Experience

LOOKFANTASTIC.COM

• United Kingdom
• Retail
• 1 - 100 Employee

• Commercial Marketing Director, THG BEAUTY MEDIA (Retail Media)

  • Oct 2022 - Present

• Head of Partnership Marketing, THG BEAUTY MEDIA

  • Jan 2020 - Oct 2022

• Senior Partnership Marketing Manager, THG BEAUTY MEDIA

  • Oct 2018 - Jan 2020

• Partnership Marketing Manager

  • Sep 2016 - Oct 2018

  • Management of brands with a commercial focus• Management of largest marketing revenue brands within portfolio (brand portfolio includes L’oreal, Foreo and premium skincare)• Identification of new sales drivers and clients whilst maintaining and uplifting current supplier base• Creation and execution of joint business plans (JBP) with key brand partners to ensure strong YOY brand growth• Translation of brand strategies into brand plans identifying brand positioning and go-to market strategies• Working with art editorial in order to generate sales pitch materials• Campaign management, including briefing creative artwork, organisation of print procurement and fulfillment• Measurement and reporting of marketing campaigns and assessment against brand goals (ROI)• Presentation of creative, solution based activity bundles bespoke for the supplier• End to end management of events including trade shows and exhibitions• Management of team of 2 persons Achievements• Developed successful brand relationships with client portfolio within The Hut Group• Significant sales generation achieved at Hut Group (82% YOY growth) Show less



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• UK Market Activation & POS Assistant Manager

  • May 2015 - Sep 2016

  • Project managing all UK & ROI Pre Filled POS • Lead the end to end delivery of complex co-pack display projects, working cross functionally internally and with external suppliers. End to end responsibilities include supplier briefing, financial assessment to ensure internal hurdle rates are hit, co-pack development, project post evaluation. • Deliver specific local market & European activations for the cereal & snack category • Own and manage all day to day activation requirements ensuring all aspects including amplification are activated in the most effective and efficient way to ensure on time and in market delivery. • Campaign management, including briefing creative artwork, organisation of print procurement and fulfilment through to circulation of internal communications.• Manage cereal and snacks diverse projects. Projects range from: POS, online/ offline competitions, experiential and so forth. •Drive the creation of state of readiness presentations for all projects I am responsible. • Manage all start of shipment and end of shipment dates for all UK local and European on pack promotions. Show less

• UK Customer Representative

  • May 2014 - May 2015

  • Providing proactive, professional, day to day order management for relevent UK customer and account teams – clients include the ASDA, Co-operative, Palmer and Harvey, Bestway and Batley, WH Smith, Boots and various travel companies.• Using promotional information, product knowledge and individual customer requirements to upsell additional stock at every opportunity. • Managing promotional buy-ins vs. forecast and working with appropriate team members and customer contacts to ensure prompt communication and action is taken to rectify any deviations.• Updating and communicating daily promotional and gross sales value trackers.• Creating and sending daily reports on refusals and shortages to the UK business. Show less



BAXI

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Assistant Intern

  • Feb 2014 - Mar 2014

  Temporary unpaid work experience assisting the digital marketing team. Temporary unpaid work experience assisting the digital marketing team.



Findel

• United Kingdom
• Retail
• 100 - 200 Employee

• Marketing Executive

  • Jul 2011 - Jul 2012

  • Campaign management, including briefing creative artwork, organisation of print procurement and fulfilment through to data checking and circulation of internal communications • Responsible for all aspects of online marketing including design of online banners, landing pages and e-shots viewed and received by a large customer base. • Organisation and management of exhibitions and conferences ensuring professional and smooth presentation of company image and brands - sales of £8k attained at one exhibition • Direct selling to customers • Responsible for finance within the four brands monitoring and updating weekly KPI analysis, updating budget sheets and raising purchase orders on SAP • Management and design of all recruitment activities including promotional postcards, roll folds and roller banners • Responsible for achievement of campaign deadlines Show less



Global Glamour Sales

• Manchester, United Kingdom

• Promotions

  • Sep 2009 - Jul 2011

  Whilst at university, I was involved with a student promotions company, using my communication skills to enhance sales, and persuade the student fraternity to join our events, demonstrating pro-active thinking and a zealous approach to constantly exceeding targets. Whilst at university, I was involved with a student promotions company, using my communication skills to enhance sales, and persuade the student fraternity to join our events, demonstrating pro-active thinking and a zealous approach to constantly exceeding targets.