Rachel Goh Wen Li
Communications and Marketing Manager at SpeQtral- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Credentials
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Google Analytics Academy
GoogleSep, 2021- Sep, 2024 -
BizSAFE Level 2 Certification -- Develop a Risk Management Implementation Plan
SkillsFuture SGMar, 2019- Sep, 2024
Experience
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SpeQtral
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Singapore
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Aviation & Aerospace
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1 - 100 Employee
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Communications and Marketing Manager
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Oct 2022 - Present
- Developing and implementing comprehensive communications strategies that effectively promotes the SpeQtral brand and its products and services to external audiences - Managing and executing all aspects of the company's marketing campaigns, including digital marketing, social media, content marketing, events, and public relations - Leading the development and implementation of internal communications programs to ensure that employees are informed, engaged, and aligned with the company's vision and goals - Collaborating with cross-functional teams to develop marketing and communications materials that build thought leadership and effectively communicate the SpeQtral story and brand - Managing SpeQtral's social media pages, including content creation, curation, and posting on various social media platforms - Engaging with SpeQtral's online audience and developing social media campaigns to increase engagement, followers, and overall online presence - Monitoring and measuring the effectiveness of marketing and communications initiatives, adjusting strategies and tactics as needed to achieve optimal results - Managing the operations and strategic business partnerships of the Quantum Networks EXperience Centre (QNEX) to reach out to organisations to educate, build use cases, and create business opportunities Show less
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GovTech Singapore
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Singapore
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IT Services and IT Consulting
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700 & Above Employee
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Product Content and Communications Manager
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Feb 2022 - Jul 2022
Smart Nation Platform Solutions (SNPS), Product Strategy Team - Created the integrated communications strategy and plans for 5 key products and projects under the Smart Nation Sensor Platform team, working in tandem with product owners and engineers to craft publicity plans to market the product to stakeholders throughout the product lifecycle - Established a content library with 15 product information and sales kits to standardize the marketing strategy across the various products, and allow easy access to product information - Created and executed a thought leadership marketing strategy to showcase the Smart Nation Sensor Platform products and projects on a local and international scale Show less
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Changi Airport Group
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Singapore
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Assistant Manager, Passenger Experience
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Nov 2018 - Feb 2022
- Part of the Passenger Experience Service Driven Initiatives, Communications Team, responsible for creating and managing the ONE Changi brand among 50,000 airport staff and lead the communications across all the ONE Changi platforms - Product manager and owner of the social platform within the ONE Changi App, an app built exclusively for the airport community — created the user stories, conducted UAT testing and rolled out campaigns to onboard airport staff onto the app. Responsible for the UX of the app, and currently the content manager of the app - Editor of the ONE Changi Magazine and Content Creator and Liaison for the ONE Changi TVs across the 4 terminals - Worked closely with external agencies to manage, conceptualize and design communications campaigns for 50,000 staff Show less
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Accenture Interactive
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United States
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Advertising Services
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700 & Above Employee
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Digital Interactive Intern
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May 2015 - Jul 2015
- Developed and tested the UAT documentation system for the client's internal system that reached out to 60,000 employees. - Documented, tracked and followed up on all decisions made by business leaders. - Tested and recorded feedback to enhance the client's site functionality and usability. - Developed and tested the UAT documentation system for the client's internal system that reached out to 60,000 employees. - Documented, tracked and followed up on all decisions made by business leaders. - Tested and recorded feedback to enhance the client's site functionality and usability.
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PUMA Group
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Venezuela
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Telephone Call Centers
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1 - 100 Employee
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Marketing Intern
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Dec 2013 - Jun 2014
- Assisting the marketing team at PUMA Singapore. - Assisted to organize press conferences for the media and weekly PUMA sponsored activities. - Generated monthly marketing reports and competitor analysis presentations. - Assisting the marketing team at PUMA Singapore. - Assisted to organize press conferences for the media and weekly PUMA sponsored activities. - Generated monthly marketing reports and competitor analysis presentations.
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Mindshare
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Arts & Crafts
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Marketing And Public Relations Intern
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Mar 2012 - Aug 2012
- Crafted and designed internal newsletters and organized company corporate events as well. - Drafted and sent press releases to the Chinese media on Mindshare initiated campaigns. - Composed and compiled biographies for top-level Mindshare employees involved in new business development. - Built up the portfolio of the company's top management by pitching stories to the media based on their expertise. - Crafted and designed internal newsletters and organized company corporate events as well. - Drafted and sent press releases to the Chinese media on Mindshare initiated campaigns. - Composed and compiled biographies for top-level Mindshare employees involved in new business development. - Built up the portfolio of the company's top management by pitching stories to the media based on their expertise.
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Education
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2014 - 2018
National University of Singapore
Bachelor of Social Sciences (First Class Honors), Social Sciences (Communication and New Media) -
2010 - 2013
Ngee Ann Polytechnic
Diploma, Advertising and Public Relations -
2006 - 2009
Methodist Girls' School
O Level Certificate
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