Rachel Day

Marketing Coordinator at Pit Viper
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Contact Information
Location
Park City, Utah, United States, US
Languages
  • Spanish Limited working proficiency

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Experience

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2022 - Present

    • France
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Account Manager
      • Jan 2021 - Jul 2022

      • Manage omni-channel digital marketing and strategic web design projects• Oversee channel budgets and project timelines to ensure accuracy and timeliness • Lead client and team management across 12 accounts on a daily basis• Advise on all multimedia creative and copy assets for campaigns for optimal audience targeting • Manage omni-channel digital marketing and strategic web design projects• Oversee channel budgets and project timelines to ensure accuracy and timeliness • Lead client and team management across 12 accounts on a daily basis• Advise on all multimedia creative and copy assets for campaigns for optimal audience targeting

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Manager
      • Jul 2020 - Jan 2021

      • Managed a range of integrated digital marketing projects, including website creation from design to development and branding overhauls to be delivered on time and within scope• Coordinated daily client and internal team communication using CRM and CMS tools• Advised and assisted team members on all phases of the project including content strategy, UI / UX design, web development and site production• Created timelines and milestones for short term and long term deadline-driven projects• Troubleshot development issues during site creation and throughout ongoing client support

    • Associate Account Manager
      • Jul 2019 - Jul 2020

    • Project Manager
      • Jan 2019 - May 2019

      • Led a team of 22 producers, designers, photographers, and reporters to create a multimedia podcast and website highlighting the unique side jobs of Syracuse residents• Developed the five-month project timeline for all phases of deliverables• Collaborated with faculty advisors and Editor in Chief on overarching project vision, including desired media elements, design aesthetic, and episode direction• Pitched, reported, wrote, and produced Episode 2, “What About the Other Children?” • Led a team of 22 producers, designers, photographers, and reporters to create a multimedia podcast and website highlighting the unique side jobs of Syracuse residents• Developed the five-month project timeline for all phases of deliverables• Collaborated with faculty advisors and Editor in Chief on overarching project vision, including desired media elements, design aesthetic, and episode direction• Pitched, reported, wrote, and produced Episode 2, “What About the Other Children?”

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student
      • Aug 2015 - May 2019

    • Communications Intern
      • Sep 2018 - Dec 2018

      • Responsible for the SyracuseCoE social media accounts, creating campaigns reaching over 3,000 users• Wrote technology journalism stories focused on sustainable building design• Regularly updated and maintained digital WordPress site through the back end with HTML and CSS shortcode• Created newsletters with Constant Contact to reach 10,000 subscribers to promote monthly Research and Technology forums • Responsible for the SyracuseCoE social media accounts, creating campaigns reaching over 3,000 users• Wrote technology journalism stories focused on sustainable building design• Regularly updated and maintained digital WordPress site through the back end with HTML and CSS shortcode• Created newsletters with Constant Contact to reach 10,000 subscribers to promote monthly Research and Technology forums

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Intern
      • May 2018 - Aug 2018

      • Created graphics and digital collateral for social media posts and advertisements on external websites• Spearheaded the creation of the media guide for the 2018 World Rowing Under 23 Championships• Reported on national regatta events through interviews with athletes and coaches and written recaps featuring winning crews• Captured event photographs to be used for Instagram and Twitter• Wrote press releases for USRowing sanctioned events• Pitched and developed story ideas for features on the USRowing website

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Writer
      • Oct 2017 - Jan 2018

    • Head of Social Media and Growth
      • Feb 2017 - Sep 2017

      • Head of social media for The Tab Syracuse• Post articles and updates on Facebook, Instagram, and Snapchat• Work with senior editors to coordinate posts• Analyze peak hours of traffic on all social media platforms

    • Senior Reporter
      • Mar 2016 - Aug 2017

      • Post articles weekly that average 2000 views• Promote The Tab on social media

    • Media Production
    • Editorial Intern
      • Jun 2017 - Aug 2017

      • Pitched and reported weekly online story ideas to editors on topics including fashion and outdoor lifestyle• Developed articles for the digital site about events and places within Park City• Submitted content for social media platforms such as photographs of the local scene and events• Copy edited listings and descriptions for area listings for the Winter 2017-2018 print issue• Composed two articles for Winter 2017-2018 print issue• Worked with Digital Editor and Editor in Chief through daily correspondence

    • United States
    • Recreational Facilities
    • 100 - 200 Employee
    • Ski Instructor/Activities Operator
      • May 2017 - Aug 2017

      • Worked daily with Ultimate 4 kids groups instructing students in various skill and experience levels• Provided private skiing lessons to beginning adults• Communicated information confidently and accurately to guests to maximize their enjoyment and safety • Worked daily with Ultimate 4 kids groups instructing students in various skill and experience levels• Provided private skiing lessons to beginning adults• Communicated information confidently and accurately to guests to maximize their enjoyment and safety

Education

  • S.I. Newhouse School of Public Communications at Syracuse University
    Bachelor’s Degree, Magazine
    2015 - 2019

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