivariate testing of web pages to determine layout/content most likely to convert into leads. - Update website using CMS and Adobe Photoshop CS3. - Develop online registration system for events and newsletter submissions from partners. - Manage web agency. - Develop print advertisements in conjunction with creative agency. - Manage UK media buying. - Control production and design of all department marketing materials - ‘Brand Custodian’ for pan market collateral. - Co-ordinate biannual pan market workshop events attracting over 80 conference planners from the UK, Europe and North America as well as press from these key markets. - Support European and North American Marketing Managers with sector specific events and projects. - Identify, implement and sell marketing opportunities designed to increase exposure of Scottish products to conference planners. - Work closely with PR agency to implement public relations campaign achieving 8-10 features/articles per month in trade publications and vertical press. Show less



Historic Scotland

• Corporate Sales & Marketing Executive

  • Feb 2003 - Dec 2005

  - Sales and marketing of corporate events at over 60 historic Scottish properties. - Maintain client database. - Develop and implement direct marketing. - Manage client relationships. - Conduct competitor research and statistical analysis. - Produce marketing materials, including DVD and brochures. - Organise promotional events. - Sales and marketing of corporate events at over 60 historic Scottish properties. - Maintain client database. - Develop and implement direct marketing. - Manage client relationships. - Conduct competitor research and statistical analysis. - Produce marketing materials, including DVD and brochures. - Organise promotional events.