Rachel Crawford

Senior Graphic Designer at North East Link Project
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU

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Experience

    • Australia
    • Government Administration
    • 300 - 400 Employee
    • Senior Graphic Designer
      • May 2021 - Present

    • Designer
      • Apr 2019 - May 2021

  • RJ Crawford
    • Melbourne
    • Freelance Graphic Designer
      • Oct 2014 - Present

      Design and coordinate a range of work including EDMs & website landing pages, brand identity development, banner advertising, POS & print collateral, signage and invitations Design and coordinate a range of work including EDMs & website landing pages, brand identity development, banner advertising, POS & print collateral, signage and invitations

    • Designer
      • Jun 2018 - Apr 2019

    • Australia
    • Retail
    • 100 - 200 Employee
    • Graphic Designer
      • Jul 2015 - Feb 2018

      Manage the design and production of all Wittner marketing collateral - from concept development and design to submission of print ready finished artwork – including but not limited to POS, large scale signage, decals, advertising and packaging ensuring that all designs communicate the intended message in line with brand identity and a strong call to action Manage all email marketing including concept design, development, finished artwork and segmentation. Review email marketing performance and opportunities and recommend initiatives to deliver best practice email marketing In conjunction with the Digital Content and Communications Manager, develop and curate major and minor campaigns with a focus on sets and locations, colour, styling, shot references and manage all post production requirements including briefing retouchers, developing campaign look and feel and marketing roll out across 101 stores Plan, schedule and art direct the production of product imagery and engaging content for digital and in-store channels Manage the print process including production and dispatch of materials and trafficking artwork which requires liaison with external agencies such as printers, signage contractors. Ensure marketing collateral is delivered on time, within budget and to an expected high quality production standard Design and layout digital concepts to maximise the visual identity and brand equity of the Wittner website Manage retouching with external re-touchers for all marketing content Manage adherence to all visual identities and assist in the coordination of new and existing branding projects Show less

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2015 - Jul 2015

      Design and create artwork for all print and digital mediums across the seven brands under the Atlantic Group umbrella ranging from event spaces to The Atlantic restaurant Collaborate with photographers on the development of imagery for various design projects across multiple brands Produce finished art for major events such as VAMFF & the 2015 Formula One Rolex Grand Prix and coordinate and manage timeframes with printers to ensure tight deadlines are met for delivery of assets Work within a project management framework to ensure efficient and effective delivery of design elements Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Graphic Designer
      • Oct 2012 - Apr 2014

      DIGITAL Responsible for design of all French Connection Australia communication emails and digital elements including web pages, key looks, social media content, mobile art and affiliate banners. Website re-design and responsive EDMs were also included in my scope of work. PRINT Produce and coordinate all finished art for point of sale, instore and window signage for concept and concession stores nationally. Provide engaging design content for all new season launch promotion material, media kit collateral, competition art and company magazines. BRANDING Working with the Creative Services team to develop and maintain the seasonal look and feel for all French Connection branded material, across both digital and instore mediums. Providing design concepts and direction for marketing campaigns, sales promotions, visual merchandising and online design as well as media launch material and new store artwork. Show less

    • Australia
    • Retail Health and Personal Care Products
    • 200 - 300 Employee
    • Design Assistant
      • Sep 2011 - Sep 2012

    • Regional Marketing & Communications Officer
      • Nov 2010 - Oct 2011

    • Marketing Coordinator
      • Jun 2008 - Nov 2010

Education

  • Shillington College
    Certificate 4, Graphic Design
    2012 - 2012
  • RMIT University
    Bachelor of Business (Applied), International Business/Marketing
    2005 - 2009

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