Rachel Figueroa
Marketing Manager at Berkshire Hathaway HomeServices Platinum Realty Group- Claim this Profile
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Bio
Jennifer Carroll
Always organized and thorough, Rachel stays on top of her projects. Responsive, discerning and a master of mediation (especially when balancing feedback from multiple sources), she's amazingly easy to work with. And, she demonstrates integrity in all circumstances.
Willetta Shoemaker
I had the pleasure of working on the campus marketing implementation team with Rachel. She has a full and extensive knowledge of marketing and made many beneficial suggestions to the committee. Her marketing campaigns to promote the campus have been well received on and off campus.
Jennifer Carroll
Always organized and thorough, Rachel stays on top of her projects. Responsive, discerning and a master of mediation (especially when balancing feedback from multiple sources), she's amazingly easy to work with. And, she demonstrates integrity in all circumstances.
Willetta Shoemaker
I had the pleasure of working on the campus marketing implementation team with Rachel. She has a full and extensive knowledge of marketing and made many beneficial suggestions to the committee. Her marketing campaigns to promote the campus have been well received on and off campus.
Jennifer Carroll
Always organized and thorough, Rachel stays on top of her projects. Responsive, discerning and a master of mediation (especially when balancing feedback from multiple sources), she's amazingly easy to work with. And, she demonstrates integrity in all circumstances.
Willetta Shoemaker
I had the pleasure of working on the campus marketing implementation team with Rachel. She has a full and extensive knowledge of marketing and made many beneficial suggestions to the committee. Her marketing campaigns to promote the campus have been well received on and off campus.
Jennifer Carroll
Always organized and thorough, Rachel stays on top of her projects. Responsive, discerning and a master of mediation (especially when balancing feedback from multiple sources), she's amazingly easy to work with. And, she demonstrates integrity in all circumstances.
Willetta Shoemaker
I had the pleasure of working on the campus marketing implementation team with Rachel. She has a full and extensive knowledge of marketing and made many beneficial suggestions to the committee. Her marketing campaigns to promote the campus have been well received on and off campus.
Experience
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Berkshire Hathaway HomeServices Platinum Realty Group
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United States
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Real Estate
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1 - 100 Employee
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Marketing Manager
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Dec 2019 - Present
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Kent State University at Stark
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United States
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Higher Education
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1 - 100 Employee
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Marketing Coordinator
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Jan 2007 - May 2013
- Partner with the Office of Advancement, The Corporate University and the Conference Center to achieve fundraising and business goals through strategic marketing communications initiatives- Coordinate editorial content and write articles for the campus’ quarterly campus magazine, focusing on alumni and donor profiles and impact stories for the purpose of campus advancement- Perform all functions from concept, design, printing and distribution of marketing pieces to drive enrollment, promote events, create awareness of academic programs and support advancement efforts- Write, edit and update website content, following university guidelines- Initiate and manage email marketing programs for Student Services and clients of The Corporate University and the Conference Center- Plan and execute strategic advertising initiatives including out-of-home, broadcast, print and online- Develop creative marketing campaigns to improve image and support student enrollment- Coordinate the design, printing and distribution of all marketing materials for the entire campus and all auxiliaries- Provide marketing support to all faculty and departments- Coordinate photo, video and commercial shoots for print, web and television- Write and edit press releases and articles for campus publications- Plan, track and maintain marketing and advertising budget
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Diebold
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Germany
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Individual and Family Services
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Marketing Coordinator
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2003 - 2005
- Assist Senior Vice President of Global Marketing with multiple strategic marketing and communications projects- Write scripts for internal communications videos, as well as content for internal emails and webpages- Create content and prepare presentations for board of directors meetings and high-level strategic marketing and acquisition meetings- Deliver oral presentations and demonstrations at tradeshows- Manage the department's operating budget, including planning, forecasting, reporting and corporate cost reduction programs- Create and write content for printed collateral, including marketing brochures and sales support documents
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Education
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1999 - 2003
Kent State University
Bachelor of Business Administration, Marketing
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