Rachel Nielsen
Operations and Content Lead at Twirl- Claim this Profile
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English Native or bilingual proficiency
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Indonesian Limited working proficiency
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Danish Elementary proficiency
Topline Score
Bio
Caroline Hughes
Rachel is a phenomenal social media manager and content creator and I feel lucky that she joined the Lifetise team. Here's what she did brilliantly for us: ⚡ Graphic design: Rachel designed eye-catching and professional social media content to match our rebrand and to stand out in the feed. ⚡ Content tactics: She researched strategies, trends, hashtags and put together the right mix of content across our channels, plus scheduled it all on Later and reported on analytics. ⚡ Brand vibe: Rachel instinctively knew how to encapsulate our brand. I made her come up with humourous captions on lots of strange funny videos and her Reels did serious numbers! Really proud of the work she did with us.
Caroline Hughes
Rachel is a phenomenal social media manager and content creator and I feel lucky that she joined the Lifetise team. Here's what she did brilliantly for us: ⚡ Graphic design: Rachel designed eye-catching and professional social media content to match our rebrand and to stand out in the feed. ⚡ Content tactics: She researched strategies, trends, hashtags and put together the right mix of content across our channels, plus scheduled it all on Later and reported on analytics. ⚡ Brand vibe: Rachel instinctively knew how to encapsulate our brand. I made her come up with humourous captions on lots of strange funny videos and her Reels did serious numbers! Really proud of the work she did with us.
Caroline Hughes
Rachel is a phenomenal social media manager and content creator and I feel lucky that she joined the Lifetise team. Here's what she did brilliantly for us: ⚡ Graphic design: Rachel designed eye-catching and professional social media content to match our rebrand and to stand out in the feed. ⚡ Content tactics: She researched strategies, trends, hashtags and put together the right mix of content across our channels, plus scheduled it all on Later and reported on analytics. ⚡ Brand vibe: Rachel instinctively knew how to encapsulate our brand. I made her come up with humourous captions on lots of strange funny videos and her Reels did serious numbers! Really proud of the work she did with us.
Caroline Hughes
Rachel is a phenomenal social media manager and content creator and I feel lucky that she joined the Lifetise team. Here's what she did brilliantly for us: ⚡ Graphic design: Rachel designed eye-catching and professional social media content to match our rebrand and to stand out in the feed. ⚡ Content tactics: She researched strategies, trends, hashtags and put together the right mix of content across our channels, plus scheduled it all on Later and reported on analytics. ⚡ Brand vibe: Rachel instinctively knew how to encapsulate our brand. I made her come up with humourous captions on lots of strange funny videos and her Reels did serious numbers! Really proud of the work she did with us.
Credentials
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Later Product Pro | Levels I & II
LaterJul, 2022- Nov, 2024 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInJun, 2022- Nov, 2024 -
SEO Foundations (2018)
LinkedInMay, 2022- Nov, 2024 -
Digital Marketing Foundations
LinkedInJan, 2022- Nov, 2024 -
Social Media Marketing
HubSpot AcademyFeb, 2022- Nov, 2024
Experience
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Twirl
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Operations and Content Lead
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Nov 2022 - Present
On-demand platform that delivers high performing social content for innovative brands by connecting them to a global network of content creators ⭐️1. Operations - running day-to-day ops of the company, including client servicing, managing timelines, quality control, and managing the ops team.2. Creators - building our creator network, leading creator acquisition, community engagement, retention, building new niches.3. Content - helping clients with strategy, ideation and brief building. Working on Twirl's content marketing for Linkedin, YouTube, TikTok, etc. Show less
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Creator Success Lead
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Jun 2022 - Oct 2022
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Attenborough Centre for the Creative Arts
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Front of House Assistant
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Oct 2021 - Dec 2022
- handle information and process bookings through ticketing and communications software such as Spektrix - confidently and efficiently execute complex administrative tasks by being highly organised and process-driven - working and communicating with colleagues to give customers and performers the best experience of our venue - assisting with assembling stage sets and organising props - ensure customer safety and comfort during live shows - trained in health & safety protocols in case of emergency Show less
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Freelance Creative
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Sep 2019 - Nov 2022
helping small businesses and fellow creatives level up their branding and social media engagement ✨ Hooray Health & Protection (March 2021 - present) - design weekly graphics for social media and blog posts - designed graphics for website pages and infographics Sussex University Drama Society (September 2020 - May 2022) - manage social media platforms - organise and design marketing materials - connect with members & retain engagement Perhimpunan Pelajar Indonesia Brighton (Indonesian Students Association Brighton) (Sept 2019 - 2021) - design marketing materials - collaborate with events & marketing team to plan, write, film, and edit promotional videos Show less
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Lifetise
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United Kingdom
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Financial Services
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1 - 100 Employee
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Social Media Marketing Intern
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Mar 2022 - Aug 2022
- produced engaging, informative, and trending content for use across social media (instagram, tiktok, facebook, twitter, and pinterest) aimed at fintech enthusiasts and a genz / millennial demographic - assisted in executing communication campaigns and other strategic engagement work, such as writing blog posts on Medium and contacting PR opportunities to promote the company's token launch and values - refine and expand the company's voice and persona - analyse competitor activity and recommend improvements to increase performance Show less
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University of Sussex Students' Union
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United Kingdom
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Higher Education
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100 - 200 Employee
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Customer Service Assistant
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Sep 2021 - May 2022
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Brighton Footgolf
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Marketing Assistant
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Aug 2020 - Jun 2021
- provide outstanding and personable customer service through friendliness, clear communication, and being conscientious - manage bookings to ensure an effective flow of the course, especially at busy weekend hours, resolving conflicts with empathy and confidence - co-ordinate and manage tournament events - responsible for overseeing the company's online interactions across our platforms - reach out to and develop relationships with relevant businesses and football enthusiasts to provide maximum potential reach and ROI - developed and produced a variety of creative media campaigns through producing organic social content for their digital platforms (instagram, youtube, facebook, and website) - fostering a sense of community during Lockdown through documenting customer success, engaging customers for social media posts, and creating incentives for them to post UGC Show less
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Persatuan Pelajar Indonesia (PPI) Brighton
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Non-profit Organizations
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1 - 100 Employee
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Creative Assistant
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Aug 2019 - Jun 2021
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Fabrik Sussex
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Social Media Manager
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Aug 2019 - Jan 2021
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Contendr Indonesia
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Indonesia
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Advertising Services
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1 - 100 Employee
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Student Intern
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Jun 2017 - Jun 2017
Gained skills for media industry such as social media management, campaign proposals & leadership, etc. Contributed & assisted in ongoing projects. Built good relationships with employees. Gained skills for media industry such as social media management, campaign proposals & leadership, etc. Contributed & assisted in ongoing projects. Built good relationships with employees.
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Education
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University of Sussex
Bachelor of Arts - BA, Drama and Film Studies -
Sekolah Pelita Harapan
High School Diploma, International Baccalaureate