Rachel Keen

Head of Audio Visual & Marketing at Olympia Sports Camp
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Location
Hollywood, England, United Kingdom, UK

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Experience

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Head of Audio Visual & Marketing
      • Jun 2023 - Sep 2023

      Huntsville, Ontario, Canada • Creating exciting and relevant content for TikTok, Instagram & Facebook • Supporting, guiding and training staff working on the AV team • Organising AV staff schedule and creating a positive working environment • Working with the other Head of AV to ensure our end of week video is delivered on time and to a high standard • Gathering content for the off season and organising into the appropriate location • Supporting the outdoor education director in reviewing and updating… Show more • Creating exciting and relevant content for TikTok, Instagram & Facebook • Supporting, guiding and training staff working on the AV team • Organising AV staff schedule and creating a positive working environment • Working with the other Head of AV to ensure our end of week video is delivered on time and to a high standard • Gathering content for the off season and organising into the appropriate location • Supporting the outdoor education director in reviewing and updating marketing material • Working with the wider senior staff team to ensure the smooth operation of camp Show less

    • Outdoor Education Facilitator
      • Sep 2022 - Oct 2022

      Huntsville, Ontario, Canada • Plan and facilitate a range of programs such as co-operative games, trust activities, canoeing, different ropes elements, outdoor life skills and orienteering

    • Camp Counsellor/Ropes Instructor
      • Jun 2022 - Aug 2022

      Huntsville, Ontario, Canada • Building relationships with all campers by showing compassion, empathy and understanding • Support coaches in different activities such as self-defence, stand-up paddle boarding, tri-sports. • Fit ropes course gear correctly and supervise the use of all personal safety equipment. • Conduct a complete inspection of all ropes course components and all course gear. • Clearly communicate safety procedures and guidelines to large groups of children.

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • Senior Design and Digital Marketing Executive
      • Oct 2021 - Jun 2022

      Responsibilities included: • Working with the website provider and agencies to develop content, improve site SEO, and implement technical improvements • Tracking website performance and the performance of digital campaigns • Attending marketing meetings in order to develop quarterly plans • Reporting to our car manufacturers to show our planned activity and evidencing results • Supporting the group marketing manager in implementing activity • Working with agencies and the… Show more Responsibilities included: • Working with the website provider and agencies to develop content, improve site SEO, and implement technical improvements • Tracking website performance and the performance of digital campaigns • Attending marketing meetings in order to develop quarterly plans • Reporting to our car manufacturers to show our planned activity and evidencing results • Supporting the group marketing manager in implementing activity • Working with agencies and the internal team to implement PPC, GDN, Social and Life Cycle journey campaigns

    • Design and Digital Marketing Assistant
      • Jun 2019 - Sep 2021

      Responsibilities included: • Creating and testing of responsive emails, maximising of inbox deliverability and minimising unsubscribe rates. • Design and build of visually and technically compelling digital marketing material, while ensuring all artwork adheres to brand guidelines and quality assurance. • Assisting in improving key metrics including open, click and bounce rates and enhancing customer engagement across sales and aftersales e-mails. • Monitoring e-mail outcomes and… Show more Responsibilities included: • Creating and testing of responsive emails, maximising of inbox deliverability and minimising unsubscribe rates. • Design and build of visually and technically compelling digital marketing material, while ensuring all artwork adheres to brand guidelines and quality assurance. • Assisting in improving key metrics including open, click and bounce rates and enhancing customer engagement across sales and aftersales e-mails. • Monitoring e-mail outcomes and providing guidance on making the Johnsons digital communications more effective.

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Digital Marketing Apprentice
      • Oct 2017 - Dec 2018

      Digital Marketing Apprentice for a recruitment consultancy that specialises in the Document Management, I.T. and Engineering sectors. During my time at Vantage Resourcing I completed my apprenticeship and gained a distinction grade. My responsibilities included: • Updating and creating new content for the website using WordPress • Creating email campaigns using Salesforce & MailChimp • Using LinkedIn and email campaigns for client development • Content creation for… Show more Digital Marketing Apprentice for a recruitment consultancy that specialises in the Document Management, I.T. and Engineering sectors. During my time at Vantage Resourcing I completed my apprenticeship and gained a distinction grade. My responsibilities included: • Updating and creating new content for the website using WordPress • Creating email campaigns using Salesforce & MailChimp • Using LinkedIn and email campaigns for client development • Content creation for LinkedIn, Facebook, Twitter & Instagram • Using LinkedIn to contact potential candidates for job roles • Responding to inquires on social media & the company website • Creating surveys to gain information from the company’s target audience • Using Google Analytics to monitor the website’s performance • PPC and SEO experience Show less

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Work Experience
      • Aug 2017 - Aug 2017

      Birmingham, United Kingdom I completed some work experience at this TV station. This allowed me to shadow the Lowdown team as they went out on different shoots and I was able to post on their Twitter & Instagram accounts. Responsibilities: • Post content on their Twitter & Instagram accounts from the different shoots attended • Learn about the editing process of the show, as well as doing a small amount of editing myself using Premiere Pro • Communicated with different individuals on shoots and acted as a… Show more I completed some work experience at this TV station. This allowed me to shadow the Lowdown team as they went out on different shoots and I was able to post on their Twitter & Instagram accounts. Responsibilities: • Post content on their Twitter & Instagram accounts from the different shoots attended • Learn about the editing process of the show, as well as doing a small amount of editing myself using Premiere Pro • Communicated with different individuals on shoots and acted as a host to visiting guests for the programme Show less

    • United Kingdom
    • Education
    • 1 - 100 Employee
    • Creative Media Course
      • Jul 2017 - Jul 2017

      London, United Kingdom I spent a week creating a campaign with a group of people I had never met before, culminating in us having to pitch our campaign to Canon at their headquarters. This shows my ability to communicate and work with people I did not know. We produced a short video which involved learning new skills such as filming, directing and editing.

Education

  • Woodrush Sixth Form
    3 A Levels
    2015 - 2017
  • Woodrush High School
    English Language and Literature, General, 10 A-C Grade GCSE's
    2010 - 2015

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