Experience

Human Dynamic Group
• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee
• Marketing Communication Executive

  • Apr 2023 - Present


Comart Cold Chain Supply Sdn Bhd

• Digital Marketing Executive

  • Jan 2022 - Apr 2023

  - Handled multiple projects including frozen food, rewarding system/software, supplement, houseware, etc. - Strategize and optimize Facebook Ad campaigns in order to meet the business goals. - Research and develop ads campaigns and to brainstorm new and innovative growth strategies. - Monitoring daily key metrics and compile detailed reports explaining indicators and performance to management. - Manage key conversion points in the marketing funnel. - Training members of the marketing team in conversion skills. - Lead and manage customer engagement/service and communication programs. - Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities. - Work closely with internal team and assisting in the creation and management of marketing campaigns. Show less



Foodicious Capital Bhd.

• Digital Marketing Manager

  • Oct 2022 - Jan 2023

  - Responsible for the social presence of the event including pre-event, during event and post-event postings. - Curate, manage, and oversee social media strategy, content and calendar (daily/weekly). A total of 166 postings created for the event. - Respond to inbound social media traffic. - Increase social media following. - Formulate and run marketing campaign (online & offline) - Liaise and negotiate fair rates with influencers, and ensuring the relevant agreements are in place - Report on online reviews and feedback - 3-day-event successfully attracted 80-100k visitors. Show less



Public Gold Marketing Sdn Bhd

• Malaysia
• Investment Management
• 100 - 200 Employee

• E-Commerce Executive

  • Jan 2021 - Jan 2022

  - Manage and handle multiple e-commerce platforms for the brand Aurora Italian, including Shopee Malaysia, Shopee Singapore, eRomman, Etsy, Amazon and Ebay. - Supporting the growth of online business for Aurora Italia at various e-commerce platform in terms of product setting, customer service, after sales service, and marketing planning. - Support web content management such as product information, campaigns which includes content localization and platform visuals. - Mange daily order fulfilment to arrangement for dispatch, which includes accessing of fraudulent and customer coordination of returns and exchange. - Handle customer enquiries. - Execute digital marketing campaigns, website/platforms enhancement and development. - Any other ad hoc tasks as assigned Show less



TLM Event

• Event Executive

  • Nov 2019 - Dec 2020

  -Event planning, design and production while managing all project delivery elements within time limits. -Liaise with Sales, Marketing and Operations teams to ensure all elements of the Event are in alignment to set up for success. -Conduct market research, gather information and propose ideas to improve provided services and event quality. -Proactively handle any arising issues and troubleshoot any emerging problems on the event day. -Event planning, design and production while managing all project delivery elements within time limits. -Liaise with Sales, Marketing and Operations teams to ensure all elements of the Event are in alignment to set up for success. -Conduct market research, gather information and propose ideas to improve provided services and event quality. -Proactively handle any arising issues and troubleshoot any emerging problems on the event day.



Frank Laurent Coffee Roasters

• Malaysia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• • Sep 2018 - Oct 2019

  - Overseeing and developing marketing campaigns and promotional activities.- Organizing and coordinating events and workshops.- Production of all marketing collateral, including printed documents, media advertising spots, website content, and social media accounts- Liaise with designers and printers as well as organize photo shoot.- Handled the company’s online presence – regularly updated the company’s various social media accounts.- Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.- Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction. Show less

• • Sep 2016 - Aug 2018

  - Process drink orders that range from basics to complex, quickly and efficiently.- Sell and merchandise other store products such as pastries, coffee beans, coffee accessories and equipment.- Maintain bar and work area cleanliness to comfy with cafe policy.- Maintain daily cash drawer and balanced at the beginning and end of each shift



Kompleks Bukit Jambul

• Festive Decoration Team Helper and Event Crew

  • Nov 2011 - Dec 2012

  - Supporting the events team with logistical and administrative support. - Assisting the events team with creative designs - Helping set up and dismantle festive decorations efficiently through to completion. - Supporting the events team with logistical and administrative support. - Assisting the events team with creative designs - Helping set up and dismantle festive decorations efficiently through to completion.