Experience

Bark.London
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Head of Strategy & Client Services

  • Feb 2021 - Present


Simba Sleep

• United Kingdom
• Retail
• 1 - 100 Employee

• Growth Channels Lead

  • Aug 2018 - Jan 2021

  London, United Kingdom Lead on multiple channels, including Facebook, Affiliate and CRM for the award-winning mattress brand. Defining budgets and promotion schedules across UK and FR markets Strategising and managing both brand and performance Facebook campaigns to different objectives, including conversion, app install and brand awareness Managing the Affiliate Lead and Affiliate agency Leading promotion launches and CRO testing Running CRM channel, including referrals and direct… Show more Lead on multiple channels, including Facebook, Affiliate and CRM for the award-winning mattress brand. Defining budgets and promotion schedules across UK and FR markets Strategising and managing both brand and performance Facebook campaigns to different objectives, including conversion, app install and brand awareness Managing the Affiliate Lead and Affiliate agency Leading promotion launches and CRO testing Running CRM channel, including referrals and direct mail Coordinating copywriting and design teams for marketing campaigns Developing strategy and optimisation methods for the Programmatic channel including new tests and approaches to bidding, based on ROAS KPIs

• Programmatic Lead

  • Feb 2018 - Aug 2018

  London, United Kingdom Defining strategy and attribution for Programmatic channel Creating campaign set up in the DSP, using Open Exchange, Private Marketplace and Programmatic Guaranteed campaign structures Optimising performance including buying strategy (campaign & bidding models) Building segmentation strategy using a Data Management Platform Maintaining strong relationships with DSP, 3rd party providers and publishers



Wonderbly - Previously Lost My Name

• Senior Marketing Manager

  • Jan 2017 - Jan 2018

  London, United Kingdom Managing new and emerging channels at Wonderbly, with a focus on strategic decision making, budgeting and planning towards defined KPIs. For each channel this means creating, monitoring and optimising campaigns based on targets and performing analysis using relevant tools (Looker, Tableau). Main responsibilities: - Amazon Custom: launch and optimisation of Wonderbly product range in UK and US markets. - Refer-a-friend: relaunch, optimisation and A/B testing of schemes for the… Show more Managing new and emerging channels at Wonderbly, with a focus on strategic decision making, budgeting and planning towards defined KPIs. For each channel this means creating, monitoring and optimising campaigns based on targets and performing analysis using relevant tools (Looker, Tableau). Main responsibilities: - Amazon Custom: launch and optimisation of Wonderbly product range in UK and US markets. - Refer-a-friend: relaunch, optimisation and A/B testing of schemes for the Refer-a-friend program in major languages (EN, FR, DE, ES, NL, IT). - Affiliate: management of affiliate programs in English speaking markets. - Reseller: management of product offering and launches on relevant reseller sites. E.g. NotOnTheHighStreet - Native: testing of native networks on a performance basis, to establish best performing ads and content. - Display: running performance display campaigns, focussing on partner selection, ad creation and management through adserver (Adform.) - Inserts/ swaps: creation of offline marketing campaigns with relevant partners and agencies, involving coordination of swaps, timings and post-campaign analysis - CRM: supporting the CRM team Show less



Lost My Name

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Global Display Manager

  • Mar 2016 - Jan 2017

• Facebook Ads Manager

  • Dec 2015 - Mar 2016



Affinitas GmbH

• Germany
• Accounting

• Senior Display Manager

  • May 2015 - Nov 2015

  - Responsible for media buying in English speaking markets (AU, CA, IE, NZ, UK, US, ZA) - Managing display campaigns, email marketing, affiliate networks, online cooperation, remarketing - Channel manager for Native advertising across all markets; identifying campaigns and test markets, allocating budgets to markets with highest potential based on KPIs, optimization of Content pages - Ad creation and optimization, as well as technical setup in the ad server (Doubleclick)

• Online Marketing Manager

  • Nov 2011 - Apr 2015

• Intern in SEO

  • Aug 2011 - Nov 2011