Rachel Carder

Senior Digital Media Planner at AdTribute
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Contact Information
Location
Kansas City Metropolitan Area
Languages
  • Italian Limited working proficiency
  • Spanish Elementary proficiency

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Media Planner
      • Nov 2022 - Present
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Media Activation Strategist
      • Mar 2022 - Oct 2022

      Responsible for managing integrated media buys and AdOps across a portfolio of destination accounts. - Utilize internal and syndicated data sources to identify and recommendmedia vendors that deliver on client/campaign objectives for media plans. - Research, plan, present and supervise the implementation of client media schedules across digital and traditional media channels.- Ensure client deliverables are completed and executed to client expectations. - Process insertion orders and bill media accurately. - Ongoing assessment and optimization of media placements to drive results exceeding KPIs. - Provide in-depth insights for client facing reporting.- Assist in creating training materials. Show less

    • Media Buyer/Manager
      • Jul 2021 - Mar 2022

    • Associate Media Manager
      • Nov 2020 - Jul 2021

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Executive
      • Aug 2019 - Nov 2020

    • Assistant Account Executive
      • Jan 2019 - Aug 2019

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Intern
      • May 2018 - Dec 2018
    • United States
    • Real Estate
    • 1 - 100 Employee
    • Social Media Manager/Retail Sales Associate
      • Apr 2016 - Dec 2018

      Interact with customers, create Instagram posts and add to the Instagram story, perform transactions, sort and display merchandise, create flyers for events and sales Interact with customers, create Instagram posts and add to the Instagram story, perform transactions, sort and display merchandise, create flyers for events and sales

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Brand Representative/ Marketing Intern
      • Aug 2017 - Aug 2018

      Responsible for creating promotional social media posts on personal accounts, organize and promote events, create flyers, design t-shirts Responsible for creating promotional social media posts on personal accounts, organize and promote events, create flyers, design t-shirts

    • United States
    • Philanthropy
    • 1 - 100 Employee
    • Business Representative
      • Sep 2017 - Mar 2018

      Sell​ ​sponsorships​ ​to​ ​Lawrence​ ​businesses​ ​for​ ​the​ ​2018​ ​Rock​ ​Chalk​ ​Revue​ ​show Sell​ ​sponsorships​ ​to​ ​Lawrence​ ​businesses​ ​for​ ​the​ ​2018​ ​Rock​ ​Chalk​ ​Revue​ ​show

    • United States
    • Motor Vehicle Manufacturing
    • Marketing Intern
      • Jun 2016 - Aug 2016

      Brand ambassador, retail sales associate at weekly Vail and Minturn Markets, created social media posts for Instagram and Facebook, helped manage inventory, created new CRM database in Google Sheets Brand ambassador, retail sales associate at weekly Vail and Minturn Markets, created social media posts for Instagram and Facebook, helped manage inventory, created new CRM database in Google Sheets

Education

  • University of Kansas - School of Journalism and Mass Communications
    Bachelor's degree, Strategic Communications
    2015 - 2018
  • Study Abroad - Creativity and Culture in Rome
    Marketing
    2017 - 2017

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