Producer

• May 2023 - Present

Production Business Affairs Manager -(Broadcast/Content)

• Jun 2021 - Present

Broadcast Business Manager (TV & Radio)

• Jul 2019 - Jun 2021

What I do: Maintain production and traffic schedules for several major Canadian Brands across Broadcast campaigns (TV, Radio and Online Video/Digital Media) while working between creative, production and account departments to improve workflows in commercial production. Prepare and control client talent estimates to ensure commercial spots can be trafficked for campaign duration tracking financials across the campaigns Manage vendor relationships across distribution houses, postproduction companies, media agencies, talent unions and regulatory bodies and any other ad hoc vendors. Responsible for contract negotiation with talent agencies, performers and music publishers. Management of post-production elements such as Closed Captioning/BVS encoding, dubs and distribution/delivery to station. Work and consult with Industry regulatory agency ThinkTV.ca to evaluate, review and legally clear client commercials to ensure conformance with ASC regulation. Provide Union (ACTRA/UDA/CFM/AFM/SAG) knowledge to client services and producers to ensure agreements are observed. Show less

Digital Advertising Traffic Coordinator

• Sep 2018 - Jul 2019

Responsible for overseeing the on-boarding and delivery of digital advertising campaigns for automotive dealerships and major Dealer Group from sale to digital campaign launch across multiple platforms (Adwords, Facebook and Instagram) Coordinated resources across multiple teams (Creative, Product, Strategy & Technical) working daily with senior management to ensure dealer projects were on track to launch as planned. Assigned workloads to relevant teams as new dealers were onboarded, identifying roadblocks for launch and implementing solutions by working with multiple teams across the business. Coordinating the testing of campaign setups for QA and completing documentation following launches. Managed the CRM (Salesforce) ticket/case queue that triages optimization and technical support issues to the appropriate teams. Produced daily reporting highlighting all the key activities being tracked, overall progress and goal completion using Salesforce, Excel and PowerBI. Show less

Recruitment

• Feb 2018 - Sep 2018

Marketing and Communications Executive

• Apr 2016 - Jan 2018

• Planned and developed strategic integrated campaigns across Email Marketing, SMS, Direct Mail to targeted audiences constantly seeking new opportunities to drive growth. • Created, built and delivered integrated campaigns (social, email, SMS) and designed landing pages using Sitefinity CRM & worked on Broadcast DRTV commercials with our creative agency from concept to broadcast.• Managed multi-channel budget of €1.4 million & analyzed and tracked key campaign metrics and performance, KPI's and ROI to ensure campaigns were delivered within budget. • Managed key business accounts and relationships such as creative agencies and media agencies, print partners and internal departments. • Ran multiple successful Social Media Competitions with major retailers in Ireland to create brand awareness and drive engagement• Managed and maintained the full customer lifecycle from sale to close of accounts and ensuring our customers’ needs were met through all important stages. • Created engaging collateral across website, printed materials, app content and service SMS that met the needs of the customer & addressed pain points through constantly adapting and updating copy and adding content as needed. • Carried out focus groups with our customer base and customer service teams to understand issues with the service and working these into further app launches and product development. • Managed and overhauled the refer a friend programme to utilize our current customer base of over 175,000 as lead gen opportunity and moved away from the dependency and high cost of print mail to a more digital approach using targeted social media and email comms. • Involved in the business development team where I represented the marketing team and helped to drive change on major projects across product improvement, app development and new business ideas & product launches. Show less

Revenue Assurance Analyst

• Dec 2013 - Jun 2016

• Key member of team responsible for overall management of fraud detection• Service customers through phone & email to maximise revenue recovery • Selected as point of escalation for junior members of the team. This role included approval of actions on accounts, point of contact for other departments and delegation of work daily. • Implemented a call quality assurance project ensuring customers received highest standard of care from agents

Customer Management Officer

• Jan 2013 - Mar 2013