Brand Development and Public Relations Lead

• Nov 2020 - Present

Promotions and Public Relations Associate

• Mar 2019 - Nov 2020

Marketing Assistant

• Mar 2018 - Mar 2019

Coordinated event and trade show bookings which led to growth in targeted USA markets. Managed all product order fulfillment for media, influencers, program partnerships and sales eventsDeveloped and coordinated new media kit packaging that improved product presentation when mailing press pages and product samplesWorked alongside the Community Manager to provide support for social media content planning and consumer engagementProposed and launched new product sampling program at events and trade shows which led to an increase of 38% in show special coupon redemption over prior year

Marketing Coordinator

• 2016 - 2016

Developed and approved creative copy for social media posts, digital promotional materials, direct mail, print and signage for Food and Beverage, Spa, Golf and Ski Departments.Designed and developed copy for guest informational packages, news releases, and technical documents which led to more efficient communication.Conducted post-campaign analysis based on response results and presented strategic recommendations for future campaign improvements.Assisted in the launch of a new Ontario winery including event planning, news releases, special event attendance and local promotional opportunities for wineries. Secured placement as sole wine sponsor for the 2016 Boat Rally for Kids event in Muskoka.

Teaching Assistant | Public Relations CMST 2PR3

• 2016 - 2016

Led tutorials and prepared weekly discussions and educational activities related to course content.Graded assignments, provided constructive feedback and ideas for improvement for future assignments.Provided course assistance to professors and guest lecturers. Led tutorials and prepared weekly discussions and educational activities related to course content.Graded assignments, provided constructive feedback and ideas for improvement for future assignments.Provided course assistance to professors and guest lecturers.

Projects and Communications Assistant

• 2014 - 2015

Proposed and launched a ministry-wide HR email newsletter and HR services promotional campaignPlanned and coordinated all summer student events which included a one-day conference for 150 students within the ministryLed staff consultations and created digital and print posters for internal projects including Employee Engagement and Non-Management Career Development ProgramsProduced, filmed and edited promotional videos for the Summer Experience Program Proposed and launched a ministry-wide HR email newsletter and HR services promotional campaignPlanned and coordinated all summer student events which included a one-day conference for 150 students within the ministryLed staff consultations and created digital and print posters for internal projects including Employee Engagement and Non-Management Career Development ProgramsProduced, filmed and edited promotional videos for the Summer Experience Program