Digital Marketing Director

• Dec 2020 - Present

-Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns -Design, build and maintain social media presence -Measure and report performance of all digital marketing campaigns -Identify trends and insights, and optimize spend and performance based on the insights -Brainstorm new and creative growth strategies -Plan, execute, and measure experiments and conversion tests -Collaborate with internal teams to create landing pages and optimize user experience -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points -Instrument conversion points and optimize user funnels -Collaborate with agencies and other vendor partners -Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

Marketing Director

• Jun 2020 - Present

Director of Digital Media

• May 2019 - Jun 2020

- Strategizing, planning, and creating organic social media content for clients to drive meaningful interactions with target market - Onboarding new clients and collaborating with them to determine appropriate digital marketing strategy - Coordinating graphic design projects to deliver quality original content - Executing Google Ad campaigns to optimize PPC advertising - Creating Facebook Ads to drive greater brand awareness - Strategizing, planning, and creating organic social media content for clients to drive meaningful interactions with target market - Onboarding new clients and collaborating with them to determine appropriate digital marketing strategy - Coordinating graphic design projects to deliver quality original content - Executing Google Ad campaigns to optimize PPC advertising - Creating Facebook Ads to drive greater brand awareness

Nonprofit Management Consultant

• Jan 2015 - Feb 2019

I manage and support social media accounts for client organizations. Some of my clients have included BYU Alumni Santa Barbara/Ventura Chapter and Roots of Humanity Foundation. I have also written grants and managed grant projects for organizations including Silver Lining Villages, Ayele Foundation and Entraide. I manage and support social media accounts for client organizations. Some of my clients have included BYU Alumni Santa Barbara/Ventura Chapter and Roots of Humanity Foundation. I have also written grants and managed grant projects for organizations including Silver Lining Villages, Ayele Foundation and Entraide.

Educator

• Sep 2016 - Jun 2018

Director of First Impressions, Administrator

• Jun 2014 - Dec 2014

Executive Assistant

• Oct 2011 - May 2014

Intern

• 2011 - 2011