Rachel Carnaby
Senior Marketing Manager - Extras & New Business at Loyalty NZ- Claim this Profile
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Laura Payne
Rachel joined my team to cover a maternity leave, and I could not have wished for a safer pair of hands to do this! Rachel was excellent at managing her team, quickly identifying development opportunities for her reports and how she could add value to her team based on her experience. Rachel is very adept at building client relationships and getting under the skin of any challenges that existed as well as how to help support them from both a shopper marketing and insight perspective. Thank you Rachel!
James Keating
Few people have the opportunity to work with someone as likeable as Rachel. I had the pleasure of managing and working with Rachel at Precima, whom I hired in 2017. I was impressed by Rachel’s ability to deal effortlessly with even the toughest client requests, including mine, but more importantly she did so with a smile and incredible enthusiasm. Her passion and involvement in our team culture, engagement and well being, though, sets her apart from most others. As a team member, but more importantly as a person, Rachel earns my highest recommendation.
Laura Payne
Rachel joined my team to cover a maternity leave, and I could not have wished for a safer pair of hands to do this! Rachel was excellent at managing her team, quickly identifying development opportunities for her reports and how she could add value to her team based on her experience. Rachel is very adept at building client relationships and getting under the skin of any challenges that existed as well as how to help support them from both a shopper marketing and insight perspective. Thank you Rachel!
James Keating
Few people have the opportunity to work with someone as likeable as Rachel. I had the pleasure of managing and working with Rachel at Precima, whom I hired in 2017. I was impressed by Rachel’s ability to deal effortlessly with even the toughest client requests, including mine, but more importantly she did so with a smile and incredible enthusiasm. Her passion and involvement in our team culture, engagement and well being, though, sets her apart from most others. As a team member, but more importantly as a person, Rachel earns my highest recommendation.
Laura Payne
Rachel joined my team to cover a maternity leave, and I could not have wished for a safer pair of hands to do this! Rachel was excellent at managing her team, quickly identifying development opportunities for her reports and how she could add value to her team based on her experience. Rachel is very adept at building client relationships and getting under the skin of any challenges that existed as well as how to help support them from both a shopper marketing and insight perspective. Thank you Rachel!
James Keating
Few people have the opportunity to work with someone as likeable as Rachel. I had the pleasure of managing and working with Rachel at Precima, whom I hired in 2017. I was impressed by Rachel’s ability to deal effortlessly with even the toughest client requests, including mine, but more importantly she did so with a smile and incredible enthusiasm. Her passion and involvement in our team culture, engagement and well being, though, sets her apart from most others. As a team member, but more importantly as a person, Rachel earns my highest recommendation.
Laura Payne
Rachel joined my team to cover a maternity leave, and I could not have wished for a safer pair of hands to do this! Rachel was excellent at managing her team, quickly identifying development opportunities for her reports and how she could add value to her team based on her experience. Rachel is very adept at building client relationships and getting under the skin of any challenges that existed as well as how to help support them from both a shopper marketing and insight perspective. Thank you Rachel!
James Keating
Few people have the opportunity to work with someone as likeable as Rachel. I had the pleasure of managing and working with Rachel at Precima, whom I hired in 2017. I was impressed by Rachel’s ability to deal effortlessly with even the toughest client requests, including mine, but more importantly she did so with a smile and incredible enthusiasm. Her passion and involvement in our team culture, engagement and well being, though, sets her apart from most others. As a team member, but more importantly as a person, Rachel earns my highest recommendation.
Experience
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Loyalty NZ
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New Zealand
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Advertising Services
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100 - 200 Employee
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Senior Marketing Manager - Extras & New Business
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Nov 2021 - Present
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Client Marketing Manager
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Jan 2020 - Nov 2021
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Client Director (Marketing & Insight)
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Apr 2019 - Oct 2019
Owned by Sainsbury’s, i2c specialise in data-driven insights and strategies designed to understand and influence shopping behaviours, build brand loyalty, and enhance the shopping experience. This role was a six month maternity cover, managing a team of 2 direct reports and 1 indirect and a collective of clients such as Danone, General Mills, Muller and Arla.Key Responsibilities: - Mentor and coach the team to manage client account plans and revenue targets- Analyse data to deliver personalised insights and strategic campaign concepts to clients- Deliver client contracts (data insight platforms & annual media plans) - Develop in-depth knowledge of client business to identify revenue opportunities- Leverage knowledge of Sainsbury’s strategies to identify client opportunities- Manage client contract strategy to imbed i2c services across their business
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Precima, a NielsenIQ Company
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Canada
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Retail
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1 - 100 Employee
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Senior Insights Consultant
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May 2017 - Apr 2019
Precima is a global retail and strategy analytics company working with clients to help drive sales, boost profitability, and build customer loyalty through customized, data-driven solutions. Key Responsibilities:- Analyse and deliver impactful insights through story telling - Recommend relevant actions and opportunities - Manage relationships, contracts, and strategic annual plans - Train suppliers on the use of Precima data platform - Provide expertise regarding the data platform and retail knowledge - Contribute to data platform development - Management of internal business projects
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Client Manager (Marketing & Insights)
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May 2016 - May 2017
Key Responsibilities:- Manage client relationships, identify opportunities and mitigate risks to achieve targets- Manage internal cross functional relationships to convert client activity pipeline - Manage client campaign activities and evaluate performance- Develop and deliver campaign proposals - Proactively investigate trends, client and category performance - Support both i2c and client annual planning processes - Manage and track progress of financial targets- Manage financial forecasting, invoicing, pipeline management, month end process
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McCain Foods
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Canada
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Food and Beverage Manufacturing
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700 & Above Employee
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Brand Manager - Vegetables & Fruit
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Jan 2015 - Jan 2016
Global leader in the frozen food industry, active within a range of categories - vegetables, pizza, meals, fruit, and Sara Lee desserts, ice cream. Key Responsibilities: - Manage the development and execution of annual brand plans - Manage external and internal creative agencies to develop and deliver BTL campaigns - Support ATL campaign development and execution - Lead NPD through stage gate process to product launch- Ownership of NPD and category P&L- Support the development of product specifications, cost, price and sales estimates- Collaborate with national account managers (NAMs) to build strong category stories - Collaborate with NAMs to develop strong sales forecasting and promotional plans- Contribute to research projects for product and communications opportunities- Monitor and report on category performance and key financials - Support on-going cost saving initiatives and deliver marketing spend to planned budget
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Assistant Brand Manager - Potato, Vegetables & Fruit
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Jul 2014 - Jan 2015
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Category Analyst
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Aug 2013 - Jul 2014
Key Responsibilities:- Develop consumer & shopper based shelf management solutions, and segmentation- Assist NAMs with category range review preparation, presentations & follow ups- Analyse category impacts from range & price changes to provide key actions- Manage and maintain Aztec (IRi) databases systems- Keep marketing and sales team up to date with competitor activity- Provide teams with market and category trends (global & local)
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INTERNATIONAL CONSOLIDATED BUSINESS PTY. LTD.
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Australia
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Manufacturing
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1 - 100 Employee
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Marketing Co-ordinator
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Nov 2010 - Aug 2013
ICB is a privately owned company competing within the FMCG Industry, supplying both non-food and food private label and branded products to major retailers such as Woolworths, Coles and Aldi Stores.Key Responsibilities:- Manage artwork process for key customers - Coles, Woolworths, Aldi, & IGA - Assist with customer private label tender submissions - Assist QA manager with product specification documents, and food label reviews - Assist with product & packaging research & development for branded and private label- Brief in-house designers on packaging for new or updated ICB and private label brands- Actively participate in BTL trade marketing communications (in-store, magazine, catalogue)- Assist with sales forecasting by analysing market/product trends and updating figures in the internal database software - Work closely with customer business and replenishment teams to avoid or manage out of stocks and delays
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Education
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2007 - 2010
University of Canterbury
Bachelor of Commerce (B.Com) with First Class Honours, Marketing and Finance
Community
