Rachel Bacal

Community and Content Manager at SeaVees, Inc.
  • Claim this Profile
Contact Information
Location
Santa Barbara, California, United States, US
Languages
  • English Native or bilingual proficiency
  • French -

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Community and Content Manager
      • Feb 2019 - Present

      •Oversees the production of brand projects in the marketing pipeline, collaborating closely across teams to ensure that deliverables achieve defined goals in alignment with approved budgets and timelines. •Coordinates internal/external meetings, logs and relays feedback and delivers final assets for a seamless rollout across brand channels. •Produces brand shoots (still & video), working directly with creative partners, talent, and brand stakeholders from conception to execution. •Spearheads brand collaborations and partnerships, establishing multi-channel marketing strategy and rollout. •Drives brand giveback initiatives, managing relationships with non-profit partners and team volunteer efforts. •Manages Social Media Coordinator to evolve social strategy and develop creative assets that reflect brand values, ethos and growth goals. Show less

    • United States
    • Strategic Management Services
    • Senior Producer (Influencer Brand Strategy & Execution)
      • Jan 2018 - Feb 2019

      • Lead the strategic development & execution of influencer campaigns, producing branded lifestyle and video content for a range of clients including: Intuit, Old Navy, Athleta, Zappos, among others.• Communicated with clients, internal teams, and influencers to develop content that reflected the established production timelines, budgets and campaign objectives.•Drove research, recruitment and activation of content creators, and analyzed performance data to ensure that goals were met.

    • Producer
      • Oct 2015 - Jan 2018

    • Collaborations Coordinator
      • Mar 2015 - Oct 2015

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Coordinator (contract)
      • Oct 2014 - Mar 2015

      • Identified new business opportunities, coordinated new business pitches, established marketing strategy and executed agency email campaigns to drive new business partnerships on a national scale. • Identified new business opportunities, coordinated new business pitches, established marketing strategy and executed agency email campaigns to drive new business partnerships on a national scale.

    • Marketing & Kitchen Assistant (6-Month Sabbatical In France)
      • Jun 2014 - Aug 2014

      •Assisted chef and cooking instructor with cooking classes and farmstead/garden responsibilities; aiding with food prep, meals, planting, harvesting produce and animal care. •Assisted chef and cooking instructor with cooking classes and farmstead/garden responsibilities; aiding with food prep, meals, planting, harvesting produce and animal care.

    • Assistant Account Executive
      • Jul 2012 - Mar 2014

      • Managed and executed projects across broadcast, print and digital, while working closely with production and creative teams to deliver high-impact work for Toyota Scion.

    • Asset Coordinator
      • Jul 2012 - Jul 2013

      • Coordinated with vendors and oversaw agency creative team to carry out media requests and production assignments across TV, print and digital.

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Intern
      • Jan 2012 - May 2012

      •Conducted research in the food and beverage industry to place the agency at the forefront of all food-related activity in the Los Angeles area. •Built media lists and contact sheets for relevant blogs and writers within the food and beverage landscape. •Wrote and distributed press releases for agency’s chef, restaurant and other food-related clients. •Conducted research in the food and beverage industry to place the agency at the forefront of all food-related activity in the Los Angeles area. •Built media lists and contact sheets for relevant blogs and writers within the food and beverage landscape. •Wrote and distributed press releases for agency’s chef, restaurant and other food-related clients.

    • Undergraduate Student Consultant
      • Sep 2011 - May 2012

      •Tutored International Teaching Assistants to improve their English efficiency •Tutored International Teaching Assistants to improve their English efficiency

    • Vietnam
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Intern
      • May 2011 - Dec 2011

      •Acted as a talent handler and correspondent to the press during major red carpet events. •Managed the head office phone line and covered assistants’ desks; reporting to a team of 50+ publicists. •Was instrumental in event coverage and awareness by developing media and guest lists, compiling press clippings and carrying out industry-related research. •Acted as a talent handler and correspondent to the press during major red carpet events. •Managed the head office phone line and covered assistants’ desks; reporting to a team of 50+ publicists. •Was instrumental in event coverage and awareness by developing media and guest lists, compiling press clippings and carrying out industry-related research.

    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Production Intern
      • Aug 2010 - Dec 2010

      •Handled casting phone line, booked extras and managed cast call-sheets for upcoming episodes. •Wrote script synopses, assembled scripts and delivered production breakdowns to studio parties. •Handled casting phone line, booked extras and managed cast call-sheets for upcoming episodes. •Wrote script synopses, assembled scripts and delivered production breakdowns to studio parties.

    • Broadcast Media Production and Distribution
    • Community Coordinator
      • Jan 2009 - Jun 2010

      •Supervised the magazine’s custom social/messaging platform and initiated social dialogue with magazine readers to ensure a heightened brand loyalty and awareness •Drove successful event execution by navigating event logistics, coordinating with vendors and promotion •Supervised the magazine’s custom social/messaging platform and initiated social dialogue with magazine readers to ensure a heightened brand loyalty and awareness •Drove successful event execution by navigating event logistics, coordinating with vendors and promotion

    • Higher Education
    • 100 - 200 Employee
    • Student Office Assistant
      • Feb 2009 - May 2010

      •Aided social work professor surveys, assignment evaluations, and concentration analysis •Aided social work professor surveys, assignment evaluations, and concentration analysis

Education

  • University of Southern California
    BA, Public Relations, Marketing
    2008 - 2012
  • Westminster University
    Study Abroad, Public Relations, Advertising, and Applied Communication
    2011 - 2011

Community

You need to have a working account to view this content. Click here to join now