RACHEL KROKENBERGER

Assistant Account Executive at Chasen Creative Media
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Assistant Account Executive
      • Oct 2022 - Present

      • Manage media relations and outreach for John Paul Mitchell Systems, Peace Out Skincare, BYOMA, FORVR Mood, Hair La Vie, Tru Alchemy and Strip Makeup. • Develop press strategies, pitch and secure press placements and support in the development and execution of brand activations and events. • Manage media relations and outreach for John Paul Mitchell Systems, Peace Out Skincare, BYOMA, FORVR Mood, Hair La Vie, Tru Alchemy and Strip Makeup. • Develop press strategies, pitch and secure press placements and support in the development and execution of brand activations and events.

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • International TV Publicity Coordinator at Apple TV+
      • May 2022 - Sep 2022

      • Supported department head through administrative support including managing team agendas, updating team calendars and completing duties as assigned• Managed and sent weekly updates on all ongoing/upcoming PR activities to Apple’s global offices• Communicated with agencies on title updates, deadlines and press strategies• Fulfilled press inquiries including image, clip and screener requests • Developed/handled internal documents such as title tracking, timelines, status reports and rave sheets• Provided assistance at events including red carpets, press junkets, premieres and Comic-Con through talent handling, green room support and event organization • Complied and edited international media coverage reports• Coordinated with global offices to ensure marketing and PR priories aligned and local press sites were updated with new activity in a timely manner

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Publicity Assistant
      • Jan 2021 - Oct 2021

      • Assisted a team of lifestyle publicists that represented wellness brands including CBD/cannabis products, non-alcoholic botanicals and clean skincare to name a few• Pitched clients to major media outlets for both print and digital placement • Created/maintained media alerts and press releases• Delivered recaps/updates on PR efforts and sample delivery • Built, managed and organized media lists and EPKs• Organized all online databases to keep the team updated on deadlines and trends• Provided heavy research on current/upcoming trends to use for pitching and PR strategy • Submitted clients for product award consideration and coordinated sample shipments • Updated client press reports for internal and external use

    • Publicist
      • Jan 2019 - Jan 2021

      • Entertainment publicist responsible for pitching and securing placement in relevant trades (print, digital, broadcast) • Created and maintained relationships within the media, marketing and entertainment world including journalists, media outlets, agents and managers• Developed press strategies to achieve client goals and participated in brainstorm meetings by providing recommendations for PR campaigns • Created, researched, wrote and edited press tools (press releases, biographies, EPKs, etc.)• Managed client itineraries and schedules • Finalized VIP guest lists and secured press for events. Checked-in talent and press and facilitated in red carpet/event organization

    • United States
    • Media Production
    • 1 - 100 Employee
    • Research Assistant
      • Feb 2020 - Mar 2020

      Collaborated with producers at an Academy Award nominated and Emmy Award winning production company by providing research for a groundbreaking and investigative documentary. Collaborated with producers at an Academy Award nominated and Emmy Award winning production company by providing research for a groundbreaking and investigative documentary.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Receptionist/PA
      • Aug 2018 - Dec 2018

      Connected top clients with tech specialists for a thriving television post production company. Facilitated with PA work among numerous office locations. Connected top clients with tech specialists for a thriving television post production company. Facilitated with PA work among numerous office locations.

    • Media Production
    • 1 - 100 Employee
    • Receptionist/Office PA/Runner
      • Jan 2018 - Apr 2018

      Represented the front desk at a successful commercial production company. Shaped the office atmosphere by answering and logging imperative phone calls, greeting high profile clients, and overall upkeep of a fast faced, professional environment (inventory, drop offs, shopping, errands etc.) Represented the front desk at a successful commercial production company. Shaped the office atmosphere by answering and logging imperative phone calls, greeting high profile clients, and overall upkeep of a fast faced, professional environment (inventory, drop offs, shopping, errands etc.)

    • Entertainment Providers
    • 1 - 100 Employee
    • Acquisitions Intern
      • May 2016 - Aug 2016

      Spent my summer learning the fundamentals of film making including distribution, acquisitions, sales and delivery. Assessed and scouted independent films with a potential for distribution and pitched them to top executives on a weekly basis. Spent my summer learning the fundamentals of film making including distribution, acquisitions, sales and delivery. Assessed and scouted independent films with a potential for distribution and pitched them to top executives on a weekly basis.

Education

  • Providence College
    Bachelor of Arts (B.A.), International/Global Studies
    2013 - 2017

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