Senior Director, Global Partner Marketing

• 2022 - Present

-Instituted Workato Partner Sales Associate Group aimed at enhancing partner engagement, partner qualification, and onboarding, resulting in a 75% reduction in operational cost. -Orchestrated global expansion of AMER-centric partner marketing initiatives by implementing best practices, reducing ideation, and speeding up execution, which included consistent Partner Advisory Board, Partner Kick Off, and Co-Marketing efforts. -Instituted Workato Partner Sales Associate Group aimed at enhancing partner engagement, partner qualification, and onboarding, resulting in a 75% reduction in operational cost. -Orchestrated global expansion of AMER-centric partner marketing initiatives by implementing best practices, reducing ideation, and speeding up execution, which included consistent Partner Advisory Board, Partner Kick Off, and Co-Marketing efforts.

Head of Marketing, Uber Freight

• 2021 - 2022

-Outperformed expectations by expanding the scope of the demand generation funnel beyond traditional advertising and opening new avenues of revenue growth. -Spearheaded transformative rebranding initiative following the acquisition of Transplaces: project managed a new and robust website, refreshed brand look, and overhauled the product architecture, enhancing the user experience (UX). -Founded and managed a Customer Advisory Board, gathering invaluable insight and feedback from customers… Show more -Outperformed expectations by expanding the scope of the demand generation funnel beyond traditional advertising and opening new avenues of revenue growth. -Spearheaded transformative rebranding initiative following the acquisition of Transplaces: project managed a new and robust website, refreshed brand look, and overhauled the product architecture, enhancing the user experience (UX). -Founded and managed a Customer Advisory Board, gathering invaluable insight and feedback from customers and stakeholders. -Key contributor in supporting and nurturing a highly lucrative marketing lead pipeline. Show less -Outperformed expectations by expanding the scope of the demand generation funnel beyond traditional advertising and opening new avenues of revenue growth. -Spearheaded transformative rebranding initiative following the acquisition of Transplaces: project managed a new and robust website, refreshed brand look, and overhauled the product architecture, enhancing the user experience (UX). -Founded and managed a Customer Advisory Board, gathering invaluable insight and feedback from customers… Show more -Outperformed expectations by expanding the scope of the demand generation funnel beyond traditional advertising and opening new avenues of revenue growth. -Spearheaded transformative rebranding initiative following the acquisition of Transplaces: project managed a new and robust website, refreshed brand look, and overhauled the product architecture, enhancing the user experience (UX). -Founded and managed a Customer Advisory Board, gathering invaluable insight and feedback from customers and stakeholders. -Key contributor in supporting and nurturing a highly lucrative marketing lead pipeline. Show less

Director Global Revenue Marketing, Cloud Security

• 2016 - 2021

-Restructured the Partner Marketing program going from sporadic events to a Globally Scalable Strategy, reaching thousands of consumers and generating millions of dollars per quarter. -Collaborated with cross-functional teams, contributing to impressive revenue growth by establishing and nurturing a marketing pipeline. -Delivered impressive growth in website traffic, visibility, and brand recognition, including an 84% spike in commercial SEO and paid advertising, helping to maximize… Show more -Restructured the Partner Marketing program going from sporadic events to a Globally Scalable Strategy, reaching thousands of consumers and generating millions of dollars per quarter. -Collaborated with cross-functional teams, contributing to impressive revenue growth by establishing and nurturing a marketing pipeline. -Delivered impressive growth in website traffic, visibility, and brand recognition, including an 84% spike in commercial SEO and paid advertising, helping to maximize ROI. -Improved engagement and conversion rates with high-intent prospects, utilizing ABM programs (Priority Engine and 6sense), allowing for measurable ROI and increased market share. Show less -Restructured the Partner Marketing program going from sporadic events to a Globally Scalable Strategy, reaching thousands of consumers and generating millions of dollars per quarter. -Collaborated with cross-functional teams, contributing to impressive revenue growth by establishing and nurturing a marketing pipeline. -Delivered impressive growth in website traffic, visibility, and brand recognition, including an 84% spike in commercial SEO and paid advertising, helping to maximize… Show more -Restructured the Partner Marketing program going from sporadic events to a Globally Scalable Strategy, reaching thousands of consumers and generating millions of dollars per quarter. -Collaborated with cross-functional teams, contributing to impressive revenue growth by establishing and nurturing a marketing pipeline. -Delivered impressive growth in website traffic, visibility, and brand recognition, including an 84% spike in commercial SEO and paid advertising, helping to maximize ROI. -Improved engagement and conversion rates with high-intent prospects, utilizing ABM programs (Priority Engine and 6sense), allowing for measurable ROI and increased market share. Show less

Senior Partner Marketing Manager

• 2014 - 2016

-Met pipeline generation goals by tracking, managing, and measuring all aspects of partner programs and marketing activities. -Acknowledged for sales strengths with Symantec Vice President Award – Q3, 2015. -Met pipeline generation goals by tracking, managing, and measuring all aspects of partner programs and marketing activities. -Acknowledged for sales strengths with Symantec Vice President Award – Q3, 2015.

National Partner Account Manager

• 2013 - 2014

-Generated 15% in YOY revenue growth by designing/managing a quarterly market development fund plan that included strategic product marketing, sales incentives, and partner engagement. -Improved interaction and engagement between Xerox field sales organization and CDW for monthly account mapping activities, which strengthened partnership and accelerated pipeline. -Generated 15% in YOY revenue growth by designing/managing a quarterly market development fund plan that included strategic product marketing, sales incentives, and partner engagement. -Improved interaction and engagement between Xerox field sales organization and CDW for monthly account mapping activities, which strengthened partnership and accelerated pipeline.

Partner Account Manager

• 2011 - 2013

-Prepared the organization to achieve/exceed POS revenue growth goals by developing/managing the implementation of sales and marketing strategies. -Supported key account management efforts by serving as subject matter expert on strategic products/solutions with vertical-specific concentration and all other sales-related activities. -Sparked sales initiatives by fostering and supporting relationships with CDW sales organizations. -Prepared the organization to achieve/exceed POS revenue growth goals by developing/managing the implementation of sales and marketing strategies. -Supported key account management efforts by serving as subject matter expert on strategic products/solutions with vertical-specific concentration and all other sales-related activities. -Sparked sales initiatives by fostering and supporting relationships with CDW sales organizations.

Senior Brand Manager - Apple

• 2008 - 2011

-Increased awareness of CDW as a service provider and authorized reseller of Apple by planning and executing regional-specific, customer-facing events while at the same time developing account-based marketing strategies that penetrated key segment opportunities. -Created excitement around CDW and products through effective planning and marketing of launches. -Catalyzed 50% quarter-over-quarter revenue growth by identifying key segment opportunities, aligned sales, program offerings, and… Show more -Increased awareness of CDW as a service provider and authorized reseller of Apple by planning and executing regional-specific, customer-facing events while at the same time developing account-based marketing strategies that penetrated key segment opportunities. -Created excitement around CDW and products through effective planning and marketing of launches. -Catalyzed 50% quarter-over-quarter revenue growth by identifying key segment opportunities, aligned sales, program offerings, and marketing investment as CDW – Canon Brand Manager. Show less -Increased awareness of CDW as a service provider and authorized reseller of Apple by planning and executing regional-specific, customer-facing events while at the same time developing account-based marketing strategies that penetrated key segment opportunities. -Created excitement around CDW and products through effective planning and marketing of launches. -Catalyzed 50% quarter-over-quarter revenue growth by identifying key segment opportunities, aligned sales, program offerings, and… Show more -Increased awareness of CDW as a service provider and authorized reseller of Apple by planning and executing regional-specific, customer-facing events while at the same time developing account-based marketing strategies that penetrated key segment opportunities. -Created excitement around CDW and products through effective planning and marketing of launches. -Catalyzed 50% quarter-over-quarter revenue growth by identifying key segment opportunities, aligned sales, program offerings, and marketing investment as CDW – Canon Brand Manager. Show less

Project Manager

• 2006 - 2008

Commercial Marketing Administrator

• 2004 - 2006