Rachel Byrne
Marketing Manager at Coin Street- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Dutch Limited working proficiency
Topline Score
Bio
Gavin Elsted
Rachel was our first choice for advice on marketing and social media strategy. She gave excellent advice on our current campaigns and how to improve future ones with simple to implement changes. I would not hesitate to recommend Rachel to any of our artists or clients and cannot speak highly enough of her work ethic and passion for anything she's involved in.
Victoria Martin
Having worked with Rachel for my summer stint in Hot Press Magazine I can only but speak highly of her. She is a driven, talented & a creative marketing person. Completely adaptable to any situation put in front of her she has a natural flare for the job. On a personal level she is fantastic to work with, helpful and enthusiastic she is a pleasure to work with. I hope to work with her again In the future.
Gavin Elsted
Rachel was our first choice for advice on marketing and social media strategy. She gave excellent advice on our current campaigns and how to improve future ones with simple to implement changes. I would not hesitate to recommend Rachel to any of our artists or clients and cannot speak highly enough of her work ethic and passion for anything she's involved in.
Victoria Martin
Having worked with Rachel for my summer stint in Hot Press Magazine I can only but speak highly of her. She is a driven, talented & a creative marketing person. Completely adaptable to any situation put in front of her she has a natural flare for the job. On a personal level she is fantastic to work with, helpful and enthusiastic she is a pleasure to work with. I hope to work with her again In the future.
Gavin Elsted
Rachel was our first choice for advice on marketing and social media strategy. She gave excellent advice on our current campaigns and how to improve future ones with simple to implement changes. I would not hesitate to recommend Rachel to any of our artists or clients and cannot speak highly enough of her work ethic and passion for anything she's involved in.
Victoria Martin
Having worked with Rachel for my summer stint in Hot Press Magazine I can only but speak highly of her. She is a driven, talented & a creative marketing person. Completely adaptable to any situation put in front of her she has a natural flare for the job. On a personal level she is fantastic to work with, helpful and enthusiastic she is a pleasure to work with. I hope to work with her again In the future.
Gavin Elsted
Rachel was our first choice for advice on marketing and social media strategy. She gave excellent advice on our current campaigns and how to improve future ones with simple to implement changes. I would not hesitate to recommend Rachel to any of our artists or clients and cannot speak highly enough of her work ethic and passion for anything she's involved in.
Victoria Martin
Having worked with Rachel for my summer stint in Hot Press Magazine I can only but speak highly of her. She is a driven, talented & a creative marketing person. Completely adaptable to any situation put in front of her she has a natural flare for the job. On a personal level she is fantastic to work with, helpful and enthusiastic she is a pleasure to work with. I hope to work with her again In the future.
Credentials
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Advanced Safeguarding, Child Protection and Prevent
Thirsty Scholars PartnershipJun, 2022- Oct, 2024 -
MHFA Champion
Mental Health First Aid (MHFA) EnglandApr, 2021- Oct, 2024 -
CIM ACIM Member
CIM | The Chartered Institute of MarketingFeb, 2022- Oct, 2024 -
CIM AMI ACIM Member
CIM | The Chartered Institute of MarketingFeb, 2022- Oct, 2024
Experience
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Coin Street
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Sep 2020 - Present
Managing multiple campaigns and projects at once. Crafting in-house campaigns from concept to evaluation, and planning and managing larger campaigns with external agencies. Writing clear briefs.Crafting messaging and designing visual content for website, social, Google Ads, newsletters, press releases, print and digital advertising, OOH, posters, flyers.Event planning and management from conception to completion, including researching suppliers, price negotiation, event marketing and execution, budget management and managing financial procedures, evaluation. Building and managing relationships with internal stakeholders. Scheduling meetings with teams to ascertain objectives and goals and build individual marketing plans. Providing a dynamic marketing service to each team.Using Google Analytics, social media analytical tools (Facebook, Twitter, Instagram), and Mailchimp analytics to analyse data and constantly seek to improve marketing planning going forward.Building and managing relationships with external stakeholders (retailers at Oxo Tower Wharf and Gabriel’s Wharf). Providing stakeholders with marketing support. Listening to concerns and feedback, problem-solving and offering solutions.Developing and managing web content on coinstreet.org using CMS (Drupal). Ensuring all content is fully optimised for SEO. Managing relationship with web development agency.Brand Guardian for Coin Street, Oxo Tower Wharf, and Gabriel’s Wharf brands.Planned and implemented the Gabriel’s Wharf brand review and refresh alongside external creative agency. Grew @gabriels_wharf Instagram followers by 260%. Drove visits to the gabriels-wharf page on coinstreet.org by 305% in 6 months, making it the 5th most visited page on the site (from 18th).Other: Recruitment and management of Marketing Coordinator. Delegation, training, appraisals, and support. CRM and data management. Budget creation, forecasting, and management.
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Cystic Fibrosis Ireland
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Ireland
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Non-profit Organizations
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1 - 100 Employee
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Digital Marketing & Community Events Coordinator
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Oct 2017 - Sep 2020
Planning and implementation of fundraising marketing strategy. Creation of branded content for alignment across web, social, and Mailchimp newsletter to grow the brand and increase event sign-ups and donor acquisition.Enhanced brand awareness through creation and distribution of marketing collateral (posters, flyers, brochures), website (SEO, Google Ads), and social. Grew followers on Facebook (33.6%), Twitter (31.9%), Instagram (658.7%) and LinkedIn (41.3%), over my three years in post.Led the digital contingency strategy for Virtual 65 Roses Day 2020 (National Awareness Day), aiding the Project Manager in the fundraising of €1m+. Ramping up of digital promotion of the website (donate button and online shop) was required due to cancellation of all physical fundraising collections.Lead generation - drove the highest ever digital recruitment of volunteers for 65 Roses Day 2018 and 2019. Drove highest ever recruitment of event participants for Head2Head Walk 2018 and 2019 (650+ walkers).Event and project management - recruited 600+ fundraisers on two annual event campaigns in 2018 and 2019. Ensured communication with fundraisers was of the highest standard to maximise income opportunities. Secured corporate sponsorship for events. Oversaw event planning and execution. Conducted evaluation through surveys and phone calls to improve campaigns going forward.Monthly data analysis (social, web, and newsletter) and reporting to Fundraising Manager.Exercising strong relationship management skills to obtain case studies from CF community, fundraisers, and donors to use in marketing campaigns. Building and maintaining excellent relationships with external agencies and suppliers.Managing website CMS. Ensuring content was fully optimised for SEO. Managing Shopify online shop.Other: Budget management, CRM management and data entry, creation of branded merchandise with suppliers, handling sensitive calls and correspondence (i.e. regarding Wills & bequests).
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Hot Press
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Ireland
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Executive
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Oct 2016 - Oct 2017
Managed social media channels; scheduling and creating content for Facebook, Twitter, Instagram. Created content for client partner competitions, managed competitions and relationships with client partners.Managed the recruitment and workload of five marketing and promotional interns. Carried out all necessary training, rostering, and motivating of team.Lead generation via event presence - recruited a large team of promotional staff to work at relevant events, gigs and festivals. Managed teams to ensure strong data collection and subscription sales.Tasked with the daily management of the Hot Press Covers Exhibition. Managing promotional staff at events, gigs and festivals, strengthening the Hot Press brand, driving data collection, selling Hot Press subscriptions.Promotion of Hot Press Covers Exhibition across hotels, tourist offices and pubs across Dublin city, delivering sales pitch, dropping off leaflets, encouraging staff to recommend to touristsIncreasing B2B sales of Hot Press Yearbook (to artists, record companies, gig and festival promoters) and Hot Press Best of Ireland/Dublin Guide (to hotels, restaurants, tourist offices).
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Brooks Running
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United States
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Sporting Goods Manufacturing
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700 & Above Employee
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Marketing Coordinator EMEA
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Sep 2015 - Sep 2016
Main point of contact for Marketing Managers in UK, French, Spanish, Italian, and DACH markets in areas such as retail POP, retail incentives, promotional tools, and consumer online and offline competitions.Assisted the Brand Communications Manager with liaison with creative agencies and designers to develop on-brand POP for in-store retail and window displays for delivery across the EMEA markets.Worked with many different external POS suppliers to develop a full, varied promotional tools catalogue for delivery to the EMEA markets to assist in strengthening the Brooks brand at races, events, and retail.Active involvement in preparation of both FW16 and SS17 internal sales meetings. Full support during the meetings to ensure smooth execution.Assisting Internal Communications Coordinator, creating content for the employee newsletter and intranet. Developed a ‘Distributor Spotlight’ series, introducing the organisation’s lesser known distributors in a series of articles which was very well received by key markets.Assisting with the creation of the 2016 EMEA marketing budget, tracking budget, and identifying possible overspends. Accounting for all financial spends of the marketing team. Ensuring all invoices were correctly coded and delivered to the accounts payable department on a weekly basis.
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Tourism Ireland
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Ireland
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Travel Arrangements
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200 - 300 Employee
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Marketing Assistant
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Aug 2013 - Sep 2015
Developed and implemented a new e-zine strategy. Delivery of weekly e-zine (previously monthly) with improved template, design, and bite-sized content – to meet rising KPI’s. Drove open rates and CTR’s. On the back of the new strategy, created more commercial opportunities for Tourism Ireland as Irish travel trade purchased ad space on each e-zine. Creating the weekly consumer Twitter schedule (@IerlandToerisme). Implemented a new Twitter strategy and grew a stagnant account into a thriving one, increasing followers by 46%.Event management. Ensuring Tourism Ireland was represented at all major Dutch trade and consumer tourism fairs. Organising and managing presence at fairs.Maintaining excellent relationships with Dutch tour operators, ensuring Ireland as a destination was performing well for them. Providing the operators with any assets needed to aid them in their promotion of Ireland as a destination. Creating content for the quarterly trade e-zine that was sent to a database of Dutch tour operators.Accounting for all financial spends in the office. Ensuring biweekly finance run was carried out, all invoices were paid, all credit card spends accounted for. Raising PO’s. Assisting the marketing manager with budget reporting and analysis.General admin: Dealing with telephone and email enquiries, organising travel for staff and key partners, creating and maintaining filing systems, couriers and post.
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Guinness Storehouse
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Ireland
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Travel Arrangements
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100 - 200 Employee
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Marketing Intern
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Jan 2012 - Jul 2012
Assisted with preparation for and marketing of the annual three day Guinness Storehouse St. Patrick’s Festival.Dealing with agencies and undertaking ad-hoc projects.Assisting with B2B marketing. Created a Student Group Resource pack to distribute to language schools prior to visiting Guinness Storehouse.Assisting with media visits to the Storehouse, including preparation of media press kits and organising VIP guided tours.Digital marketing, updating Guinness Storehouse website, assisting with social media calendar (Facebook, Twitter).Assisted with photo calls and press shoots.General administration support (database management, couriers, deliveries, answering telephone, etc.)
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Education
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2013 - 2015
Technological University Dublin
Postgraduate Diploma International Business Development (Level 9), Digital Marketing, International Marketing Strategy & Buyer Behaviour, Managing Across Cultures -
2017 - 2018
Fitzwilliam Institute
Diploma in Digital Marketing & Social Media with Online PR, Google Adwords, SEO & E-commerce, Distinction -
2009 - 2013
Technological University Dublin
BSc Tourism Marketing (Level 8), Strategic Marketing, Marketing Communicatons, Business Tourism, Strategic Management, French -
2011 - 2011
Université Savoie Mont Blanc
Licence 3 - Tourisme, Hôtellerie et Loisirs, Tourism, Hospitality and Leisure, French -
2004 - 2009
St. Mary's College Naas
Leaving Certificate 2009 -
2018 - 2018
Charities Institute Ireland
Cerificate in Fundraising
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