Rachel Askew
Member at WBL (Women Business Leaders of the US Health Care Industry Foundation)- Claim this Profile
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Bio
Experience
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WBL (Women Business Leaders of the US Health Care Industry Foundation)
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Member
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Oct 2023 - Present
Nashville, TN Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the health care industry. Built on and inspired by genuine relationships between peers, WBL brings together women leaders for honest discussions about the opportunities and challenges facing the industry. This peer network provides the platform through which members are able to move their companies forward, advance their careers, and make a… Show more Women Business Leaders of the U.S. Health Care Industry Foundation (WBL) is a nonprofit organization housing the premier network of women executives across the health care industry. Built on and inspired by genuine relationships between peers, WBL brings together women leaders for honest discussions about the opportunities and challenges facing the industry. This peer network provides the platform through which members are able to move their companies forward, advance their careers, and make a true impact on the health care industry. Show less
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SEI
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United States
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Business Consulting and Services
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400 - 500 Employee
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Managing Director
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Jul 2022 - Present
Nashville, Tennessee, United States Systems Evolution, Inc. (SEI) is a business and technology consulting firm committed to delivering superior value to local clients since 1992. We pair cutting-edge technologies with custom-tailored solutions to drive powerful business results for some of the most influential companies in the world. We offer the agility, consistency, and personal attention of a local partner while providing the reach and knowledge assets of a national organization. SEI supports critical client needs in areas… Show more Systems Evolution, Inc. (SEI) is a business and technology consulting firm committed to delivering superior value to local clients since 1992. We pair cutting-edge technologies with custom-tailored solutions to drive powerful business results for some of the most influential companies in the world. We offer the agility, consistency, and personal attention of a local partner while providing the reach and knowledge assets of a national organization. SEI supports critical client needs in areas including data & analytics, technology enablement, information security, strategy & operations, and concept to delivery. A 100% employee-owned business, SEI operates local offices in Atlanta, Boston, Charlotte, Chicago, Cincinnati, Dallas, Miami, Nashville (August 1, 2022), New York City, Phoenix, Philadelphia, and Washington, D.C. Our value proposition to both clients and employees is based on a unique business model focused on local delivery, empowerment through technology, fully customized approaches and solutions, and a culture of collaboration. Show less
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Leadership Health Care
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Member
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May 2006 - Present
Nashville Metropolitan Area An initiative of the Nashville Health Care Council to nurture the talents of future leaders, LHC provides members with unique educational programs and networking opportunities. With a membership of more than 500 up-and-coming health care industry leaders from hundreds of organizations, LHC is the foremost organization for emerging industry leaders in the field.
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Ankura
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United States
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Business Consulting and Services
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700 & Above Employee
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Managing Director
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Mar 2022 - Jul 2022
Nashville, Tennessee, United States
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Senior Director
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Mar 2019 - Mar 2022
Nashville, Tennessee
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Director
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Apr 2018 - Mar 2019
Greater Nashville Area, TN
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c3/consulting
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant
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Aug 2016 - Apr 2018
Greater Nashville Area, TN c3 Consulting is a management consulting firm dedicated to the people responsible for making change happen. Having worked in the Nashville Healthcare community for 10+ years, I have contributed to for-profit, not-for-profit hospital ownership and management companies. The last 5 years I have worked in healthcare IT helping to assess and develop the people who deliver care. My current role focuses on leading large complex projects, collaborating with others to solve business problems while… Show more c3 Consulting is a management consulting firm dedicated to the people responsible for making change happen. Having worked in the Nashville Healthcare community for 10+ years, I have contributed to for-profit, not-for-profit hospital ownership and management companies. The last 5 years I have worked in healthcare IT helping to assess and develop the people who deliver care. My current role focuses on leading large complex projects, collaborating with others to solve business problems while developing close relationships with clients. More specifically: Manages project scope, vision, objectives, schedule, budget, resources, vendors, dependencies, issues, risks, and change using best practice and/or “right-sized” methods, tools, and approaches. Develops comprehensive project plans for meeting the objectives within scope, including people, process, and technology components of the initiative. Continually analyzes business issues and facilitates resolution to keep the project on target. Creates and implements communications plans to keep team members, stakeholders, and sponsors up to date on project status and issues. Successfully delivers on project objectives resulting in sustainable client solutions long after moving on to other initiatives. Show less
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HealthStream
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Product Manager
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Dec 2014 - Aug 2016
Greater Nashville Area, TN Define and implement product vision and roadmap for $30M product line, exceeding revenue and customer satisfaction goals with year over year growth in largest product line: +33% in NOV, +25% in Revenue and +47% in completions and 21% over sales goal. Responsible for planning throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, and working closely with development, sales, and marketing. Actively develop and grow partner… Show more Define and implement product vision and roadmap for $30M product line, exceeding revenue and customer satisfaction goals with year over year growth in largest product line: +33% in NOV, +25% in Revenue and +47% in completions and 21% over sales goal. Responsible for planning throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, and working closely with development, sales, and marketing. Actively develop and grow partner relationships, negotiate new partner agreements and support new product development efforts. Leading process improvement initiative that has resulted in $1M in increased revenue in 2014. Once implemented, new process will improve customer satisfaction, sales efficiencies, market differentiation and directly drive increased revenue for HealthStream products. Serving as Product Owner on scrum team that is developing new reporting tools using Tableau and Salesforce integration to increase sales access to data. Support ongoing improvement in operations: order form usability, web presence, customer education, and sales process. Resulted in product failure rates reduced by 50% and overall reduction in end-user customer service calls for password requests. Currently managing two Contract Analyst and one HeartCode Utilization Success Manager; hiring 2 additional team members in the coming months.
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Product Manager
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Apr 2012 - Dec 2014
Nashville, TN Responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, and working closely with development, sales, marketing and support to ensure revenue and customer satisfaction goals are met. Develop and grow relationships with business partners, including identifying and negotiating new partner agreements. Define and implement the product vision and roadmap, assuring attainment of revenue… Show more Responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, and working closely with development, sales, marketing and support to ensure revenue and customer satisfaction goals are met. Develop and grow relationships with business partners, including identifying and negotiating new partner agreements. Define and implement the product vision and roadmap, assuring attainment of revenue and customer satisfaction goals and alignment of all activities with organizational strategy and goals. Awards: Nicole Caruso Sales Shout Out Award 2012, Coby Owens Award for Outstanding Commitment to HeartCode 2013, Star Award Nominee Q1 2014
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Vanderbilt University Medical Center
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Planning Analyst, Office of Clinical Enterprise Strategic Planning
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Jun 2011 - Apr 2012
Greater Nashville Area, TN Work with key stakeholders to define their goals and objectives in order to provide timely and relevant data and intelligence. Develop strategies to answer defined questions that incorporate appropriate data and industry trends to guide operational/organizational decision making. Extract Tennessee Hospital Association (THA), EPIC and Joint Annual Report (JAR) Data and use data visualization software (Tableau) to highlight key trends and facilitate analysis. Provide… Show more Work with key stakeholders to define their goals and objectives in order to provide timely and relevant data and intelligence. Develop strategies to answer defined questions that incorporate appropriate data and industry trends to guide operational/organizational decision making. Extract Tennessee Hospital Association (THA), EPIC and Joint Annual Report (JAR) Data and use data visualization software (Tableau) to highlight key trends and facilitate analysis. Provide service line-specific analysis for Transplant, Spine, Pain, Sports Medicine, ENT, Bariatric Surgery, Medical Specialties, Cancer, Sleep, Neurosurgery and other areas as needed. Present data to relevant parties, lead discussion and provide follow up information. Show less
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eviCore healthcare
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United States
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Hospitals and Health Care
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700 & Above Employee
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Product Development Manager
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Jun 2010 - May 2011
Manage new development and existing product improvement to meet rapidly growing health plan client demand and competitive activity: genetic testing, spinal surgery, radiation exposure, sleep and ER utilization. Monitor health publications/trends to identify overutilized clinical procedures, prioritize new product concepts, perform extensive market analysis, review competitor offerings, clinical policy bulletins, syndicated data and research to vet new product options. Interview… Show more Manage new development and existing product improvement to meet rapidly growing health plan client demand and competitive activity: genetic testing, spinal surgery, radiation exposure, sleep and ER utilization. Monitor health publications/trends to identify overutilized clinical procedures, prioritize new product concepts, perform extensive market analysis, review competitor offerings, clinical policy bulletins, syndicated data and research to vet new product options. Interview key stakeholders to determine product interest: internal audiences, physicians, nurses, consultants, hospital CEOs/CFOs, health plan medical directors and account managers. Identify potential vendor partners, perform due diligence, identify synergies and systems integration opportunities, analyze financials, make recommendations that guide decisions to build, partner and acquire. Serve as primary point of contact for vendor partners, managed relationships and contract negotiations. Draft business product plans, workflows, develop pricing and scope. Explore member outreach and engagement solutions to inspire informed healthcare decision making. Show less
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QHR
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Hospitals and Health Care
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100 - 200 Employee
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Senior Marketing Manager
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May 2008 - Jun 2010
Implemented operational reporting standards and monitoring that reinforces behavior change and organizational transparency across Consulting, Management, Education, and Business Development. As internal consultant, actively support and develop corporate initiatives that improve employee performance through strategic focus and training, efforts which helped to increase sales by 26% in 2009. Create and implement integrated marketing solutions that strengthen brand, customer value,… Show more Implemented operational reporting standards and monitoring that reinforces behavior change and organizational transparency across Consulting, Management, Education, and Business Development. As internal consultant, actively support and develop corporate initiatives that improve employee performance through strategic focus and training, efforts which helped to increase sales by 26% in 2009. Create and implement integrated marketing solutions that strengthen brand, customer value, and profitability through online marketing, conference strategies, proactive targeting and market research. Contribute to Marketing department success, which sourced 37% of leads in 2009 and $3m in sales. Identify growth opportunities for new product development. Support new business units/subsidiaries from concept to launch. Manage vendor selection/relationships, photo shoots, and brochure creation. Employ online technologies to improve operational efficiencies and ROI tracking: Eloqua, Salesforce.com, Content Management, Google Analytics / AdWords, Twitter, Facebook, LinkedIn. Implement social media strategies to drive Web site traffic and improve SEO, up 14% in 2010. Sourced QHR.com’s Web site development team, manage design, launch and ongoing improvement Provide customer service through Web site consulting sales and marketing support to client hospitals. Manage recruiting, hiring, placement, training, development and performance of Marketing Interns. Show less
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Humana
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United States
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Insurance
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700 & Above Employee
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MBA Summer Intern
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May 2007 - Aug 2007
Using Socialtext, developed/implemented new technology for internal idea share to infuse the company with innovative focus and a spirit of continued improvement. Devised/executed its launch strategy. Within a month, Humana’s “wiki” had 1,000+ pages and 100+ members contributing content from which leadership will source new product ideas and and use to improve processes. Strategized/implemented grassroots marketing plan that built excitement around new initiatives and upcoming innovation… Show more Using Socialtext, developed/implemented new technology for internal idea share to infuse the company with innovative focus and a spirit of continued improvement. Devised/executed its launch strategy. Within a month, Humana’s “wiki” had 1,000+ pages and 100+ members contributing content from which leadership will source new product ideas and and use to improve processes. Strategized/implemented grassroots marketing plan that built excitement around new initiatives and upcoming innovation workshops to lead organizational change. Empowered employees to share their insights, resulting in 400+ new ideas collected company wide and the launch of 3 pilot programs. Health Savings Account book of knowledge: Determined corporate inefficiencies/redundancies, streamlined product offering communication, and improved current practices. Created dialogue between Humana Foundation and Innovation Center to align and coordinate efforts. Earned Six Sigma Yellow Belt Certification. Show less
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Community Health Systems
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United States
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Hospitals and Health Care
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700 & Above Employee
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Senior Circle Coordinator
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Sep 2004 - Dec 2006
Established member recruitment / retention plans and managed 74 advisors across the country; improved CHS’s Medicare market share. Analyzed long / short term program goals, implemented initiatives to support overall corporate strategy. Negotiated partner contracts and problem solved to expand member benefits and reduce costs. Managed AS400 database with 100,000+ contacts and 56,000 active members. Authored articles in Inside Circle quarterly magazine with… Show more Established member recruitment / retention plans and managed 74 advisors across the country; improved CHS’s Medicare market share. Analyzed long / short term program goals, implemented initiatives to support overall corporate strategy. Negotiated partner contracts and problem solved to expand member benefits and reduce costs. Managed AS400 database with 100,000+ contacts and 56,000 active members. Authored articles in Inside Circle quarterly magazine with annual distribution of 240,000 copies. Managed Senior Circle website content and helped develop / revise supporting marketing materials. Exposed to executive decision making processes and analytical elements of hospital management through direct correspondences and mediation between VPs, hospital CEOs, and the corporate CEO. Show less
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Education
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Vanderbilt University - Owen Graduate School of Management
Healthcare MBA, Strategy Concentration -
University of Tennessee, Knoxville
B.S. and B.A., French Language and World Business, Marketing -
Université de Rennes I