Rachel Hirshfeld
Marketing Manager / Generative AI and LLM Prompt Composer at Lucid Capital- Claim this Profile
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English Native or bilingual proficiency
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Hebrew Full professional proficiency
Topline Score
Bio
Credentials
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ChatGPT: The Complete ChatGPT Guide from Zero to Hero
UdemyMar, 2023- Nov, 2024 -
Content Marketing Certification
HubSpotJun, 2021- Nov, 2024 -
Inbound Marketing Certification
HubSpotApr, 2021- Nov, 2024 -
Email Marketing
HubSpotMar, 2021- Nov, 2024
Experience
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Lucid Capital
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Israel
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Financial Services
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1 - 100 Employee
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Marketing Manager / Generative AI and LLM Prompt Composer
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May 2020 - Present
• Coordinate all aspects of online content, website redesign, marketing materials, presentations, webinars and speaking engagements. • Successfully integrated Hubspot into the fund's marketing strategy; HubSpot certified in content marketing, inbound marketing, email marketing. • Manage relationships with key industry influencers and media outlets, resulting in increased media coverage and positive brand recognition. • Conduct thorough research into the latest developments in the field of generative AI and LLM, utilizing insights to refine prompt generation strategies. • Implemented ChatGPT into marketing materials, including letters to investors, due diligence questionnaires (DDQs), and other key documents; leveraged its capabilities to write scripts, simplify text, improve headlines, and enhance the overall quality of the content and increased user engagement. Show less
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UVeye
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Content Marketing Manager
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Jan 2018 - Mar 2020
• Reported to the VP of Marketing and played a key role in building the marketing strategy for the company. • Integrated Hubspot into the company’s marketing strategy, resulting in increased website traffic, lead generation, and brand awareness. • Researched and analyzed industry trends and target audience behavior, utilizing insights to inform marketing strategies, drive business growth. • Worked with Product, Sales and R&D teams to ensure a cohesive brand message and effective content distribution across all marketing channels. • Managed a team of freelance content creators, providing guidance and support to ensure the production of high-quality and engaging content. • Wrote and edited blog posts, case studies, sales enablement materials, thought-leadership pieces, interviews, presentations, videos. Show less
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Director of Content and Research
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Jan 2016 - Jan 2018
• Editor-in-Chief of online magazine (and authored featured article), as well as various book projects. • Led efforts behind the ISGAP-Oxford professor-training program, which brought hundreds of professors from around the world to Oxford University to train them to teach courses about contemporary antisemitism at their respective home universities. • Managed strategic research projects, including a project that documented the funding, history and roots of jihadi networks on US university campuses. Show less
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NGO Monitor
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Israel
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Non-profit Organization Management
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1 - 100 Employee
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Senior Researcher and Director of the UN Desk
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Jun 2011 - Jan 2016
• Responsible for submitting research reports, articles and analyses to various UN bodies, including the Human Rights Council.• Conducted research on hundreds of NGOs; analyzed NGO funding, based on annual reports, financial reports and government databases.• Responsible for posting, maintaining, updating, and editing all online content, ensuring that all information is accurate and consistently updated. • Authored a research report, and accompanying op-ed, revealing how a previously unknown UN body coordinated funding to NGOs with ties to terror organizations; appeared in a televised interview on the subject at the behest of a national television station. Show less
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Online Content Manager and Researcher
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Jan 2011 - Dec 2013
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City-As-School High School
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United States
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Education Administration Programs
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1 - 100 Employee
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Teacher, English Language Arts
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Sep 2007 - Jun 2011
• Designed and delivered daily lesson plans in English Language Arts for high school students, utilizing innovative teaching strategies to effectively engage students and promote critical thinking and analytical skills. • Mentored students who required additional assistance; communicated the progress of students to parents, ensuring the achievement of academic goals. • Initiated a Holocaust Education course throughout the school, which is still being taught today. • Designed and delivered daily lesson plans in English Language Arts for high school students, utilizing innovative teaching strategies to effectively engage students and promote critical thinking and analytical skills. • Mentored students who required additional assistance; communicated the progress of students to parents, ensuring the achievement of academic goals. • Initiated a Holocaust Education course throughout the school, which is still being taught today.
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Jewish Agency For Israel
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Jewish Agency Representative at New York University
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2009 - 2011
• Director of community outreach; responsible for organizing, planning and marketing events; engaging Jewish students from various backgrounds and religious and political affiliations. • Director of community outreach; responsible for organizing, planning and marketing events; engaging Jewish students from various backgrounds and religious and political affiliations.
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Education
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New York University
Bachelor's degree, English Education and Literature