Experience

Stryve Digital Marketing

• Canada
• Marketing Services
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Aug 2022 - Present

  - Support team members with day-to-day client tasks, such as: Pulling stats, setting up reports, launching campaigns, copywriting, proofing, wireframing, or adding content to websites - Keep colleagues organized by saving files, staying on top of communications through various channels such as email, Slack, Jira, and communicating with clients to coordinate meetings, delivery of assets etc. - Schedule and attend client meetings, create the agenda, and take notes throughout - Blog about working smarter, trends in digital marketing - Write, post, and report on social media for Stryve and clients Show less



University of Waterloo

• Canada
• Higher Education
• 700 & Above Employee

• Event Coordinator, Faculty of Engineering

  • Mar 2021 - Aug 2022

• Events and Communications Specialist, Graduate Studies and Postdoctoral Affairs (GSPA)

  • Sep 2020 - Mar 2021

  Work to provide administrative, project coordination, and event logistics support for University of Waterloo’s Graduate Studies and Postdoctoral Affairs. •Strong project management skills used to coordinate graduate student and postdoc events (e.g. GRADflix research competition, recruitment programming, virtual service day fair) as well as GSPA stakeholder events and communications.•Produce and distribute creative and concise promotional materials, digital templates, online registration pages and more to support events.•Extensive experience with online event platforms used to manage virtual events and meetings, including managing panelists, setting up events, sharing video content and polls, monitoring live chats and offering technical support to participants and staff as needed.•Manage and interpret post-event research (Qualtrics surveys, feedback forms, etc.), analyzing to recommend best practices and create documentation for new virtual event guidelines. Show less



BitBakery Software

• Canada
• Software Development
• 1 - 100 Employee

• Content Writer

  • Aug 2020 - Aug 2022

  Work to develop engaging and consitent conent to drive growth through creative communication. Promote BitBakery’s brand personality through style, quality, and tone of voice.

• Social Media Community Manager

  • Jun 2020 - Jul 2020

  During a two month summer internshig I researched, drafted, edited, and published weekly blog posts for the BitBakery website, as well as created graphics BitBakery's social channels such as Instagram, Medium and LinkedIn.Increased skills in communication, storytelling, video production, web content design and management, SEO and social media management.



Draft Inc.

• United States
• Design

• Contributing Writer

  • Oct 2019 - Sep 2020

  Contributing to Draft Canada's steady stream of Brand Journalism, a form of content marketing that allows you to create a deeper and more meaningful connection with your customers other than just selling your product or service. Telling stories of start-ups, scale-ups, creative economy, social businesses, "lifeprenuers" and more. Contributing to Draft Canada's steady stream of Brand Journalism, a form of content marketing that allows you to create a deeper and more meaningful connection with your customers other than just selling your product or service. Telling stories of start-ups, scale-ups, creative economy, social businesses, "lifeprenuers" and more.


Settlement Coffee Roasters
• Canada
• Restaurants
• Barista

  • Sep 2019 - Jun 2020


Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Senior Editor & Contributing Writer

  • Jan 2018 - Jun 2020

  As Senior Editor at Her Campus Waterloo, I work to manage our team of writers, reminding them of upcoming deadlines and providing feedback on their work after proofreading and editing each full week of content. I also act as a Contributing Writer, spending the time to write blog posts to add to the constant stream of content for the number one online magazine for college women. As Senior Editor at Her Campus Waterloo, I work to manage our team of writers, reminding them of upcoming deadlines and providing feedback on their work after proofreading and editing each full week of content. I also act as a Contributing Writer, spending the time to write blog posts to add to the constant stream of content for the number one online magazine for college women.



WSIB Innovation Lab

• Canada
• Insurance
• 1 - 100 Employee

• Communications Lead/Community Engagement

  • May 2019 - Aug 2019

  Worked to create awareness and understanding around WSIB Lab efforts to open a dialogue around innovation through research and development, content creation, stakeholder engagement, and generating excitement about innovation to accelerate WSIB's readiness for the future. Click the link below to learn more, and watch a video I produced to highlight a "day in the life" at the lab! Worked to create awareness and understanding around WSIB Lab efforts to open a dialogue around innovation through research and development, content creation, stakeholder engagement, and generating excitement about innovation to accelerate WSIB's readiness for the future. Click the link below to learn more, and watch a video I produced to highlight a "day in the life" at the lab!



UW A Cappella Club

• Canada
• Entertainment Providers

• President - The Unaccompanied Minors

  • Jan 2017 - Apr 2019

  As the president of The Unaccompanied Minors, one of several A Capella groups at the University of Waterloo, I have gained extensive experience communicating with and supporting our large group. From recruiting new members and running auditions at the beginning of the term to marketing our final concert, I am the main point of communication for supporting our members needs daily.I provide support by sending weekly reminders to ensure each member is updated on our progress as a group, as well as on our upcoming events, socials, performances, and rehearsal plans. To market our final concert, I hire a professional photographer to take pictures of our members and then use these pictures to create social media content, marketing our concert in each post leading up to the event. Show less

• End of Term Concert Coordinator

  • Jan 2018 - Apr 2018

  Managing and organizing UW A Cappella concerts per 4-month term including:• Administration for University of Waterloo A Cappella Club pertaining to the End of Term Concert (advertising, venue booking) • Planning a two-night concert for 700 audience members and 100 performers, • Coordinating with several a cappella groups to satisfy respective group needs• Establishing a set-list and programs• Overseeing ticketing sales and the profits acquired from the concert• Recruitment of staff including photographers, sound technicians, and videographers Show less


UWVelocity
• Marketing Services
• Marketing & Programs Assistant

  • Sep 2018 - Dec 2018


Federation of Students

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Marketing Coordinator, Special Events and Student Services

  • Apr 2018 - Sep 2018

  Provide marketing support for Feds special events and the 12 student run services by developing and implementing marketing actions plans, tracking results data, meeting with student coordinators, managing design requests, and more. Provide marketing support for Feds special events and the 12 student run services by developing and implementing marketing actions plans, tracking results data, meeting with student coordinators, managing design requests, and more.

• Media Relations Coordinator

  • Jan 2018 - Apr 2018

  Supported the development, distribution and tracking of the University's media relations activities and efforts. Monitored daily media for potential issues and story ideas, supported the development, editing, and distribution of media materials. Proved to preform as a key team member responsible for coordination of editorial efforts, calculation of ROI metrics, and strategic media targeting efforts. • Managed and executed a project to create a comprehensive database of every expert at the University of Waterloo to increase productivity within University Relations and beyond. • Scanned and gathered data tracking story output and return during the past six-month period, creating a summarized report used to aid in content management decisions. Show less



University of Waterloo - Renison College

• Research Assistant - Social Development Studies Department

  • Nov 2016 - Dec 2017

  Responsible for several aspects of research study implementation - Contacting and scheduling participants - Administering study protocol - Coding written data Responsible for several aspects of research study implementation - Contacting and scheduling participants - Administering study protocol - Coding written data

• Junior Communications Associate - Graduate Studies and Postdoctoral Affairs

  • May 2017 - Sep 2017

  Supported communications, events, marketing and recruitment initiatives in Graduate Studies and Postdoctoral Affairs. Improved communication skills, both written and oral, by providing website support, supporting social media channels and implementing related strategies. Developed strong attention to detail as I provided support to specialized communications projects such as environmental scans as well as gathering, organizing, analyzing and summarizing large amounts of data to assist in developing a report focused on improving graduate student success. Show less