Experience

Alton Industry Ltd

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Brand Designer

  • Oct 2023 - 3 months

  West Chicago, Illinois, United States



ReThink HK

• Hong Kong
• Events Services
• 1 - 100 Employee

• Senior Designer

  • May 2023 - 8 months



Freelance

• Art Director

  • Jun 2020 - 3 years 7 months

  United States Selected Clients: Delvaux, DFS Group, Sassy Hong Kong, ReThink HK, markato, Komorebi



HYPE

• Hong Kong
• Technology, Information and Internet
• 1 - 100 Employee

• Design Lead

  • Oct 2021 - May 2022

  Hong Kong SAR, United States • Ensure freelance design work adheres to brand guidelines and voice • Direct internal design team and freelance team • Brand Rebranding • UX/UI design for DTC brands • Create visual assets for marketing campaigns (e.g. Ads, stop motion video for brand channels etc.) • Social media content planning and execution (e.g. Instagram filters, stickers, content and templates etc.) • Oversee packaging designs from ideas, sourcing to execution



Branding Records

• China
• Advertising Services
• 1 - 100 Employee

• Creative Designer

  • Dec 2020 - May 2021

  Cyberport, Hong Kong • Create brand identities • Illustration Direction • Ensure freelance illustration adheres to guidelines and clients’ request • Create storyboard for motion designers



10 Chancery Lane Gallery

• Hong Kong
• Retail Art Supplies
• 1 - 100 Employee

• Communications, Marketing and Design Associate

  • Aug 2020 - Nov 2020

  SoHo, Hong Kong • Create identity and set-up for exhibitions • Film and interview artists for art show promo videos • Create content for social media • Photography in exhibitions



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Assistant Manager, Visual Design - DFS Group

  • Feb 2020 - Aug 2020

  Hong Kong • Create 3D rendering of props, window display designs • Develop concepts and installations (e.g. window designs, props, photo op, key visuals) • Communicate and work on-site with factories during production • Create global and product guidelines to maintain brand identity and standards • Work closely with copywriters for campaign copies

• Designer - Global Visual Merchandising - DFS Group

  • Mar 2019 - Feb 2020

  Hong Kong • Report to design director on all concepts, signage and production assets • Generate global production guidelines • Create concepts and designs based on set directions • Create 3D renders for in-store applications • Design and output files for production • Provide and design localized materials for divisions

• Graphic Designer - Global Visual Merchandising - DFS Group

  • Jan 2017 - Feb 2019

  Tsim Sha Tsui East • Report to senior manager and director • Key visual illustration for seasonal promotions • Provide localized design assets for VMs across the world • Create signage for both in-house and third party • Create guidelines for all divisions across the world • Create localized illustrations for promotions



One Bite Design Studio

• Hong Kong
• Architecture and Planning
• 1 - 100 Employee

• Graphic Designer

  • Jan 2016 - Jul 2016

  Sheungwan, Hong Kong • Assist managers on branding project • Create props, brand identity for projects • Manage production progress from sourcing materials to installation • Design in-house promotional material



Dazzle Ltd

• Graphic Designer

  • Sep 2015 - Dec 2015

  Science Park, Hong Kong - Managing employees working timeline - Designing website layouts - Researching for on-brand stock images - Designing in-house promotional material



ART MAP

• Graphic Design Intern

  • Jun 2015 - Aug 2015

  Sheungwan, Hong Kong - Assisting senior designer with brochures layout - In-house promotional material design - Designing layout for ArtMap articles