Experience

Novel Messaging

• Marketing Services
• 1 - 100 Employee

• CEO

  • Jun 2023 - Present

  Using new tools grounded in timeless principles to deliver winning media strategies. Using new tools grounded in timeless principles to deliver winning media strategies.



RMCampbell, LLC

• Technology, Information and Internet
• 1 - 100 Employee

• Principal

  • Nov 2020 - Present

  I help values-aligned organizations harness new tools & data to develop the messaging & media strategies they need to drive impact in today’s rapidly evolving, digital-first media landscape. ✓ Message & Content Strategy: I believe message development should be an ongoing, iterative, data-informed process. I start by leveraging best-in-class research tools, including social listening and RCT testing, to understand your target audience, the current conversation, and what messages, messengers, and content work best to influence both. ✓ Media & Channel Strategy: I believe in meeting people where they are; and today, when adults are spending more time with digital media than traditional, that means reaching them online. I help clients develop paid, earned, and owned media strategies relevant to 2023, not 1993. Show less



Do Big Things

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director for Creative Strategy

  • Jan 2020 - Nov 2020

• Vice President for Creative Strategy

  • Sep 2018 - Jan 2020



270 Strategies

• Business Consulting and Services
• 1 - 100 Employee

• Senior Strategist

  • Dec 2015 - Aug 2018

• Digital Project Manager

  • Feb 2014 - Dec 2015


Snyder Pickerill Media Group
• Producer

  • Jan 2013 - Feb 2014

Illinois Senate Democrats
• United States
• Government Administration
• 1 - 100 Employee
• Communications Staff

  • Jan 2011 - Jan 2013

Friends of John Sullivan
• Campaign Manager

  • Jul 2012 - Nov 2012

Michigan Democratic Party
• United States
• Political Organizations
• 1 - 100 Employee
• Tracker, MI-07

  • Feb 2010 - Nov 2010

Julie Hamos For Congress
• Field Organizer

  • Oct 2009 - Feb 2010