Senior Director of Marketing

• Jun 2023 - Present

Owner - Brand Strategy, Small Business Marketing, Social Media Management

• Jan 2017 - Present

• Adept at providing tailored social media management, brand consulting, growth and engagement, and brand identity services for small businesses. • Achieved exceptional results for clients, increasing organic social media followers from 10,000 to 40,000 in 18 months, and leading clients to first place in local "Best of the Best" voting each year. • Utilize strong photography and marketing skills to develop engaging marketing content such as blogs, promotional materials, and social media advertisements for a diverse range of products and clients. • Designs and builds websites, e-commerce stores, and brand presences customized to each client's unique needs while executing advertising campaigns for lead generation, website traffic, and physical store presence with strong conversion rates. • Develop customized organic marketing plans and social media strategy aligned with clients' business goals to build local brand recognition and enhance brand presence while analyzing and reporting on social media and online marketing campaign results, providing valuable insights to clients. Show less

Director of Ecommerce

• Feb 2023 - May 2023

Director Of Marketing

• Jan 2022 - May 2023

• Spearheaded the creation of an online wholesale clothing source for resellers, thrift stores, and othermarketplaces, achieving $1 million in gross sales in 90 days and $3.5 million in gross sales in 9 monthswhile growing an organic social media following from the ground up to 5,000 followers in just 5months.• Developed and maintained a website and mobile app, achieving over 2,000 app downloads in thefirst month, managing in-house design and UX, and eliminating outsourcing costs to save over$20,000 monthly in agency fees.• Directed in-house marketing campaigns, digital advertising & SEM efforts, achieving a 66.24% ROASaverage and significant cost savings for the company, and implemented an influencer and affiliatemarketing program, generating a 32% ROI.• Developed and executed a data driven sales funnel across multiple digital channels (email, SMS, PushNotification) with an impressive 51.6% open rate and 11.7% click-through rate, contributing to 51% of YTDsales, and monitored and managed KPIs to drive weekly acquisition growth across various saleschannels and marketing platforms, ensuring advertising spend remained within budget. Show less

Head Of Brand

• Apr 2022 - Feb 2023

• Pioneered grassroots marketing initiatives for a sustainable DTC clothing brand, focusing onrehoming secondhand garments and made a significant environmental contribution by diverting500,000+ clothing items from landfills in 1 year, saving approximately 750 million pounds of CO2emissions and 7 billion gallons of water.• Orchestrated multiple brand photo shoots, collaborating with models, photographers, hair andmakeup artists, and scouting various locations to successfully launch the DTC brand, drive growthand establish a brand identity through digital media, social media content and branded assets,emphasizing sustainability and environmental impact. Show less

Director of Commerce & Growth

• Jul 2020 - Jan 2022

• Led a dedicated team to successfully launch an online wholesale startup by expanding an existing bargain & secondhand retail chain into a new market, achieving $8.8 million in online sales and developing a high growth, loyal customer base of over 20,000 in 18 months through innovative ecommerce strategies. • Increased social media following across multiple touchpoints organically by 17,000 followers (212.5%) within 12 months, reaching 25,000+ followers and driving brand awareness all while achieving an average 37% ROAS through creation of highly effective digital advertising campaigns, resulting in significant revenue growth. • Developed and maintained new campaigns in email marketing with average open rates of 40%+, generating over $250,000 in monthly revenue, while leading a team of 5 to build a recognizable brand voice that fostered loyalty and drove sales across multiple sales channels, resulting in consistent achievement of revenue goals and sales quotas and driving business growth month-over-month. • Strategically developed GTM strategy to increase market share among target customer segments, resulting in increased revenue and brand recognition. Promoted teamwork and unity within the sales team, sharing market information through strategic communication channels. • Aligned company goals with customer outcomes, increasing customer satisfaction by product trend analytic and automating contact management systems and successfully resolving high-profile customer problems, maintaining relationships and increasing the return customer base. • Boosted sales revenue by reviewing pricing strategies, expanding distribution channels, developing SOPs, and streamlining staff communication to discuss developmental strategies and process improvements. Show less

RN BSN

• Nov 2010 - May 2017

Team leader for 1500+ patients for Monica Gefter MD FACP Functioned within the parameters of a staff nurse for outpatient nursing Trained new employees to office procedures, policies and skills Centricity EMR super user Participated on the Physician Steering Committee Participated on committees for planning outpatient order systems and the patient portal implementation Floated to other practices to assist with EMR go-lives, training, and physician satisfaction Wrote office policies and procedures and core competencies based on job description Proficient in multiple software applications Precepted BS nursing students from UTC School of Nursing JRAT for three outpatient practices Developed drug sample log system that was deemed "The Gold Standard" by 2011 Joint Commission Inspector, received score of A+++ Participated in Career Ladder 2012 Functioned as mock surveyor and consultant for other physician practices for Joint Commission readiness Show less

Registered Nurse, Pediatric Intensive Care Unit

• Jan 2010 - Nov 2010

Functioned within the parameters required of staff nurses at PICU PALS certified within 3 months of hire Cross trained to Neonatal ICU Provided total care to patients ranging from 1 week to 22 years of age Participated in daily rounds with intensivists, residents and family members, as well as patient care conferences for ethical decisions Proficient in use of ventilators, arterial lines, tracheotomies, chest tubes, oscillators, PICC lines and more Functioned within the parameters required of staff nurses at PICU PALS certified within 3 months of hire Cross trained to Neonatal ICU Provided total care to patients ranging from 1 week to 22 years of age Participated in daily rounds with intensivists, residents and family members, as well as patient care conferences for ethical decisions Proficient in use of ventilators, arterial lines, tracheotomies, chest tubes, oscillators, PICC lines and more

Nurse Tech

• 2008 - Aug 2009

Fulfilled the required duties for a Nurse Tech I and Nurse Tech II, including feeding, bathing and other ADL care for the patient. I assisted the nurses on the Med-surg unit in providing excellent daily care for the patient. Fulfilled the required duties for a Nurse Tech I and Nurse Tech II, including feeding, bathing and other ADL care for the patient. I assisted the nurses on the Med-surg unit in providing excellent daily care for the patient.

CNA

• 2007 - 2008

I worked as a CNA on a lock down brain injury unit at Siskin Hospital for Physical Rehabilitation. I assisted the nurse with bathing, therapy, and any activity the patient needed. I worked as a CNA on a lock down brain injury unit at Siskin Hospital for Physical Rehabilitation. I assisted the nurse with bathing, therapy, and any activity the patient needed.