Experience

Mommy Poppins
• Online Media
• 1 - 100 Employee
• Email Marketing Manager

  • Nov 2019 - Present


Pyramid Management Group

• United States
• Real Estate
• 100 - 200 Employee

• Director of Marketing

  • Jul 2015 - Jun 2019

  - Directs and implements the marketing initiatives for a 2.2 million square foot super-regional shopping center in West Nyack, NY (11th largest mall in the country).- Manages marketing plan with a team of 2 to ensure profitability of the center and tenants. - Manages digital, social media, and WiFi for the center. - Assists with design projects with Tenant Coordination department. - Directs communications and public relations efforts for the center.- Assistant to the General Manager and implements successful tools to help with leasing efforts.- Prepares and maintains the marketing budget, income, expense, and variance reports (includes sales and payroll reports).- Creates reports to help assist corporate leasing efforts by monitoring the market and competitive landscape. - Work closely with tenants to implement marketing strategies for success within the center. - Create traffic driving events and promotions. - Acting Office Manager winter-spring 2016: managed the office and assisted with the maintenance of payroll, budgeting, and re-forecasting monthly. - Spearheaded Tourism/Bus Tour Program, resulting in a 75% increase in visits for 2017.- Generates new business through media outreach. Developed and established relationships with film and production companies. - Manages team of five (5) professionals/Guest Services representatives.- Spearheaded cross-functional initiative to achieve customer visits to entertainment and dining tenants.- Identifies, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. - Collaborates with district, local, and regional managers to promote products and services. - Collaborates with marketing and communications teams on standardization, design and production of marketing materials. - Prepare detailed marketing forecasts on a daily, weekly and quarterly basis. Show less

• Assistant Marketing Director

  • Sep 2013 - Jul 2015

  • Designed ad campaign for Palisades Center.• Spearheaded design projects.• Coordinated leads for Alternative Income.• Assisted in $30M Enhancement project. • Researched potential promotional projects for Center. • Organized all events for the Center. • Assisted in the maintenance of Marketing Budget.• Managed Customer Service staff; including hiring, reviews, scheduling, and payroll.• Coordinated Tenant participation thought the Center; ensuring profitability and increased traffic. • Directed Marketing Assistant in Social Media marketing campaign. • Developed press releases, media kits, and promotional material for Center. Show less



VIBE & The Entertainment Company

• Marketing Assistant

  • Sep 2010 - Sep 2013

  • Drafted meeting agendas, supplied advance materials and executed follow-up for meetings and team conferences. • Managed the receptionist area, greeted customers and responded to all in-person and telephone requests for information. • Designed electronic filing system and maintained files. • Handled all public relation inquiries. • Planned travel arrangements for CEO and staff. • Created presentations used for business and employee development. • Maintained social media networks and company website. • Organized files, developed spreadsheets, faxed reports, and scanned documents. • Worked closely with company accountant and helped reconcile EOY reports. Show less