Rachel Lawton 🌱✍️

Copywriter at Veshin Factory
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PE

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Experience

    • China
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Copywriter
      • Oct 2022 - Present

      Remote - Writing social media captions - Refreshing web copy

    • Italy
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Data Manager
      • Feb 2023 - Present

      Peru - Collect and analyze data from various sources - Ensure data accuracy, completeness, and reliability - Develop and maintain databases, data systems, and data collection protocols - Generate reports and dashboards to present data insights and trends to key stakeholders - Enabling informed data-driven decision-making - Collaborate with different departments to understand their data needs - Provide tailored solutions and support according to team need - Implement data… Show more - Collect and analyze data from various sources - Ensure data accuracy, completeness, and reliability - Develop and maintain databases, data systems, and data collection protocols - Generate reports and dashboards to present data insights and trends to key stakeholders - Enabling informed data-driven decision-making - Collaborate with different departments to understand their data needs - Provide tailored solutions and support according to team need - Implement data quality control measures, including standardization, to maintain data integrity - Stay up to date with industry trends and best practices in data management - Recommending and implementing improvements to enhance data processes and systems - Ensure compliance with data protection and privacy regulations - Implementing appropriate security measures to safeguard sensitive information. - Train and support to staff members, promoting data literacy across the organization - Liaise with external partners and vendors to establish best practice in data management - Act as a point of contact for data-related inquiries, resolving issues and guiding stakeholders - Collaborate with the IT department to optimize data infrastructure, storage and retrieval Show less

    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Writer
      • Dec 2022 - Aug 2023
    • Germany
    • Public Health
    • 1 - 100 Employee
    • Content Editor
      • Jul 2022 - Oct 2022

      - Wrote and edited clear, credible content addressing a range of wellness topics - Edited social media content including Instagram captions, Tweets, and carousels - Liaised professionally with project manager, writers, editors and researchers on the team - Embodied organization’s voice in accordance with the style guide - Independently managed responsibilities and maintained effective communication with team members

    • South Africa
    • Software Development
    • 1 - 100 Employee
    • Guest Writer
      • Mar 2022 - Oct 2022

      - Developed client’s content library - Researched and assimilated relevant information - Adhered to deadlines and client specifications - Used SEO best practices including keyword optimization, internal content linking, writing meta descriptions - Employed empathy and ensured readability for maximum audience engagement - Maintained open, friendly and professional communication with the client

    • Curriculum Leader | Professional Learning Community (PLC) Leader
      • Jan 2016 - Oct 2022

      Lima, Peru - Research and analyze current relevant trends for their efficacy and applicability - Communicate key information articulately and confidently in both written and verbal forms - Curate resources for information dissemination - Organize and map content clearly and concisely - Lead and support a 12-strong team in content development and roll out - Develop and lead initiative to increase engagement with professional development for 250 individuals - Utilize Google Suite software… Show more - Research and analyze current relevant trends for their efficacy and applicability - Communicate key information articulately and confidently in both written and verbal forms - Curate resources for information dissemination - Organize and map content clearly and concisely - Lead and support a 12-strong team in content development and roll out - Develop and lead initiative to increase engagement with professional development for 250 individuals - Utilize Google Suite software for document production, communication and analysis - Train colleagues in the use of both new technologies and industry-related approaches - Create scripts and resources for presentations to teams ranging from 3-200 individuals - Write proposals for new initiatives and present these to key stakeholders - Coach individuals in both writing and meeting individual performance development targets - Onboard and mentor new colleagues

    • Educator
      • Aug 2014 - Sep 2022

      Lima, Peru - Research and evaluate content for effectiveness and engagement - Write content and scripts, adhering to organizational specifications - Adapt content to ensure accessibility - Roll out content in accordance with the organization’s timeline - Adapt voice to communicate effectively with a variety of stakeholders - Use a learning management system (LMS) to curate, track and analyze engagement with content - Conduct regular needs analyses and knowledge checks to track progress… Show more - Research and evaluate content for effectiveness and engagement - Write content and scripts, adhering to organizational specifications - Adapt content to ensure accessibility - Roll out content in accordance with the organization’s timeline - Adapt voice to communicate effectively with a variety of stakeholders - Use a learning management system (LMS) to curate, track and analyze engagement with content - Conduct regular needs analyses and knowledge checks to track progress and inform next steps

    • Education for Sustainable Development Leader
      • Mar 2015 - Mar 2017

      - Creating meaningful and engaging learning opportunities concerning environmental and social justice issues - Encouraging student leadership - Collaborating with colleagues from local schools to plan events and experiences for the students and the community - Supporting students in organizing awareness events - Empowering student leaders to develop the knowledge and skills required to lead sustainable change in their community - Providing students with rich, outdoor… Show more - Creating meaningful and engaging learning opportunities concerning environmental and social justice issues - Encouraging student leadership - Collaborating with colleagues from local schools to plan events and experiences for the students and the community - Supporting students in organizing awareness events - Empowering student leaders to develop the knowledge and skills required to lead sustainable change in their community - Providing students with rich, outdoor, collaborative experiences with other student leaders - Accompanying students on field trips and supporting the learning activities

Education

  • University of Leicester
    Master of Science - MS, Educational Leadership
  • University of the West of England
    Bachelor of Science (B.Sc.), Geography and Environment Management
  • University of the West of England
    PGCE ages 5-11, Pass with Distinction

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