Experience

Matchbox Design Group

• United States
• Advertising Services
• 1 - 100 Employee

• Lead Content Strategist

  • Oct 2020 - Present

  As the Lead Content Strategist at Matchbox, I specialize in both search engine optimization (SEO) and content strategy. Matchbox is a full service digital marketing company that focuses on delivering creative web solutions to our clients. For website rebuilds, I help with both discovery and delivery. During the discovery phase, I conduct site-wide content audits, keyword research, competitor research, and site/content mapping. Once the website is built, I'll then help our clients migrate old content to their new site, update messaging and write new copy where it's needed. A majority of my time is spent writing and optimizing content, although I wear many hats at the company and have dabbled in social media, digital advertising, design and project management. I've created a very wide tool belt of knowledge in useful programs such as SEMrush, Wordpress, Yoast, Google Analytics, Search Console, ChatGPT (Advanced Data Analytics), Adobe Creative Cloud, Canva, and Lucid Chart - just to name a few.If you're in need of any of these services, don't hesitate to contact me. We'd be more than happy to help bring your dream website to life! Show less

• Digital Strategist

  • Nov 2018 - Oct 2020



Yelp

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Account Executive

  • Sep 2017 - Jul 2018

  - Managed a pipeline of 120 local businesses across the U.S. and produced recommendations quickly to suit client needs by asking effective questions and overcoming customer objections - Developed an effective email strategy by writing out professional outreach emails designed to educate and create curiosity about advertising packages which had a 30% response rate tracked via Yesware - Created engaging short form content for “Call to Action” buttons within a business owner’s advertising campaigns which yielded a 10% increase in customer leads - Consistently hit monthly sales quotas by maintaining a student mentality and regularly communicating opportunities for personal and team growth to my sales manager - Brought in a total of $75,000 worth of revenue for the company Show less



Paddock Publishing Inc. (acquired Thomas Publishing on April 2017)

• Carbondale, Illinois

• Sales Representative/Reporter

  • Oct 2015 - May 2017

  - Prospected leads and secured ad sales from local businesses by creating and executing a custom-built sales pitch which boosted yearly sales goals by 10% - Trained a new employee by teaching them how to organize sales spreadsheets, manage projects and effectively execute our client outreach strategy - Edited content for the newspaper and special publications by applying AP style and grammar rules - Wrote engaging short form copy and created custom designs in Adobe Photoshop and InDesign for newspaper advertisements - Sharpened writing and photography skills by reporting on and creating long form content for publications gathered from attending local events in the community Show less



CA Ventures

• United States
• Real Estate
• 300 - 400 Employee

• Marketing Assistant - EVOLVE Apartments

  • Sep 2014 - May 2015

  - Managed and wrote short form social media content for Instagram, Facebook, Pinterest and Twitter which boosted prospective resident engagement and helped the company hit their leasing goal of reaching 80% capacity - Constructed creative outreach strategies with a marketing team by holding daily brainstorming sessions - Planned and executed promotional events during holidays by hitting our goal of at least 50 attendees - Selected for the opportunity to attend and assist with the opening of two sister buildings: HERE. and West Quad, in Champaign, IL Show less



Department of Educational Psychology and Special Education at SIUC

• Secretary

  • Nov 2013 - May 2014