Experience

Redwood West

• United States
• Real Estate
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2023 - Present



Ipsos

• France
• Market Research
• 700 & Above Employee

• Director, Online Communities

  • Mar 2022 - Dec 2022

  Culver City, California, United States



North Palm Beach Recovery Center

• United States
• Mental Health Care
• 1 - 100 Employee

• Director of Consumer Insights and Digital Communication Strategy

  • Dec 2020 - Mar 2022



Lenox Financial Mortgage Corp. dba WesLend Financial

• United States
• Real Estate
• 1 - 100 Employee

• Director of Communication and Digital Strategy

  • Jan 2020 - Dec 2020

  Santa Ana, California, United States



Boarding School

• Digital Strategist and Marketing Manager

  • Dec 2017 - Jan 2020

  Greater Los Angeles Area Brand architect, strategy, social media, line production, content creation, ideation of concept, set design, research, target audience refinement



TEN: The Enthusiast Network

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Research Manager

  • May 2017 - Dec 2017

  Santa Ana



Alcone

• Advertising Services
• 1 - 100 Employee

• Manager- CPG Retail Innovation Lab

  • Aug 2015 - May 2017

  The purpose of The Lab is to inspire innovative thinking capable of driving brand engagement and retail transactions for our clients. The Lab identifies, tracks, and forecasts emerging trends in retail while monitoring new technology, suppliers, and capabilities on a daily basis. My specific duties included: - Train and oversee Interns and Entry level associate planners in developing insights and Ideas for specific clients and campaigns - Create new revenue streams by applying new digital… Show more The purpose of The Lab is to inspire innovative thinking capable of driving brand engagement and retail transactions for our clients. The Lab identifies, tracks, and forecasts emerging trends in retail while monitoring new technology, suppliers, and capabilities on a daily basis. My specific duties included: - Train and oversee Interns and Entry level associate planners in developing insights and Ideas for specific clients and campaigns - Create new revenue streams by applying new digital platforms to existing retail model ( especially CPG and QSR clients) - Led weekly agency briefings on new technologies, market trends and best practices -Create internal content for the agency Alcone Blog, as well as compile the most relevant updates and technologies in the form of a newsletter for our clients -Introduce beacons, RFID, and other proximity marketing tools that bring mobile centric technology to brick and mortar clients -Create qualitative and quantitative information displays to break down trends and forecasts

• Associate Planner- Digital/Social Activation

  • Jul 2014 - Aug 2015

• Manager, Marketing Technologies

  • Nov 2013 - Jul 2014

  Serve as a central hub of Marketing technologies at Alcone. Vet out beneficial Partners/providers, test new products and apps, serve as an aggregator for Digital/Social communications and technologies.

• Digital and Social Media Analyst

  • Jan 2013 - Nov 2013

  Open graph and graph search Experiential social media PC and Mac proficient PowerPoint Cross channel marketing Competitive analysis Brand insights and research Digital application and execution Facebook SEO Multi platform marketing strategy Influencer marketing platform Idea generation Digital and social media analysis "The Widgets and Gidgets Newsfeed by Rachel" a Weekly educational agency newsletters, on digital, social media, and innovative… Show more Open graph and graph search Experiential social media PC and Mac proficient PowerPoint Cross channel marketing Competitive analysis Brand insights and research Digital application and execution Facebook SEO Multi platform marketing strategy Influencer marketing platform Idea generation Digital and social media analysis "The Widgets and Gidgets Newsfeed by Rachel" a Weekly educational agency newsletters, on digital, social media, and innovative technology. Digiday summit 2013 EventTech conference 2013



Alcone

• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • 2008 - 2008

  Target Market Research, Concept boards, Brand research.



Huntington Beach National Surf Championship

• Public Relations and Promotions

  • 2006 - 2006

  Huntington Beach, Ca